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题型:阅读理解-单选 难度:0.4 引用次数:170 题号:15179145

You need some bread and milk. But half an hour later, you leave the supermarket with a trolley (手推车) full of food.

What games do supermarkets play to make us spend so much money?

The tricks (把戏) usually start before you walk in. Outside the supermarket, anybody who walks past can smell warm, fresh bread. That makes us hungry and ready to buy lots of food, not just bread.

Now you’re inside and, of course, a small basket (篮子) would be fine, but all they have are trolleys. And of course the problem with a trolley is that it looks sad and lonely with just one or two products (产品) inside. So we may put other things. In fact, supermarket trolleys are actually getting bigger so that we buy more.

Of course, many people shop in supermarkets because they think everything is cheaper than in other shops. So supermarkets offer very cheap prices on some things but then have higher prices for other products. One new trick is to put red stickers (贴纸) on products. Customers(顾客) usually think red stickers means lower prices so the red stickers is easy to be noticed, even the price is not off! Interestingly, this trick seems to work more with men than with women.

There is a story behind the position (位置) of everything in the supermarket. For example, customers often only go to buy milk. So they put it right at the back and you need to go past hundreds of shelves (架子) full of other products. The position of products on each shelf is also important. For example, the products that children might like are on lower shelves so that kids can see and even reach them.

Except (除了) what you see and smell in a supermarket, what about the music you listen to? In most supermarkets they have soft, slow music. It’s so relaxing that you slow down and spend more time in the store.

So, next time you go into a supermarket, remember these tricks and see if you can come out with just the things you want.

1. Smell from the bread in the supermarket can make you ________.
A.buy less bread than you needB.hungry and want to buy more
C.want to leave the supermarketD.happy and go to the bread store
2. Why don’t the supermarkets provide any baskets?
A.Because it is very easy for people to carry baskets when shopping.
B.Because the supermarkets want us to use trolleys to buy more.
C.Because only a few people like to go shopping with baskets.
D.Because trolleys can only carry one or two products inside.
3. Many supermarkets put red stickers on products to ________.
A.make them look much more beautifulB.make people think the stickers are for men
C.make them different from cheaper onesD.make people think they could save money
4. According to Paragraph 6, where could you find the model cars for children?
A.On the back shelves.B.On the front shelves.
C.On the lower shelves.D.On the higher shelves.
5. According to the passage, which of the following is TRUE?
A.The games supermarkets play usually start after you walk in.
B.All the things are much cheaper in supermarkets than in other shops.
C.It may be hard for people to just buy things they need in supermarkets.
D.Women like to buy things with red stickers more than men.
【知识点】 商品 说明文

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文章大意:本文是一篇说明文,主要介绍了一款用可乐调味的瓶装红酒——Rouge Sucette。

【推荐1】A French has just launched a bottled red wine flavored with cola.

Bordeaux-based winemaker Haussmann has already had success with grapefruit and passionfruit-flavored red wine and white wine. Their newest wine, Rouge Sucette, which translates to Red Lollipop, is made from 75 percent grapes and 25 percent water, with added sugar and cola flavoring. It is meant to be served chilled.

Why the break with tradition?

Wine sales in France is down. In 1980, more than half of adults bought wine almost daily, but the number has dropped to just 17 percent today. And so according to Pauline, company spokeswoman for Haussmann, wine makers need to attract younger drinkers and women.

“The cola flavor is to answer to a new kind of need and a market demand,” she tells us, “Tastes develop in time and we have to adapt.”

French restaurant expert Fred gives several factors behind the downward trend in wine drinking among the French: the financial crisis, which brought with it the death of the long lunch hour; reduced legal limits for driving under the influence of alcohol; and a general move towards healthier living.

Cola wine may seem out of step with French ways, but that’s because a lot of people have the wrong idea about what those ways really are.

Pauline says. “We’re changing with the times. We have a strong foundation of food and wine.” Of the different aromas that Haussamann tested, “cola was the best mix,” she says. “That made many people interested, and they were curious to taste it.”

The thirst for sweeter drinks isn’t limited to France. “Think about it,” says Fred, “You have all sorts of champagne cocktails. So what’s the difference between those and red wine and Coca-Cola? It’s about marketing.” Pauline insists Rouge Sucette isn’t just wine mixed with cola, anyway. It contains only the essence of cola, making it perhaps a bit more refined, though with a very similar flavor.

So how does a Frenchman like Fred think about it?

“It’s refreshing and kind of fun,” he says. “I don’t think I would buy it, but if I was going to drink it, I would make it myself, because I would feel a bit better about it.”

1. “Rouge Sucette” is also named as “_________”.
A.passionfruit-flavored red wineB.white wine
C.Red LollipopD.chilled wine
2. The newest wine produced by Haussmann is made from __________.
A.sugar and colaB.passion fruit and grape fruit
C.cola and passion fruitD.grapes and water
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A.half of adults bought wine
B.17 percent of customers are young drinkers
C.they need to attract younger people
D.the cola flavor can’t be accepted any longer
4. According to the passage, _________ is one of the reasons that led to the disappearance of the long lunch hour.
A.the downward sales in wineB.the taste development
C.the influence of alcoholD.the financial crisis
5. In Pauline’s opinion, Rough Sucette __________.
A.is out of step with French waysB.is one of the champagne cocktails
C.isn’t just wine mixed with colaD.isn’t different from other wines
6. The underlined words from Fred probably indicated(表明) that _________.
A.the new kind of wine won’t be popular
B.the new kind of wine won’t help wine makers pass the financial crisis
C.the cola flavor is no longer popular
D.the cola flavored wine is harmful to health
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