For the kids who have just started to read, choosing the right books is essential and their parents should be there to help them.
A proper book classification system would be of great help in this regard, since most parents do not know which books suit their children’s reading levels the most. An effective classification system for children’s books would help overcome this problem.
Chinese bookstores, online or offline, still prefer to use age rather than reading ability to categorize what they sell. In fact, reading ability and interests vary from child to child even when they are at the same age. This early form of classification is accepted by most bookstores and publishers, yet many young readers get books that are nowhere near their targeted reading levels.
China has at least 200 million children under the age of 14, and their enthusiasm for reading has increased over the years. The publishers of children’s books should try to introduce a juvenile-centered classification system to help their readers choose books that are suitable for their reading abilities.
Some don’t trust the call for more effective book classification, mentioning the need for youngsters to read extensively and avoid restricting themselves to one or two categories. There is a strong case for resisting selective reading, but not book classification, which is designed to help young children develop good reading habits and hold onto them in the long run.
Studies have found that kids are less likely to be into reading if they have not developed such a habit before the age of 10. That said, it is in their best interests to adopt targeted reading during childhood, as this can greatly improve their comprehension abilities. So greater efforts should be put into designing a book classification system that meets the needs of young readers.
1. A proper book classification system should ________.| A．be on an age basis |
| B．limit readers to one or two categories |
| C．help readers get books suitable for their reading levels |
| D．benefit all the bookstores and publishers |
| A．Young children. | B．Publishers. |
| C．Reading levels. | D．Reading habits. |
| A．There is a strong case for resisting book classification. |
| B．Everyone doesn’t support a more effective book classification. |
| C．Youngsters should be restricted to a few categories of books. |
| D．Youngsters don’t need to read extensively. |
| A．Dissatisfied. | B．Ambiguous. |
| C．Supportive. | D．Unconcerned. |
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【推荐1】This might not sound so extraordinary, but I didn’t just read a book in print, on an e-reader or even on a mobile phone. Instead, I read a book on dozens of devices(设备). I was not trying to set a Guinness world record. I wanted to answer a question I often hear: which e-reader or tablet（平板）is the best for reading books? So I set out to try them all, reading a chapter on each: the Amazon Kindle, the first and second generation Apple iPads and mobile phones. To be fair, I also read a chapter in that old-fashioned form — an old print paperback.
The book I chose was The Alienist. For the first chapter, I turned to an Amazon Kindle. Shopping on Amazon for the Kindle is simple; you go to Amazon’s Web site and buy the book, which is then sent to any devices with Kindle software installed(安装). Reading on the Amazon Kindle is a joy in many aspects. The Kindle is light．Its six-inch screen is the perfect size for reading, and reading on its black and white E Ink display doesn’t harm your eyes. Battery life is outstanding; on average you charge the device only once a month. My only complaint with the Kindle design is the placement of the keyboard at the bottom of the device. Amazon’s CEO has noted during past product announcements that the keyboard is there to help people take notes or search. But to me，it seems like a waste of space.
Despite the small screen on a mobile phone, I find reading on one to be simple and satisfactory. All of the mobile phones on which I read chapters felt somewhat similar; although screen brightness and the size of the phone’s screen did vary.
If I had wanted to, I could have bought my book through dozens of e-book apps (应用程序) in the Apple App Store. Most are free and offer access to thousands of free e-books or paid versions. But the big downside for many is that you can read them only on Apple devices. Both iPads 1＆2 offer an immersive（沉浸式）reading experience. I found myself jumping back and forth between my book and the Web, looking up old facts and pictures of New York City. I also found myself being sucked into the wormhole of the Internet and a few games of Angry Birds rather than reading my book. For the last chapters of the book, I read the paperback, which is still my favourite choice.
Since we are comparing devices so I guess I need to choose one. In the end it might come down to Kindle. But if money is tight, go for print. My used paperback cost only＄4 from Amazon.
1. If the writer were short of money, he would prefer ______.| A．a print paperback | B．an Apple iPad |
| C．a mobile phone | D．an Amazon Kindle |
| A．Its battery can last for a long time. |
| B．Its keyboard is kept in the proper position. |
| C．It is easy to carry and the screen size is proper. |
| D．It is comfortable for eyes because of its E Ink display. |
| A．most e-book apps must be downloaded first |
| B．only paid-version e-books can be read on it |
| C．much information is lost at times when reading |
| D．attention is easily taken away when reading on it |
A． | B． | C． | D． |
【推荐2】In 2012 my wife and I decided to open our bookstore in spite of unfavorable situations. The challenges facing small bookstores were-and remain-significant. Apart from the obvious rise in online selling, the increase in the popularity of e-books has negatively affected independent providers.
The question is why a new, small-scale（小规模的）provide would voluntarily enter such a challenging market? From a personal view, our reasoning was sound: we wanted to share our love of great books and reading for pleasure with as many like-minded people as possible.
Having done our homework, one thing became clear. In order for us to succeed, we would have to offer something that none of our larger competitors already provided. And so we started the Willoughby Book Club. We set up our website in the summer of 2012, and we haven’t looked back.
The idea of service is simple. We offer a range of book subscription gift packages, available in three-month, six-month and 12-month options. Our customers choose a package, tell us a little about the person they’re buying it for, and we use this information to send the receiver a hand-picked, gift-wrapped book once a month. We also recently decided to give one new book to Book Aid International for every gift subscription sold. These books are sent out to sub-Saharan Africa, supporting the educational work there. Within four months of starting out, we won the Young Bookseller of the Year Award at the 2013 Bookseller awards.
Our brief journey from new booksellers to award receivers has been challenging and rewarding. The biggest thing we’ve learned is that, despite the pressures facing independent providers, there is a place for them in the UK market. It’s just a question of finding it.
1. What challenges do the couple have to face when opening their bookstore?| A．Their bookstore is in an unfavourable place. |
| B．They are short of money and manpower. |
| C．Their books tore has limited great books. |
| D．Online selling and e-books are gaining popularity. |
| A．accurate | B．controversial |
| C．reliable | D．safe |
| A．setting up a book club |
| B．building their website |
| C．sending the customers gifts every month |
| D．aiding some Africans by giving them new boos |
| A．It is anything but challenging. |
| B．It is difficult but worth it. |
| C．It is too difficult to succeed. |
| D．It is just a question. |
【推荐3】Right now, I am looking at a shelf full of relics, a collection of has-beens, old-timers, antiques, fossils. Right now, I am looking at a shelf full of books. Yes, that’s right. If you have some spare cash (the going rate is about $89) and you are looking to enhance your reading experience, then I highly suggest you consider purchasing an e-reader. E-readers are replacing the books of old and I welcome them with open arms (as you should).
An e-reader is a device that allows you to read e-books. An e-book is a book-length publication in digital form, consisting of text, images or both, and produced on, published through and readable on computers or other electronic devices. Sometimes the equivalent of a conventional printed book, e-books can also be born digital. The Oxford Dictionary of English defines the e-book as “an electronic version of a printed book”, but e-books can and do exist without any printed equivalent.
E-readers put printed books to shame. E-readers are superior to printed books because they save space, are environmentally friendly and provide helpful reading tips and tools that printed books do not.
The average e-reader can store thousands of digital books, providing a genuine library at your fingertips. What is more, the e-reader itself is very small. It is easy to hold and can fit in a pocketbook or briefcase easily. This makes handling wooden giant such as War and Peace and Anna Karenina a breeze. Perhaps the only drawback to the space-saving aspect of an e-reader is that it requires you to find new things to put on your shelves.
In addition, e-readers are environmentally friendly. The average novel is about 300 pages long. So, if a novel is printed 1000 times, it will use 300,000 pieces of paper. That’s a lot of paper! And for the super bestsellers, these figures increase dramatically. For example, the Harry Potter book series has sold over 450 million copies. That’s about 2 million trees! Upon viewing these figures, it is not hard to grasp the severe impact of printed books on the environment. Since e-readers use no trees, they represent a significant amount of preservation in terms of the environment and its resources.
Finally, e-readers provide helpful reading tips and tools that printed books do not. The typical e-reader allows its user to adjust letter size, letterform and line spacing. It also allows highlighting and electronic bookmarking.
Furthermore, it grants users the ability to get an overview of a book and then jump to a specific location based on that overview. While these are all nice features, perhaps the most helpful of all is the ability to get dictionary definitions at the touch of a finger. On even the most basic e-reader, users can find instant definitions without having to hunt through a physical dictionary.
It can be seen that e-readers are superior to printed books. They save space, are environmentally friendly and provide helpful reading tips and tools that printed books do not. So what good are printed books? Well, they certainly make nice decorations.
1. As used in paragraph 1, it can be inferred that “has-beens, old-timers, antiques, fossils” are all words that describe something ____________.| A．outdated | B．typical | C．meaningful | D．useless |
| A．superior and dramatic | B．dense and environmental |
| C．awkward and heavy | D．significant and resistant |
① line spacing customization
② the ability to quickly jump to the end of a book
③ access to a printed dictionary at the touch of a finger
| A．①and ②only | B．①and ③only | C．②and ③only | D．①, ② and ③ |
| A．“If you have some spare cash(the going rate is about $89)and are looking to enhance your reading experience, then I highly suggest you consider purchasing an e-reader.” |
| B．“E-readers are replacing the books of old, and I welcome them with open arms (as you should).” |
| C．“An e-reader is a device that allows you to read e-books. An e-book is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices.” |
| D．“E-readers are superior to printed books because they save space, are environmentally friendly, and provide helpful reading tips and tools that printed books do not.” |
【推荐1】Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America, owned by PepsiCo. and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumers-especially young people-see as part of a modern, innovative world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo. The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives.” said Steve Reinemund, PepsiCo’s chief executive.
1. It is the belief of Frito-Lay’s head of global marking that ________.| A．potato chips can hardly be used as a weapon to dominate the world market |
| B．their company must find new ways to promote domestic sales |
| C．the light golden color enhances the charm of their company’s potato chips |
| D．people the world over enjoy eating their company’s potato chips |
| A．consumers worldwide today are attracted by global brands |
| B．local brands cannot compete successfully with American brands |
| C．products suiting Chinese consumers’ needs bring more profits |
| D．products identified as American will have promising market value |
| A．To suit changing tastes of young consumers. |
| B．To promote the company’s strategy of globalization. |
| C．To change the company’s long-held marketing image. |
| D．To compete with other American chip producers. |
| A．won’t affect the eating habits of the local people |
| B．will lead to economic imperialism |
| C．will be in the interest of the local people |
| D．won’t spoil the taste of their chips |
【推荐2】Adolescence is a crucial period of human life that is characterized by the physiological evolution of somatic characteristics associated with psychological and behavioural modifications. In this period of life, the subject experiences a process of growth, the development of his own personality, and the discovery of himself.
But how do parents feel about their kids’ independence showing-out?
They are often upset when their children praise the homes of their friends and regard it as a slur on their own cooking, or cleaning, or furniture, and often are foolish enough to let the adolescents see that they are annoyed. They may even accuse them of disloyalty, or make some spiteful remark about the friends, parents. Such a loss of dignity and descent into childish behaviour on the part of the adults deeply shocks the adolescents, and makes them resolve that in future they will not talk to their parents about the places or people they visit. Before very long the parents will be complaining that the child is so secretive and never tells them anything, but they seldom realize that they have brought this on themselves.
Disillusionment (幻灭感) with the parents, however good and adequate they may be both as parents and as individuals, is to some degree inevitable. Most children have such a high ideal of their parents, unless the parents themselves have been unsatisfactory, that it can hardly hope to stand up to a realistic evaluation. Parents would be greatly surprised and deeply touched if they realized how much belief their children usually have in their character and infallibility (一贯正确), and how much this faith means to a child. If parents were prepared for this adolescent reaction, and realized that it was a sign that the child was growing up and developing valuable powers of observation and independent judgment, they would not be so hurt, and therefore would not drive the child into opposition by resenting and resisting it.
The adolescent, with his passion for sincerity, always respects a parent who admits that he is wrong, or ignorant, or even that he has been unfair or unjust. What the child cannot forgive is the parents’ refusal to admit these charges if the child knows them to be true.
Victorian parents believed that they kept their dignity by retreating behind an unreasoning authoritarian (专制的) attitude; in fact they did nothing of the kind, but children were then too cowed to let them know how they really felt. Today we tend to go to the other extreme, but on the whole this is a healthier attitude both for the child and the parent. It is always wiser and safer to face up to reality, however painful it may be at the moment.
1. What truly provoked the inevitable disillusionment according to Paragraph 4?| A．The contrast between parents’ realistic conditions and adolescents’ expectation |
| B．Resistance against their parents’ unreasoning demands or instructions |
| C．The doubted belief that parents tend to be wiser deciders than kids |
| D．The criteria of evaluating parents’ automatic behaviour |
| A．forming distant connections with parents |
| B．breaking their parents's caring hearts and underlying concerns |
| C．losing their own pursuits for ambitions and dreams |
| D．bringing themselves a abnormal psychological state |
| A．Inner Journey: How Emotional Connections Shatter |
| B．Suspending Adolescence: A Bridge Is Forming |
| C．Adolescent Break-through: Pursuits For excellence |
| D．Anxious Parents: A Helping Hand Need A Break |
【推荐3】British artist Amy Sharrocks collects nearly all kinds of water. In 2013 she set up the Museum of Water, a live piece of artwork that travels all over the world and invited people to donate water—from spit to melted snow—in a bottle and discuss what it means to them.
The program aims to understand why people treasure water and help prepare them for a drier future and climate，Ms. Sharrocks told an audience of climate experts, activists and museum curators(馆长). ''For example, we show them how to have three minute showers to better deal with water shortages，'' she said.
Amy is not alone as a matter of fact. As world leaders increasingly face up to the serious results of climate change，curators are planning a new wave of museums, which are devoted to what many consider a vital issue of the times. In 2015, a former lawyer Miranda Massie created the first United States museum which was entirely devoted to climate change in New York City. ''Climate change is affecting virtually every aspect of our lives，'' Ms. Massie said. ''But we can't fight the problem with topdown policies alone. We need the public to participate and museums are a way to open people's mind to what matters. ''
Bridget McKenzie, director of Flow Associates, wanted to raise awareness of the dilemma of the Pacific island nations, which are particularly vulnerable(易受伤害的) to rising sea level. So with her team she set up a ''ghost boat'' made of old fish nets at the University of Cambridge's Museum of Archaeology and Anthropology, and asked visitors what they would take with them if they were suddenly forced to leave their homes.
While museums can be a powerful way of communicating the effects of climate change, they should also practice what they spread and control their own emissions (排放物). ''Roughly half of cities' emissions come from energy use in buildings, '' said Elliot Goodger, a museums' association representative of the West Midlands in Britain，''museums have a duty to be energy efficient, for example, by using laser lighting for displays or improving their building materials. ''
1. Why did Amy Sharrocks set up the Museum of Water?| A．To help people get rid of water shortages. |
| B．To collect some special water worldwide. |
| C．To remind people to attach importance to water. |
| D．To warn people of the danger of a drier future. |
| A．Fighting climate change demands joint efforts. |
| B．More climate museums should be built in future. |
| C．Climate change is a matter of concern to the public. |
| D．Policy responses to climate change need improving. |
| A．What is valuable to people. |
| B．What causes sea level to rise. |
| C．Rising sea level puts people's homes at risk. |
| D．The Earth's climate change endangers fishing. |
| A．Take the initiative. |
| B．Lead by example. |
| C．Change their traditional functions. |
| D．Add climate topics to their programs. |
