Making decisions when shopping is often a tough call. Even if you're satisfied with the first dress you try on, would you go on looking for alternatives, comparing styles and prices ,until dropped dead?
Psychology researchers have studied how people make decisions and concluded there are two basic styles. " Maximizers" like to take their time and weigh a wide range of choices, sometimes every possible one —before choosing." Satisficers" would rather be fast than thorough
"The maximizers is kicking himself because he can't examine every choice and at some point had to just pick something, " they say." Maximizers make best decisions and end up feeling bad about hem.
Satisficers also have high standards, but they are happier than maximizers. Maximizers tend to be more depressed and to report a lower satisfaction with life, his research found.
Faced with so many choices in our lives, we need to learn how not to waste time and energy on our decision- making.
Once you've arrived at a decision,stick with it.
| A．Firstly, decrease your range of choices. |
| B．Maximizers are people who want the best. |
| C．Just accept no decision is ever completely perfect. |
| D．Comparing is often a must when you make a decision. |
| E．Satisficers make good decisions and end up feeling good. |
| F．The other is to make decisions more accurately at the beginning. |
| G．Their starting salaries were 20 percent higher but they felt worse about their jobs. |
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【推荐1】Do you like shopping? Or does the thought of wandering round the shops fill you with terror? For some of us, shopping is an enjoyable way of spending our spare time and our money. For me, it’s something I would rather avoid. Thank goodness for the Internet! It’s more convenient to buy CDs, electrical items, even food, from the comfort of your sofa. But that’s not the only reason: price is an important factor. We can buy goods and services cheaper online. But sometimes the problem is knowing what to buy. This has led to a type of shopping called “showrooming”.
Showrooming is something I’ve done. I will go to a shop to see, touch and try out products but then go home and buy them online at a knock-down price. I’m not alone in doing this. Research by a company called Foolproof, found 24% of people showroomed while Christmas shopping in 2013.
Amy Cashman, head of Technology at TNS UK, says the reasons for this new shopping habit are that “people are lacking time, lacking money and they want security about the products they are buying”. She explains that consumers are not only shopping online at home but they are using the Internet in store or on their smartphones to shop around.
But does this mean technology will kill shops? Certainly shops will change. They will have to offer more competitive prices or encourage people to buy more by giving in-store discounts or free gifts.
We mustn’t forget that buying in a shop means you can get expert advice from the sales assistant and you can get good aftercare. It’s good to speak to a real human rather than look at a faceless computer screen but at least by showrooming, you get the best of both worlds!
1. The two questions in Paragraph l are raised to ________.| A．introduce the topic |
| B．give two examples |
| C．compare different opinions |
| D．get answers from readers |
| A．Trying in shops and buying online. |
| B．Showing products in a room. |
| C．Buying something in a store. |
| D．Shopping on the Internet. |
| A．The lack of time. |
| B．The comfort of the sofa. |
| C．The shortness of money. |
| D．The security of the product. |
| A．critical | B．neutral |
| C．supportive | D．casual |
【推荐2】Small Business Saturday is a great way for shoppers to support small businesses in their communities. Falling right in the middle of one of the busiest shopping events of the year, it also gives small business owners a chance to improve their sales. Here are some recommendations.
The Pasta Shoppe
Recommended by CT’s resident foodie, illustrations Editor Rachel Kamata, The Pasta Shoppe sells fresh handmade pasta and sauces, making a great gift for any pasta lovers in your life.
Central Rock Gym
Looking for an experience gift or a material object? Buy a gift card from Central Rock Gym for a day pass with all climbing gear (装备) included. It is a lot of fun learning how to rock climb. It can also be an option for any fitness class at a local gym or specialty fitness center.
The Lucky Flea Market
This year, they are hosting their first indoor market throughout the colder months at Radio Social every Sunday. Many of the vendors (摊贩) sell second-hand women clothing and there are also jewelry makers, sticker shops and specialty foods.
Buffalo Bleached
The store features local vendors, most of whom are women. Despite the name, the store also sells a selection of women’s clothing and other giftable items, such as candles, glasses and necklaces.
1. What is the main reason to shop on Small Business Saturday?| A．To pick up something unique. | B．To avoid large crowds of people. |
| C．To join in the busy shopping event. | D．To support small and local businesses. |
| A．The Pasta Shoppe. | B．Central Rock Gym. |
| C．The Lucky Flea Market. | D．Buffalo Bleached. |
| A．They last all year round. | B．They feature cheap goods. |
| C．They are always indoors. | D．They sell women clothing. |
【推荐3】Everybody knows that Coca Cola is red and Starbucks is green. Most of us can name companies and their own brand colors. What we may not know about is the science behind these companies' choices of these colors. Color psychology is the study of how colors affect people's feelings, actions, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to encourage us to buy. In fact studies have shown that around 90 percent of people spend money depending on color and appearance. Because of this, companies use colors to influence how we feel about their products. For example, it’s no accident that many tech products use white; it's simple and clean. At the same time, cosmetics companies prefer colors like purple, black, or pink that mean love, comfort, and romance.
Companies often choose active colors that make you buy right now. Red, for example, is a high-energy, exciting color that moves people to take action. Yellow is the color of summer, and it’s bright and remarkable. In fact, most big companies have something to do with certain specific colors. Studies show that customers prefer brands that they know. Then those with a proper color plan, such as LEGO or Facebook are likely to perform more strongly on the market. Research has also shown that men and women like different colors. Men prefer blue, green, and black while women prefer like purple and pink.
1. What products are usually made white?| A．Food and drinks. | B．Clothes for women. |
| C．Computer and earphones. | D．Starbucks |
| A．They pay attention to the color plan. | B．They may be popular on the market. |
| C．They may be bright and remarkable. | D．They decide to choose red and yellow for the plan. |
| A．A coat in pink. | B．A pair of shoes in green. |
| C．A handbag in black. | D．A T-shirt in yellow |
| A．Few companies use color psychology. |
| B．Colors influence our shopping habits. |
| C．We should buy something according to it's color. |
| D．colors don’t affect people's feelings, actions, and decision-making. |
