You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it — Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It’s a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don’t know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _____.| A．get the sweater at a lower price |
| B．decide on buying the sweater |
| C．be admired by other shoppers |
| D．be heard by people around |
| A．a very popular male singer |
| B．an advertising agency |
| C．the brand name of clothes |
| D．a clothing company in Rome |
| A．Traditional advertising will soon disappear in the market. |
| B．The MTV generation tends to be more easily influenced by all kinds of ads. |
| C．Undercover marketing will surely be banned soon by the government. |
| D．That traditional advertising is too direct may lead to its decreasing effectiveness. |
| A．Two Attractive Shoppers |
| B．Lorenzo Bertolla Sweaters |
| C．Undercover Marketing |
| D．Ways of Advertising |
相似题推荐
【推荐1】Cycling Tours in Europe & Asia
Cycling the Balkans
Duration: 15 days
The Balkans offers a mix of beautiful countryside, fast-developing cities and historic towns. Our first ride ends at the UNESCO town of Ohrid on the vast lake of the same name. There are a few stops along the way to visit or see places of interest.
Cycling the Italian and Swiss Lakes
Duration: 8 days
The Italian lakes of Como and Maggiore are famed for both their wonderful scenery and their wealthy residents. This is a fascinating area to discover on two wheels with excellent roads that closely follow the winding shores. The Villa del Balbianello with its beautiful Italian gardens may look familiar, having been seen in international movies such as Bond's Casino Royale.
Self-Guided Cycling in the Douro Valley
Duration: 7 days
This cycling holiday in the Douro Valley will make you familiar with magical surroundings, delicious cuisine and some of the world's finest wines. The ride begins in Castelo Rodrigo, a village close to where Portugal borders Spain, and home to an ancient caste. You'll cycle through vineyards and visit the famous Port wine estates (庄园).
Exploring Sri Lanka by Bike
Duration: 8 days
Being an island, Sri Lanka is incredibly diverse. Exploring on two wheels is the best way to see this rural country and to experience the way of life of its friendly people. We travel from ancient cities to the hill county towns of Kandy and Nuwara Eliya before ending the trip on the beaches of the beautiful south coast.
1. What's special about the Balkans tour?| A．It has fantastic island scenery. | B．It is hosted by the Ohrid government. |
| C．It's a continuous ride with no stops. | D．It combines history and the present. |
| A．Visit Spanish gardens. | B．Enjoy the beaches of the south coast. |
| C．Pick grapes in the vineyards. | D．Acquire knowledge of wines. |
| A．Self-Guided Cycling in the Douro Valley. | B．Cycling the Italian and Swiss Lakes. |
| C．Exploring Sri Lanka by Bike. | D．Cycling the Balkans. |
【推荐2】KNOWLEDGE IS POWER!
Don’t hesitate to click your mouse and you will experience a different lifestyle in our bookstore.
Jane Eyre by Charlotte Bronte
Jane is sent to live with her kind uncle, but he soon dies. Jane can’t stand living with her evil aunt. At the age of ten, she is sent away to a boarding school. Later she becomes a teacher at the school but decides to leave and becomes a private teacher at Thornfield Manor, a big house in the countryside. Here she meets Mr. Rochester---a man with a dark secret that will bring them close to disaster.
Dracula by Bram Stoker
Lawyer Jonathan Harker travels to Count Dracula’s castle in Easter Europe to sign for a house he wants to buy in England. The Count is charming at first, but as time goes by, Jonathan discovers some strange things. Why does the Count avoid seeing Jonathan during the day? How can he climb up the wall like an animal? The Count leaves Jonathan as a prisoner and disappears. In England, Jonathan’s fiancée is followed by a large, mysterious “wolf’’. The wolf has jumped off a ship from Eastern Europe.
Lord of the Flies by William Golding
A group of schoolboys survive when their plane crashes on an island. Ralph becomes the leader, and the boys work together to find food and water to stay alive. Jack takes charge of a group, hunting animals. But Ralph wants to find ways to get off the island. Some boys go with Jack, and the other stay with Ralph.
The Hobbit by J.R. R. Tolkien
Bilbo Bagins enjoys living a normal life. This changes forever when Gandalf the Wizard asks him to go on an adventure to get back a lost kingdom and treasure. Bilbo meets many characters, both good and evil, along the way. Gollum, an evil character, keeps Bilbo in a hole, but offers to free him if he can solve a riddle. Bilbo, finally escapes after he finds Gollum’s magic ring.
1. What do we know about Jane Eyre?| A．Her aunt treats her very well. | B．Her uncle is a private teacher. |
| C．She behaves well at a day school. | D．She meets Mr. Rochester at Thornfield Manor. |
| A．the Count | B．Jonathan | C．Jonathan’s fiancée | D．the Count’s friend |
| A．tries to leave the island | B．becomes an animal hunter |
| C．fails to survive the plane crash | D．gets support from few of the boys |
| A．a funny trip | B．a treasure hunt | C．Bilbo’s normal life | D．Gollum’s magic ring |
| A．entertain | B．advertise | C．instruct | D．persuade |
We invite you to play critics and write an original review for our Ninth Yearly Student Review Competition. You can choose to review whatever fits into a category of creative expression. But this year we’ve added a new requirement: What you review must have appeared in the first half of 2024. With this new rule, we hope to encourage students to help shape the cultural conversation about today’s world.
Here’s what all the participants (参赛者) need to know
·The review must be 450 words or fewer, not including the title.
·You must be a student aged 13 to 19, and all students under 18 must have parents’ or guardians’ permission to enter.
·The review should be written by yourself.
·Your review should also be original for this contest.
·Submit (提交) only one entry per student. And while many of our competitions allow students to work in teams, for this one you must work alone.
New for 2024
·As part of your submission, you must also submit an “artist’s statement” that describes your process. These statements, which will not be used to choose winners, help us to design and improve our competitions.
·All entries must be submitted by 11: 59 pm, August 1st, 2024, using the competition form at the bottom of this post.
1. What can be a topic for the competition?| A．Books of Shakespeare. | B．An ancient building. |
| C．An old famous movie. | D．The latest dress fashion. |
| A．The review has 400 words. | B．The participant is aged 16. |
| C．The review is written by a team. | D．The review isn’t published anywhere. |
| A．Determining winners. | B．Perfecting the competition. |
| C．Encouraging teamwork. | D．Introducing the participants. |
【推荐1】By now, most of us have picked up at least one pandemic hobby. And there's a seemingly common pandemic hobby trend: People who haven't been able to go anywhere are making imaginary travel plans. Maybe you're among those who have spent hours researching locations-even though you're not actually planning to travel.
It turns out that you aren't alone. People who seem to be sticking to public safety recommendations are still planning trips they don't intend to book. And, when I suddenly found myself addicted to an imaginary girls' trip to Joshua Tree, I wondered whether this was a healthy distraction.
"It's an escapist imagination," said Regine Galanti, a psychologist, adding that there's nothing wrong with escapism during a global pandemic.
On the one hand, distractions are often beneficial right now. We are a full year into living with COVID-19 as a pandemic, and that means you've probably had to navigate a range of emotions like discomfort, sadness, or even boredom. So any hobby that doesn't harm anyone or endanger your well-being is probably a worthy attempt.
Even if vacation planning is your happy place, Dr. Galanti suggests you "actually think about what you're trying to achieve." Why? "Maybe what you're saying is, I need a vacation from work," Dr. Galanti explains. "Then take three days off even if you are not going anywhere. "When you figure out what you're looking for, you might be able to find a small socially distanced adventure in your backyard or a quiet place. Vacation planning is a good way to spend some time, but there might be an even better way to get what you're desiring.
Anyway, when uncertainty is all around us, creating things to look forward to isn't a terrible idea. And when things are safer, you'll have all your plans in place.
1. Why do people make imaginary travel plans during the pandemic?| A．To develop a new hobby. | B．To stay safe and sound. |
| C．To be distracted from reality. | D．To get ready for future travel. |
| A．Express. | B．Balance. | C．Adapt to. | D．Deal with. |
| A．Objective. | B．Negative. | C．Supportive. | D．Unclear. |
| A．Figures. | B．Lifestyle. |
| C．Food and recipe. | D．Science and technology. |
【推荐2】When newspapers and radios report the damage caused by a hurricane (飓风)called Hazel,girls named Hazel are probably played a joke on by others.To keep out of trouble,the Weather Bureau says,“Any resemblance(相似)between hurricane names and the names of particular girls is only accidental.”
Some women became angry because hurricanes are given their names,but many other women are proud to see their names make headlines.They don’t even care that they are the names of destructive storms.Because more women seem to like it than dislike it,the Weather Bureau has decided to continue using girls’ names for hurricanes.
In some ways a hurricane is like a person.After it is born,it grows and develops,then becomes old and dies.Each hurricane has a character of its own.Each follows its own way through the world,and people remember it long after it has gone.So it is natural to give hurricanes names,and to talk about them almost as if they were alive.
1. What happens to the girls named Hazel when hurricane Hazel is reported?| A．They suffer from hurricanes. |
| B．The Weather Bureau looks for them. |
| C．Others often make fun of them. |
| D．They can’t find boyfriends. |
| A．the reporters |
| B．the headlines |
| C．some women who become angry |
| D．some women who are proud |
| A．stop naming hurricanes after women |
| B．go on naming hurricanes after women |
| C．name hurricanes after men |
| D．look for a new method to name hurricanes |
| A．Some women feel unhappy because hurricanes are given their names. |
| B．All the hurricanes are caused by women. |
| C．Many women want to be reported by TV and newspapers. |
| D．A hurricane grows and develops in the same way as a person. |
【推荐3】The Amazon rainforest is nearing a tipping point, according to researchers from the University of Exeter, UK.
Previous studies have warned that the world’s largest rainforest, which acts as the lung of the Earth, is approaching a critical threshold. But most past research has depended on projections using models, not real-world observations.
Now, Tim Lenton and his colleagues have used two sets of satellite data covering between 1996 and 2016 to measure the greenness of the Amazon over time, watching for how it recovered after impacts such as drought and fires.
They found that since the early 2000s, 76 percent of the region had become less resilient. Importantly, says Lenton, the signal of this growing trouble was picked up without immediately obvious changes such as huge drops in the forest’s biomass or tree cover.
“Why do we care about it? It’s worth reminding ourselves that if it gets to that tipping point and we lose the Amazon rainforest then we get a significant feedback to global climate change,” says Lenton. He says a change into savannah would unlock about 90 billion tons of carbon dioxide stored in the trees and soil.
Lenton says he cannot put an exact date on how far off the rainforest's tipping point might be, but he expects it to be a process that would take in a few years. Other Amazon experts say the research adds to a growing body of evidence that the rainforest is approaching a tipping point.
The changes aren't the same throughout the rainforest. The south-eastern part of the Amazon has already changed to the point at which it is now a carbon emitter rather than a carbon sink.
Matt Finer at the Amazon Conservation non-profit organization says the research could help decide which remaining parts of the forest to prioritize for protection. “The western and north-east Amazon appear the most resilient, showing the need to protect these areas now and in the future from any more damages,” he says.
1. How does Lenton conduct his research?| A．By using previous models. | B．By collecting data from the locals. |
| C．By observing drought and fires. | D．By using data from satellites. |
| A．They are not very noticeable at present. | B．They have little effect on climate. |
| C．People needn’t worry about them. | D．People have prepared for them. |
| A．Able to produce carbon. | B．Able to recover. |
| C．Easy to extinct. | D．Easy to be observed. |
| A．To list the threats facing the rainforest. | B．To show the differences of the changes. |
| C．To list the results of the research. | D．To show the significance of the research. |
