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Domestic brands attract young consumers
Shu Qiuhong runs a store selling hanfu — the traditional clothing of the Han ethnic group — in Jinan, Shandong province.
Shu, a native of Southwest China’s Guizhou province, has a deep affection for traditional Chinese clothes
Over the past few years, China
In China, there around 260 million people born between 1995 and 2009,
Beijing’s Palace Museum has been at the forefront of the nationwide guochao trend, with lipsticks and blushes (胭脂) engraved with traditional Chinese patterns being the bestsellers all the year around. These products have proven very popular
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China has a rich history and profound culture, including clothing.
As one of China's largest hanfu theme events, the Hanfu Cultural Festival
Nowadays, both the government and the public are attaching great importance to the promotion and education of traditional Chinese culture. Tong pao
The regular hanfu theme event in Xitang has become
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Qipao, a traditional dress for females in China, is reputed as one of the traditional Chinese
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