【推荐1】What is the first thing you notice when you walk into a shop? The products displayed at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sale. That is mainly because shopping is a very different experience to what it used to be.

Now the rise of electronic commerce (e-commerce)has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar shops(实体店)can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now, a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

【推荐2】Buying gifts for friends and family can be one of the most difficult parts of the holiday season. But don’t worry! We can help! Here are some gift ideas to suit all pockets.

E-Skateboard

For a friend who used to skateboard as a teen but has got a bit out-of-shape over the years, how about an electric skateboard? Control your speed with the remote control (遥控) and let the wind blow through your hair as you race down the street. Though it is not cheap, it might be worth trying.

Pillow (枕头) Speaker

With the speaker, you can fall asleep to the sound of waves, your favorite broadcast, or a relaxing song. With earphones, the cable (耳机线) can be uncomfortable to sleep on. But this little flat speaker is placed under the pillow, and the sound can only be heard by the person resting on the pillow.

Key Finder

This is the perfect gift for people who’re always looking for their keys. Attach the key finder to your key chain, and by using your phone you can make the key finder ring to let you know where it is. It can also warn you if your keys are too far away from you. If you drop your keys, the key finder app keeps track of the last place of your keys and displays the location on the map.

TV Back Light

Leaving the lights on when watching a movie is too bright, but if you switch them off, it tires your eyes. This LED strip solves that problem and makes your movie experience even more enjoyable. You can change the color of the lights to suit your mood using a remote control. And it’s under ten dollars. So if you’ re saving money, this might be something to consider.

【推荐3】A group of cultural calendars, with creative designs, informative content and delicate printing, were hot sellers last year and now posting photos of the calendars has become a new fad on social networks. Many people posted photos of their cultural calendars with their comments to arouse memories of traditional knowledge. Though the cultural calendars are a return to traditions, designers are racking their brains to make the calendars appear more attractive.