The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. Such advertisements have gone through a process of change over the years. The classic advertisements are ones that give information about    1    (find)certain products. However, this kind of advertising might not be     2    (suit)in direct competition. At present, large budgets are applied to advertisement designing. In order to stand     3    , many new concepts like freedom and many new     4    (approach)like using humour appear in modern advertisements. By doing this, they hope to make people    5    (forget)that someone is trying to sell them something!     6    , not all advertising is about selling products and services for a profit. Some advertisements nowadays aim     7    (make)contributions to society and welfare. Some public advertisements encourage citizens to participate    8     improving their neighbourhood, protecting the environment, and     9    (help)other people. They have helped to make our society a     10    (good)place for everyone.

Advertisements, which often use words and pictures to persuade people     1    (buy) a product or service, can be found wherever we go. A     2    (success) advertisement will not only make people aware     3     a product or service, but also create a desire to buy, behind     4     advertisers have developed ways of persuading people into purchasing their products or services.

One of the common     5    (technique) is to create memorable slogans, some of which appeal to our emotions. Another technique     6    (employ) is to link their company or product to a brand ambassador. In addition, some advertisements are not so obvious, in which product     7    (place) is typically used. For example, some films     8    (sponsor) by leading brands, so that only their products appear in film.

Now, advertising is becoming more digital and more personalized,     9    (make) it more possible for us to receive special discounts and promotions targeted     10    (specific) at us. In the future, the development in advertising will help companies target their customers more efficiently to have a positive effect on sales.

The city of Dunhuang,     1    (situate) in an oasis (绿洲) in Northwest China’s Gobi Desert, was a shining star on the ancient Silk Road. It is the site of the remarkable Mogao Caves, which are well-known for     2    (they) statues and wall paintings.     3     China’s oldest treasure house of Buddhist art, Dunhuang also witnessed cultural exchanges along the Silk Road.

But over the centuries wall paintings as well as the statues,     4     were made from clay on wood, have faced challenges due to natural damage and human activities.     5    (protect) the cultural relics, China has been working on digitizing Dunhuang, transforming the buildings into a digital version.

On May 1, 2016, the Digital Dunhuang resource database was launched,     6    (provide) clear images, virtual tours of the caves and so on. By August 2022, the “Digital Dunhuang” project     7    (complete) the digital collection of 278 grottoes, the image processing of 164 grottoes, and the 3D reconstruction of many cultural relics.

Digital technology has enabled us to visit Dunhuang online in     8     innovative way. It has also made the cultural relics of Dunhuang     9    (access) to the whole world. Nowadays “Digital Dunhuang” is visited by people who show great     10    (curious) in Chinese cultural heritage in different countries and regions.

An image of the classic painting “Thousands of Miles of Rivers and Mountains”    1    (project) on the covers of books, a comprehensive collection of ancient Chinese paintings which appeared on the Kuala Lumpur International Book Fair with China as a guest of honor.

As a lover of    2    (tradition) Chinese art, Tan Kai Shu, deputy secretary-general of the Malaysia-China Cultural and Arts Association, was moved    3    (especial) when he saw the addresses of the paintings in the collection. “Much to our    4    (disappoint) many treasures of Chinese culture and art have been lost overseas. The staff went to various parts of the world     5    (deal) with these works of art with digital processing technologies and compose them into a giant collection. The collection     6    (restore) the true essence and spirit of ancient paintings to the greatest extent,” Tan said.

    7    Comprehensive Collection of Ancient Chinese Paintings is by far the world’s most comprehensive collection of pictures of paintings    8    ancient China. It covers a sum of more than 12, 000 pieces of Chinese paintings on paper, silk, linen, and other     9    (material) from 263 museums and other cultural institutions at home    10    abroad.