Since App Store was set up, it has been selling consumers one simple thing choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.
Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon(优惠券) for one thing: There’s so much choice; it might be easier to give up than to choose.
It isn’t consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.
So what is the way forward? It may well be to turn less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.
Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar-carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.
Up to now, too much choice in digital media has only one solution: the algorithm（运算法则）． But we＇ ve seen the trouble with algorithms on You Tube They feed you only what you’ve already said you like, not things you may not know you re into. Worse, they have a tendency to serve up disturbing content he way forward cant simply be more or better algorithms.
Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.
As we move further into the digital revolution, what people ask for is clear: Less.
1. What will too much choice of content on the market result in?| A．The shutdown of companies | B．The anxiety of consumers |
| C．The poor quality of products | D．The slowdown of economy |
| A．Content companies should withdraw their offerings online |
| B．Content companies should post their offerings on App Store |
| C．Content companies adopt different methods to narrow the consumers focus |
| D．Content companies open their own streaming services on You Tube |
| A．They make a better choice for them | B．They help to remove disturbing content |
| C．They change their interest in digital media | D．They fail to offer what they possibly like |
| A．Approving. | B．Skeptical |
| C．Opposing. | D．Neutral |
相似题推荐
【推荐1】Cheap “blind box” plane tickets become a popular choice for travel.
A promotion offering $15 plane tickets is being advertised by an online travel platform. While such a low price sounds amazing, there is just one rule.
“Plane ticket blind box” is now a hot topic on online platforms. Fan, a marketing expert, said, “I believe young people are a big target group for this promotion, because they not only enjoy the thrill of the unknown but also like to show off their lives through these types of commercial activities.
“If it wants to be a profitable activity, the release of the tickets must be planned ahead and is not as random as it seems.
| A．It will not have popular airlines. |
| B．It doesn’t matter whether they finally go or not. |
| C．The promotion has become a hot topic on social media. |
| D．The upcoming holiday is expected to be a major travel period. |
| E．But once they “lock in” their tickets, there’s no money going back. |
| F．Many netizens share the screenshots (屏幕截图) of the tickets they have drawn. |
| G．The purchaser is not told where the flight is heading or when it takes off. |
【推荐2】Widespread descriptions of animals in pop culture could actually be hurting the animals’ survival chances in the wild, new research suggests.
Researchers of the University of Paris-Sud was interested in the idea of “charisma” (魅力) in animals. They wanted to know: What species do people consider charismatic? And what are the influences of being charismatic on populations in the wild?
In a research published this month, they listed the top 20 charismatic species, most of which are large mammals living on land. Coming in first place were tigers, followed by lions, elephants, giraffes, panthers, pandas, cheetahs, polar bears, wolves, and gorillas. However, at least half of the interviewees didn’t have the awareness that five of the top ten most charismatic species are in danger. How absurd (荒谬的) that we haven't been able to protect the species we care about the most.
The study has also found that we are flooded with images of these creatures, even as their populations have fallen in the wild. The study suggests that too many images might be creating a “virtual population” of the animals in peoples’ minds, making them believe there are far more individuals in the wild than is exact.
The study authors suggest that companies who benefit from the use of these images should set aside a small percentage of their profits to protection efforts and informational campaigns. “That would be not only something fair, but that would be something that could bring a win-win situation for them,” Franck Courchamp, chief researcher of the team, says. “It could bring them positive public relation, for example. Besides, if a company’s mascot dies out, that could hurt them from a marketing perspective.” Some companies do take this to heart, he says, mentioning protection efforts by Jaguar and Lacoste. But not enough companies are “truly concerned about the protection of the species that they work on,” he adds.
1. It can be inferred that the widespread images of animals in pop culture ________.| A．leads people to forget the less charismatic animals |
| B．brings a win-win situation for both animals and companies |
| C．raises people’s awareness of wildlife protection. |
| D．makes a false impression of the animals’ real situation |
| A．It is high time that people should protect the endangered species. |
| B．It is natural to regard the large mammals as charismatic. |
| C．It is strange that people's thoughts aren't in line with their behaviors. |
| D．It is terrible that the species are dying out at an alarming speed. |
| A．giving examples | B．taking quotes | C．making comparisons | D．using numbers |
| A．Annoyed. | B．Supportive. | C．Dissatisfied. | D．Positive. |
【推荐3】Influenced by their families and society, many youths are infatuated with expensive famous brands. But not every youth is as rich as a millionaire and people are getting worried about this.
According to a recent survey, one out of five pupils wears clothes of well-known brands, including a belt worth 560 Yuan, more than an ordinary worker’s salary. Among the 100 middle school students surveyed, as many as 70 own famous-brand clothes, 60 have famous-brand watches and 45 possess famous-brand bicycles. Two of them even wear over 1500 Yuan worth of suits.
Most young people who come from ordinary families will try to steal money to have better food and clothing if their parents don’t satisfy their needs. A boy named Chen even killed another boy simply for 500 Yuan and was sentenced to nine years’ imprisonment.
People wonder how these teenagers can be independent in the future, while parents are calling for help from schools, governments and the society.
1. Which of the following is not true according to the passage?| A．More than 50 percent of the students surveyed possess things of famous brands. |
| B．An ordinary worker owns less than 560 Yuan each month. |
| C．Suits may cost as much as 1500 Yuan. |
| D．Young people now are as rich as millionaires. |
| A．steal money for better food and clothing |
| B．kill another boy for 500 Yuan |
| C．stay in prison for nine years |
| D．ask his parents to satisfy his needs |
| A．The governments | B．The schools |
| C．The society | D．All the above |
| A．Youths Run After Famous Brands. |
| B．Youths Should Own More Money |
| C．Youths As Rich As Millionaires |
| D．Youths Must Be Taken Good Care of |
