【推荐1】The Friday after the American holiday of Thanksgiving is called Black Friday. It’s said that it’s the day that store ledgers(分类账)move into the black and companies become profitable. On that day, retailers slash(砍) prices to get consumers to buy.   It is also a time when many Americans start their Christmas shopping. VOA’s Elizabeth Lee tells us how the economy may affect consumers on that bargain day.
This day should be a shopper’s dream. “It’s just the deals, the sales and everything you can get for a lesser price,” said Sandy Thomas, a shopper. But it’s a nightmare for others. “I think it’s crazy. I’ve done all of my shopping throughout the week so I don’t have to go out on Friday,” she said. It’s called Black Friday, the start of the traditional Christmas shopping season in the United States. Every year it’s the day after the Thanksgiving holiday. Stores open before sunrise and there are deep discounts everywhere you look.
Last year a crowd of bargain-hunters killed a Wal-mart worker in a New York suburb. This year, many stores are increasing security while they slash prices. “This is a huge time for the retail stores,” said Fred Joutz from George Washington University. “This is when they begin making their profits for the year.”
Economics professor Fred Joutz says how Americans spend the weekend after Thanksgiving is a good indication of how consumers feel about the future.
With the unemployment rate above 10 percent, Joutz says Americans are saving more and spending less. Some retailers are attracting consumers by opening on Thanksgiving Day, when shops are traditionally closed.   Other stores open their doors anywhere from midnight to four in the morning.
And shoppers will be lining up in front of the doors in order to be one of the first ones to walk through and get a big discount. Electronics like flat screen TVs are usually the first items to go. Sandy Thomas says it’s an annual family tradition and well worth it. “I just save maybe half of what I would have spent on a regular, you know, shopping trip,” she said.
Economists say U.S. consumers will spend money this Black Friday, but they will spend it more carefully.
1. By saying “This day should be a shopper’s dream”, the writer means ________ .

A．shoppers have longed for this day for a long time

B．the shops will be very crowded on that day

C．the shops will keep open until the daybreak of next day

D．shoppers can buy many items at low prices on that day

2. Why are many stores increasing security according to the passage?

A．Because there are too many people saving more and spending less.

B．Because it’s a time when they begin making their profits for the year.

C．Because last year a crowd of bargain-hunters caused an accident.

D．Because many stores open their doors from midnight to four a.m.

3. From the passage we know that_________.

A．Christmas shopping is traditional time and this year it is no exception.

B．Electronics like flat screen TVs are usually least discounted.

C．The economy only affects consumers on that bargain day.

D．Thanksgiving is a good indication of how consumers feel about the future.

4. We can find this passage in_________.

A．a science fiction	B．a travel brochure
C．an economic research report	D．a book on psychology

5. Why American people call it a black day?

A．Because they organize activities in honor of some great person.

B．Because there are too many people going out shopping for Christmas.

C．Too many people are celebrating Thanks giving.

D．The sky is black that day.

【推荐3】Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

Overnight, eating fried chicken in the People’s Square is OUT; instead, people started to drink HEEKCAA and eat Bao Master. This year, the queues in front of the doors of “Wanghong delicacies” were so dense that a cup of tea has been hyped to over 80 Yuan by scalpers (黄牛) and local bloggers even customized a one-day tour to eat in Shanghai.

To a great extent, Wanghong phenomenon depends on merchants’ business strategy.     1    . Business also works on publicity. Before HEEKCAA’s arrival in Shanghai, it has advertised through microblog, local life service and other self-media, which has generated a certain amount of heat among the public. Once people make the purchase, the “sense of accomplishment” will urge some of them to show off at their Wechat moments, which is good for brand image. Also, when a product is quickly recognized by consumers, capitals will come in great numbers. The boost of capitals undoubtedly helps the subsequent publicity of the brand.

    2    . In the Internet era, the spread of information is so fast that it doesn’t matter whether the tea tastes good or bad; it’s just a matter of whether you ever drink it. There is a word for this behavior — “fomo”, which means fear of missing out. Oxford University professor said this is not new. As social animals, humans have a strong desire to be part of a group, to be accepted, recognized, valued and remembered. A little baby cries for a hug and a child makes small trouble to get noticed. These behaviors are, in the eyes of sociologists, anxious for existence. It’s just that social media today that make it easier for people to perceive other people’s lives, and have a sense of loss not to join them when they know what others are doing.

10-20 Yuan is the exchange value of milk tea, but it’s the symbol value of the goods that encourages people to “pull the grass”. Just like the lipstick, mailbox and graffiti wall that have been on the list of Wanghong, people want to use relatively controllable spending to gain satisfaction from a moments’ thumb up.     3    .

With the development of society, consumers are not just buying a product but its brand culture and quality of life, so the appearance of light consuming is inevitable. However, “Wanghong economy” is always short-lived because this consumer group is changeable in affection. Consumers who come by “physical attractiveness” will quickly vanish if there is no implicit value or connotation to support.     4    . Besides, consumers should make rational consumption instead of just following the trend.

A．Still, Wanghong delicacies (佳肴) hold strong appeal to young consumers as long as they are of high quality and good tastes.

B．After they buy the product and send a picture to the moments, perhaps their “existential anxiety” will be cured.

C．Merchants have to figure out the true value and selling point of their products.

D．It is just because people are too idle and “Wanghong delicacies” are too attractive.

E．Wanghong phenomenon also rests with customers’ mindset and behaviour.

F．It is obvious that queuing is a kind of hunger marketing strategy.