【推荐1】Most people may think that people who write computer code must be good at math and logical thinking. However, people who write computer code say that creativity is also an important quality for coding.

Software developers in the American state of California have created a game called Osmo Coding Jam. The game is designed to help children use the creative side of their minds as they learn to code. Children can play the game on iPads. There are many activities they can do by the game.

Tanya Dodge is the mother of two children, nine-year-old Dylan and his 11-year-old sister Meghan, who play the game. According to her, these activities give them important skills for the future. “It’s an analytical skill that the kids are going to need to have as they grow up today” said Dodge.

But the developers of Osmo Coding Jam believe writing code should be more than just an analytical skill. “We want to explore the creative side of coding that I think is often not as explored,” said Felix Hu, an Osmo engineer. Hu added, “The coolest part is that we’re teaching kids how to be creative with code and that’s a really important thing that kids should get comfortable with because coding is creative.”

Hu also sees a growing number of parents who feel that software code is a second language that children need to learn to succeed in future jobs. Tanya Dodge, the mother of Dylan and Meghan, consents. She said, “I think you’re going to have to understand at some point the idea of coding will work well in the future.”

Hu also explained that very often kids grow up not understanding how a computer works or just thinking that it’s like a magical machine. He said by breaking it down to a lower level, kids can understand that the computer isn’t as smart as they think it is.

1. Osmo Coding Jam is designed for ________.

A．training kids’ logical thinking

B．helping kids learn to code fast

C．helping children learn math well

D．helping kids become more creative

2. What does Tanya Dodge think of Osmo Coding Jam?

A．It needs to be improved.

B．It is highly addictive for kids.

C．It is of great help to today’s kids.

D．It is imperfect in training kids’ analytical skill.

3. Which of the following statements is True according to the text?

A．Tanya Dodge agrees that coding is good for children to succeed in future jobs.

B．Many parents doubts whether coding will help children work well in the future.

C．Creativity is not so important as logical thinking for coding.

D．Tanya Dodge has two girls, who play the game, Osmo Coding Jam.

4. What can we know about kids’ learning coding from the last paragraph?

A．It makes them much more confident and creative.

B．It makes them like using computers more.

C．It helps them know better about computers.

D．It helps them know better about themselves.

5. What’s the author’s purpose in writing the passage?

A．To tell how to learn to code well.

B．To tell about a new game for kids.

C．To encourage kids to learn to code.

D．To show the importance of creativity.

【推荐2】Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.

Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.

Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the ‘unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.

These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.

TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.

Perhaps the most interesting development is the use of famous personalities to endorse (代言)   a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.

Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.

1. What is Paragraph 1 mainly about?

A．The influence of advertising.

B．The development of advertising.

C．Ways of advertising in ancient times.

D．Types of product advertising in ancient times.

2. Which of the following is TRUE about advertisements in the 1960s?

A．They were complicated and entertaining.

B．They contained quite a lot of information.

C．They were mainly shown in TV programmes.

D．They focused on the special features of products.

3. In product placement, advertisers tend to use          .

A．cartoon characters.	B．intelligent people.
C．fictional characters.	D．popular actors or actresses.

4. What is the benefit of endorsements?

A．They are not expensive.	B．They are fairly interesting.
C．They promote product sales.	D．They pass on positive messages.

【推荐3】Welcome to The Metropolitan Museum of Art

The Met, which is short for The Metropolitan Museum of Art, presents over 5,000 years of art from around the world for everyone to experience and enjoy. Millions of people take part in The Met experience online or offline.

Since it was founded in 1870, The Met has always tried to be more than a storeroom of rare and beautiful objects. Every day» art comes alive in the Museum’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.

Notes：

I. How can I obtain permission to film or photograph at The Metropolitan Museum of Art? Please email a detailed request to communicatiom@nietmuseum.org.

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III. All other image requests should be directed to Art Resource through its website (http://www.artres. com), by telephone at 212-505-8700, or email at requests@artres.com. You may also submit your request using the Image Request Form available on the Met’s website.

IV. If you have any other questions, please contact the Museum’s Digital Department:

Digital Department

The Metropolitan Museum of Art

1000 Fifth Avenue

New York, New York 10028-0198

Telephone: 212-650-2550

Email: prtvacypolicy@metmuseum.org

1. What type of writing is this text?

A．A business guide.	B．An art survey.
C．A research report.	D．An advertisement.

2. What can we learn about the Met from the text?

A．The Met has a history of 5,000 years.

B．People started to visit the Met online to buy objects.

C．The Met stops collecting arts right now.

D．People cannot take a photo without the permission of the Met.

3. What should you do if you want to have images used for a magazine?

A．Email to communications@metmuseum.org.

B．Telephone at 212-505-8700.

C．Write an application at the online Press Room.

D．Contact the Museum’s Digital Department.