Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.
But while fans of these singers are thinking highly of the awards(奖) and the performance by the Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture’s “going abroad”, saying it may leave foreign audiences with a poor impression(印象) of Chinese pop music, and even Chinese culture.
The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business view rather than a cultural view. The professional promoters behind the duo have developed a clear strategy(策略) to promote the duo and their works, not just this particular song. Little Apple was originally released(发行) to promote the duo’s film Old Boys: The Way of the Dragon.
From the very beginning a marketing strategy was used to promote(提升) the song, which immediately went viral on the Internet due to its repetitive rhythm(重复的韵律),easy-to-remember lyrics(歌词), simple and funny dance and, most importantly, grass roots (草根) nature. The video accumulated(积攒) more than 1 billion bits on China’s major video websites.
Although the song was generally disliked by music professionals who criticized(批评) it as “musical junk food”, Little Apple’s popularity nationally paved the way(为…铺平道路) for promoting the duo internationally.
1. The writer’s attitude to the song of Little Apple is ________.
A.opposed(相反的) | B.negative(消极的) |
C.objective(客观的) | D.critical |
A.Little Apple | B.Chopsticks Brother |
C.Zhang Jie | D.American singers |
A.Little Apple’s popularity is also a success of marketing strategy |
B.Little Apple is generally thought nothing by the AMA |
C.Little Apple is really popular with all people in China |
D.Little Apple was originally released as a pop play on the Internet |
相似题推荐
【推荐1】In 2009 in southern Germany, people uncovered a flute (长笛) made of an animal’s wing bone. The delicate instrument is one of the oldest known musical instruments on Earth, indicating that people have been making music for over 40,000 years. We can’t be sure exactly when human beings began listening to music. But scientists do know something about why we do.
Doctors at Johns Hopkins University recommend that you listen to music to stimulate your brain. They have found that listening to music stimulates more parts of the brain than any other human activity. That’s why they see so much potential in music’s power to change the brain. Besides, just the promise of listening to music can make you want to learn more. In one 2019 study, people were more eager to learn when they expected to listen to a song as their reward.
Music also has a positive effect on your ability to memorize. In one study, researchers asked people to read and then recall short lists of words. They found those who were listening to classical music outperformed those who worked in silence or with white noise. The same study also tracked how fast people could perform a simple task—matching numbers to shapes. A similar benefit showed up. The music of Mozart helped people complete the task faster and more accurately (精确地).
Neurological (神经学的) researchers have found that listening to music encourages the release (释放) of several neurochemicals that play a role in brain function and mental health like dopamine, a chemical associated with pleasure, and serotonin, a chemical related to immunity.
1. What does the underlined word “uncovered” mean in Paragraph 1?A.Discover. | B.Build. | C.Study. | D.Create. |
A.People are more eager to rest after listening to music. |
B.People want to learn less in order to listen to music. |
C.Music has the power to stimulate the brain. |
D.Music helps the brain to get connected. |
A.Music can help you memorize effectively. |
B.Music helps people match numbers to shapes quickly. |
C.Mozart played music faster and more accurately. |
D.Classical music performs best in helping to memorize. |
A.Indifferent. | B.Doubtful. | C.Supportive. | D.Critical. |
【推荐2】Zhou Zhaoyan is just 6 years of age, but she has touched the hearts of Internet users worldwide, many of whom are still living amid COVID-19 restrictions.
Since her parents started to post her performances on video—sharing platform YouTube in early March, her account Miumiu Guitargirl has attracted more than 157,000 fans.
The video of her singing Fly Me to the Moon, written by Bart Howard, while playing guitar received over 5 million hits on the platform. In her version of the classic song, Hotel California, by the Eagles, she is seen singing, playing guitar, electric guitar, bass, drums and maracas. With over 1.8 million hits, it’s been described by viewers as the “cutest version” of the song. Followers send best wishes online to the “talented angel”.
Some singers, bands and celebrities from home and abroad also reposted her videos on their social media. The American instrumental guitarist Nei ZaZa reposted the girl’s cover of his guitar music I’m Alright on the Facebook, and commented: “6 years old! They get younger and younger!”
The girl has covered both Chinese and English songs. The most difficult is I Wish You Love, which was sung by bossa nova singer Lisa Ono. It took about three weeks to master the guitar—playing and singing, her father says, adding that as many people like the girl’s music, she’s more confident about herself and wants to learn more.
“I’m glad that many people like my music. I know some of them will watch it over and over. I feel very warm-hearted,” says Zhaoyan from Nanjing, Jiansu Province, who learned guitar from the age of 3 from her father, a guitar teacher.
In late February, her parents started to post short videos of her playing guitar on the Chinese video—sharing platform Bilibili. At that particular time, Zhaoyan was practicing guitar about five hours a day, as the family were confined to their home due to the pandemic.
1. What has made Zhaoyan popular worldwide?A.Her covers of the classic songs. | B.Her musical talent shows online. |
C.Her skills in playing the guitar. | D.Her efforts to help COVID-19 patients. |
A.It was great for so young a girl. | B.She still had a long way to go. |
C.She did better than he himself. | D.She has potential to be a super star. |
A.Unexpected. | B.Indifferent. |
C.Encouraged. | D.Overjoyed. |
【推荐3】There will be four concerts that are worth expecting this year. Tickets for each concert are just $59. 95 per person when you order all four events. Here is the complete show information for each concert.
Dean Z-The Ultimate Elvis
August 12-15, 2023
Ticket price: $65. 59
Dean Z is the ultimate Elvis! When Dean was three, “This Is Elvis” was being broadcast on television. He immediately jumped on the coffee table and started imitating Presley’s every move. His newest show, Dean Z-The Ultimate Elvis, is the high point of a life-long career paying tribute (致敬) to the man who will always be known as the King of Rock and Roll, Elvis Presley!
December’ 63
August 19-22, 2023
Ticket price: $70. 39
The music of Frankie Valli And The Four Seasons comes to life in this unique concert experience. December’ 63 shows favorite songs from Frankie Valli that have been exciting audiences for decades. This recreation (重现) of a Frankie Valli and The Four Seasons concert will have you reaching for the high notes as our performers take you on a musical journey with stops at every phase of their careers!
Piano Men: Generations
August 26-29, 2023
Ticket price: $69. 95
Don’t miss the return of last season’s most popular concert! The amazing father and son team of Terry and Nick Davies celebrate the musical influences of Billy Joel and Elton John. Not only have Billy and Elton written and performed music that has been spread for four decades, but also seated themselves behind the piano! Join Terry and Nick and their incredible band on this journey through their long, successful careers.
Rockin’ Out With Steve Watts
September 9-19, 2023
Ticket price: $73. 69
Fireside favorite Steve Watts and members of the popular Fireside Band bring you a fast-paced, heart pounding concert of Rock and Roll classics to the Fireside stage for two weekends. Steve and the band will play some of his particular favorites from the 1960’s through today including such artists as Bruce Springsteen, David Bowie, The Beatles and many more!
1. How much will you pay for each concert when you order all four events?A.$59. 95. |
B.$65. 59 |
C.$70. 39 |
D.$69. 95 |
A.Dean Z-The Ultimate Elvis. |
B.December’ 63. |
C.Piano Men: Generations. |
D.Rockin’ Out With Steve Watts. |
A.All the concerts will be held in August. |
B.All the concerts will be broadcast on television. |
C.All the performers will sing Rock and Roll. |
D.All the concerts will have old songs worth remembering. |
【推荐1】What do work relationships, personal relationships and diplomacy have in common? First, they best function when based on purely positive energy.
I developed a more remarkable ability to relate to the people in my life after taking multiple courses from an organization. The organization offers advice far more than anything I’ve ever experienced. As an example of the benefits of their teachings, my decade conflict with my mom has turned into loving relationship. This turnaround was critical since she is now in her late 70s. This renewed love was worth my investment in training or the organization. Had I continued down my former path, I believe my life today would be one of suffering.
They teach never to criticize, condemn, or complain. I have applied these principles to great success in all my relationships. And the rewards have been astounding, beyond my imagination. But in my role of management at work, I need to learn how to combine authority with positivity.
Recently, however, I found a solution. In other words, I discovered the secret to maintaining authority in the workplace while maintaining pure positivity. For the most part, I found it in Napoleon Hill’s How to Win Friends and Influence People. I found many of the same principles taught by the organization, but the guidelines were less optimistic in Hill’s book. For instance, Napoleon Hill’s advice on criticizing without offending suggests we start by mentioning the positives about the person and then follow up with criticism.
But, of course, the organization advises against all complaints and I’ve concluded that work relationships, too, shouldn’t have any criticisms. Instead, work relationships should focus on another of Napoleon Hill’s strategies: focusing only on the positives while using suggestions instead of criticism. In other words, say, “That looks great. Do you think this addition might make it even better?” instead of “Here’s what that is lacking.”
1. Why did the author take several courses from an organization?A.To mainly learn management skills. |
B.To enrich his technological knowledge. |
C.To deal with relationships in a positive way. |
D.To become more sociable as a successful diplomat. |
A.It did not come as a surprise. |
B.It had little to do with the courses. |
C.It was the result of his mother’s great efforts. |
D.It was very important considering her old age. |
A.Satisfactory. | B.Unexpected. | C.Unsurprising. | D.Imaginary. |
A.To show how powerful criticism is. |
B.To suggest replacing complaints with criticism. |
C.To show how to use suggestions instead of criticism. |
D.To advise readers to combine suggestions with criticism. |
【推荐2】In the UK, a country known for its bad weather and lack of sunshine, there appears to be an ever increasing number of very tanned (晒黑的)young people. So just how are they achieving their golden tans? Some are choosing the sun-free option and are getting their tans from a bottle. However, it appears that others are turning to tanning salons (沙龙), of which there are thousands in the UK.
So why do the British prefer to be tanned? Often, they are trying to emulate their favourite celebrities. Research from the British Sunbed Association suggests that many people believe a tan makes them feel and look healthier.
This is a belief that is most definitely not shared by Cancer Research UK. They firmly state that being tanned is not a sign of health. In fact, they are strongly against young people using sunbeds. On their website, they state that people who use sunbeds before the age of 35 have a higher risk of melanoma (黑素瘤).
The dangers of tanning did not appear to concern ten-year-old Kelly Thompson who hit the headlines in April after receiving severe burns from spending 16 minutes on a sunbed. Kelly's mother was shocked that her daughter had been allowed to use the sunbed and that the tanning salon was unmanned (无人看管的). She noted that: ''There was no one to give advice on using these potentially dangerous machines. ''
Whether the British government has been taking notice of such recent tanning tragedies is not clear. What is clear however is that self-regulation (自行监管) in the sunbed industry looks unlikely to continue. Just after Kelly's story was reported in the news, the government issued a statement advising that people under 18 should not use sunbeds and that all salons should employ trained staff.
1. According to the passage, most tanned people in the UK .A.dislike the sunless weather | B.consider tanning unhealthy |
C.distrust the tanning salons | D.want to imitate their idols |
A.Being tanned is not healthy but dangerous to young people. |
B.People over 35 have a higher risk of melanoma. |
C.Teenagers should avoid using sunbeds. |
D.Using sunbeds does more harm to people under 35. |
A.Her daughter was old enough to be tanned. |
B.No one takes care of her little daughter during the tanning. |
C.Her daughter was not allowed to use the sunbed. |
D.Her daughter received hot burns less than 16 minutes. |
A.inform young people of the risk of using sunbeds |
B.encourage the salons to employ trained staff |
C.persuade teenagers to be tanned |
D.blame the British government |
【推荐3】I am an anxious traveller. I arrive at airports and train stations extra early. I double-check all of my documents, feel butterflies in my stomach until I’ve arrived where I’m going. Non-anxious people laugh at me for being nervous. I used to feel bad about it, seeing it as unreasonable, weak. Not anymore now. I’ve learned to respect my anxiety.
Recently, I was driving along a country road at the start of a long trip that would mainly be on a large highway. I began feeling that something could go wrong. What if I run out of petrol? I worried, even though I still had plenty. So when I saw a petrol station just before the entrance to the highway, I decided to fill up. Just in case. And that’s when I discovered that one of my front tyres was badly deflated (漏气的). If I’d taken no notice of my anxiety, the tyre would have blown on the highway. My planning ahead, even though it wasn’t necessary, saved me from a possible disaster.
A growing number of psychologists are getting the message out that anxiety and other negative feelings have a role to pay in our lives. Psychologist Dennis-Tiwary thinks our culture goes to extremes in demonizing (妖魔化) difficult emotions. She knows what it’s like to be trapped by anxiety. “I remember a period at work when there was a lot going on,” she says. Worries kept waking her up at 4 a.m. and it kept her from fang back to much-needed sleep.
Instead of trying to stop this unpleasant feeling, however, Dennis-Tiwary leaned into it. “If you sit with the anxiety, you have an opportunity to learn from it,” she says. “I usually write down two or three things I could do to solve it” The next day, she always s felt calmer.
But how do we manage anxiety before it takes control of us? According to Dennis-Tiwary, solutions include meditation (冥想), exercise, volunteering, and close contact with nature.
1. By sharing his experience of driving on a country road, the author wants to ________.A.show that anxiety could benefit us |
B.argue that being nervous is unreasonable |
C.warn us of the possible danger of driving on highway |
D.inform us of the importance of making full preparations |
A.Pay no attention to it. | B.Share it with others. |
C.Depend on it. | D.Face it positively. |
A.To provide an example. |
B.To offer solutions. |
C.To support an argument. |
D.To give background information. |
A.The Upside of Anxiety |
B.Learn to Cope with Anxiety |
C.My Struggle with Negative Feelings |
D.Misunderstandings about Difficult Emotions |