You need some bread and milk. But half an hour later, you leave the supermarket with a trolley (手推车) full of food.
What games do supermarkets play to make us spend so much money?
The tricks (把戏) usually start before you walk in. Outside the supermarket, anybody who walks past can smell warm, fresh bread. That makes us hungry and ready to buy lots of food, not just bread.
Now you’re inside and, of course, a small basket (篮子) would be fine, but all they have are trolleys. And of course the problem with a trolley is that it looks sad and lonely with just one or two products (产品) inside. So we may put other things. In fact, supermarket trolleys are actually getting bigger so that we buy more.
Of course, many people shop in supermarkets because they think everything is cheaper than in other shops. So supermarkets offer very cheap prices on some things but then have higher prices for other products. One new trick is to put red stickers (贴纸) on products. Customers(顾客) usually think red stickers means lower prices so the red stickers is easy to be noticed, even the price is not off! Interestingly, this trick seems to work more with men than with women.
There is a story behind the position (位置) of everything in the supermarket. For example, customers often only go to buy milk. So they put it right at the back and you need to go past hundreds of shelves (架子) full of other products. The position of products on each shelf is also important. For example, the products that children might like are on lower shelves so that kids can see and even reach them.
Except (除了) what you see and smell in a supermarket, what about the music you listen to? In most supermarkets they have soft, slow music. It’s so relaxing that you slow down and spend more time in the store.
So, next time you go into a supermarket, remember these tricks and see if you can come out with just the things you want.
1. Smell from the bread in the supermarket can make you ________.A.buy less bread than you need | B.hungry and want to buy more |
C.want to leave the supermarket | D.happy and go to the bread store |
A.Because it is very easy for people to carry baskets when shopping. |
B.Because the supermarkets want us to use trolleys to buy more. |
C.Because only a few people like to go shopping with baskets. |
D.Because trolleys can only carry one or two products inside. |
A.make them look much more beautiful | B.make people think the stickers are for men |
C.make them different from cheaper ones | D.make people think they could save money |
A.On the back shelves. | B.On the front shelves. |
C.On the lower shelves. | D.On the higher shelves. |
A.The games supermarkets play usually start after you walk in. |
B.All the things are much cheaper in supermarkets than in other shops. |
C.It may be hard for people to just buy things they need in supermarkets. |
D.Women like to buy things with red stickers more than men. |
相似题推荐
【推荐1】A French has just launched a bottled red wine flavored with cola.
Bordeaux-based winemaker Haussmann has already had success with grapefruit and passionfruit-flavored red wine and white wine. Their newest wine, Rouge Sucette, which translates to Red Lollipop, is made from 75 percent grapes and 25 percent water, with added sugar and cola flavoring. It is meant to be served chilled.
Why the break with tradition?
Wine sales in France is down. In 1980, more than half of adults bought wine almost daily, but the number has dropped to just 17 percent today. And so according to Pauline, company spokeswoman for Haussmann, wine makers need to attract younger drinkers and women.
“The cola flavor is to answer to a new kind of need and a market demand,” she tells us, “Tastes develop in time and we have to adapt.”
French restaurant expert Fred gives several factors behind the downward trend in wine drinking among the French: the financial crisis, which brought with it the death of the long lunch hour; reduced legal limits for driving under the influence of alcohol; and a general move towards healthier living.
Cola wine may seem out of step with French ways, but that’s because a lot of people have the wrong idea about what those ways really are.
Pauline says. “We’re changing with the times. We have a strong foundation of food and wine.” Of the different aromas that Haussamann tested, “cola was the best mix,” she says. “That made many people interested, and they were curious to taste it.”
The thirst for sweeter drinks isn’t limited to France. “Think about it,” says Fred, “You have all sorts of champagne cocktails. So what’s the difference between those and red wine and Coca-Cola? It’s about marketing.” Pauline insists Rouge Sucette isn’t just wine mixed with cola, anyway. It contains only the essence of cola, making it perhaps a bit more refined, though with a very similar flavor.
So how does a Frenchman like Fred think about it?
“It’s refreshing and kind of fun,” he says. “I don’t think I would buy it, but if I was going to drink it, I would make it myself, because I would feel a bit better about it.”
1. “Rouge Sucette” is also named as “_________”.A.passionfruit-flavored red wine | B.white wine |
C.Red Lollipop | D.chilled wine |
A.sugar and cola | B.passion fruit and grape fruit |
C.cola and passion fruit | D.grapes and water |
A.half of adults bought wine |
B.17 percent of customers are young drinkers |
C.they need to attract younger people |
D.the cola flavor can’t be accepted any longer |
A.the downward sales in wine | B.the taste development |
C.the influence of alcohol | D.the financial crisis |
A.is out of step with French ways | B.is one of the champagne cocktails |
C.isn’t just wine mixed with cola | D.isn’t different from other wines |
A.the new kind of wine won’t be popular |
B.the new kind of wine won’t help wine makers pass the financial crisis |
C.the cola flavor is no longer popular |
D.the cola flavored wine is harmful to health |
A. Heart Flower Shop There are many kinds of fresh flowers in our shop, and you can buy some for your friends as a birthday gift. |
B. Wholesale Food Market There are many kinds of food and drinks in our market, and the prices of them are very low. Welcome! |
C. Elim Christian Bookstore Elim Christian Bookstore is the biggest store in our city. There are almost all kinds of books in it. |
D. Confiserie Bachmann There are chocolate cakes, fruit cakes and so on. They are all very delicious. |
E. Best Fast Food There are fried chicken, French fries, hamburgers and porridge. You can enjoy them if you come here. |
F. Calle Chic Clothing Store It’s a clothing store for girls. There are all kinds of beautiful clothes. |
Happy birthday! You are now the proud owner of an iPhone. You are a good and responsible 14yearold boy and you can have this gift. But with the acceptance of this gift come some rules. Please read through the following list of rules. I hope that you understand it is my job to help you become a wellbehaved, healthy young man. If you fail to follow the rules, we will stop you from using it.
①If it rings, answer it. It is a phone. Say hello, and use your manners(礼貌). Do answer the phone if the screen reads “Mom” or “Dad”.
②It does not go to school with you. Have a conversation with your friends in person. That’s an important life skill. But field trips and afterschool activities will need special consideration(深思).
③If it falls into the toilet, drops on the ground or disappears into thin air, you should pay for the repair costs or a new one. Accidents will happen, so you should be prepared.
④Turn it off, silence it or put it away in public, especially in a cinema. You are not a rude person, so do not allow your new toy to change that.
⑤Leave your phone at home sometimes. It is not alive, nor is it an extension(延伸) of your body. Learn to live without it. Be bigger and more powerful than FOMO—fear of missing out.
⑥________. See the world happening around you. Look out of a window. Listen to the birds. Take a walk.
If you mess up, I will take away your phone. We will sit down and talk about it. We will start over again. You and I, we are always learning. I am always in your team.
Mom
1. What’s the mother’s purpose of writing this letter?
A.To teach Jason how to use iPhone. |
B.To show Jason how much his parents love him. |
C.To remind Jason to be polite in public. |
D.To make a deal with Jason on how to use his iPhone. |
A.Keep your eyes up. |
B.Take care of it. |
C.Read more books. |
D.Do eye exercises. |
A.Jason may feel excited if the screen reads “Mom” or “Dad”. |
B.Jason may feel nervous if he doesn’t take the phone with him. |
C.Jason may feel angry if he is asked to turn the phone off in public. |
D.Jason may feel relaxed if he communicates with his friends on the phone. |
a. Do not answer calls from strangers.
b. Keep the phone silent at the cinema.
c. Pay close attention to his phone at school.
d. Don’t take the phone with him all the time.
A.a, c | B.c, d |
C.b, d | D.b, c |
I imagined being signed by some famous model companies. For .months, any boredom or disappointment that I faced disappeared because I knew I would soon have the chance to be a real model. I thought I would appear in the covers of famous magazines!
Of course, I wasn't signed, but what hurt the most was being told that if I grew to 5'9' (about 1.75 meters) I could be a success. I sprayed for a growth spurt(冲刺) because I could not imagine giving up my dream. I met with a local modeling agency and the agent required $500 for classes, $500 for a photo shoot(拍摄), and $300 for other fees. My parents only agreed after hours and hours of my begging.
The agency sent me out on a few auditions but with every day I did not receive a call, I grew more disappointed. The final chance came in July after I had decided to focus on commercial modeling. There was an open call(公开挑it) in New York City. We spent hours driving and spent another few hours waiting, only to be told that I was too short, I could hardly stand it.
Years later, I realize that the trip to New York was good as it made me notice I didn't actually love modeling, just the idea of it.1 wanted to be special and I naively(天真地)decided to reach an impossible goal. The experience has made me stronger and that will help me in the future.
1. The author wanted to be a model, because_______.
A.she won a national contest |
B.she wanted to be famous and rich |
C.she was urged by some modeling agencies |
D.she had full potential to be a successful model |
A.encouraging | B.doubtful | C.worried | D.excited |
A.her parents were strongly against it |
B.she realized that it was impossible for her. |
C.even a local modeling agency turned her down |
D.she realized that she didn't actually love the idea of modeling |
A.where there is a will there is a way |
B.being a model is not so easy |
C.we should have our own judgment and should not just follow others |
D.we might set unpractical goals but the experiences can help us grow. |
Not all ambitions are about success at work, however. Some people just want to be good people, have a happy family or help others.
Ben’s ambition is to be a sports writer. He writes the sports reports for his class newspaper. He likes most sports, but swimming and football are his favorites.
Trudy’s ambition is to be a concert pianist. She is very serious about it and practices every day with her best friend Lily. It is very important to her.
Harry’s ambition changes every day! One day he wants to be an astronaut. The next day he wants to be a pop singer. Then he wants to drive a racing car. His mother would be happy if his ambition was to get up in time for school every day!
What is your ambition?
1. The Chinese meaning of the underlined word “ambition” is “_______”.
A.信心 | B.希望 | C.理想 | D.幻想 |
A.To pass the exams. | B.To win a competition. |
C.To make a lot of money. | D.To get a good job. |
A.A newspaper reporter. | B.A famous swimmer. |
C.A great football player. | D.A sports writer. |
A.Because she wants to be a concert pianist. |
B.Because she wants to help Lily. |
C.Because she wants to be a pop singer. |
D.Because her mom tells her to. |
【推荐3】If you sat on an anthill and little black ants started to climb all over you, would you stay there? Of course not!
Yet many birds actually look for anthills full of busy ants and deliberately sit on them! Scientists call this unusual behavior “anting”. Some scientists believe it helps birds stay healthy. Why? Because they know that when ants are in danger, they will give out a special kind of smelly thing called “formic acid (蚁酸)”. It kills the tiny insects that make birds uncomfortable.
Robins, crows and blue jays are just a few of the birds who take ant baths. A robin might rest on top of an anthill, trying all tricks to anger the ants. Then it will spread its wings and let the ants climb through its feather. This is called passive anting. A crow is sometimes more forceful. It may put an ant in its beak (喙) and use the insect like a comb (梳子), carefully rubbing it under its wings and through its feathers. After it has made all the juice out of the ant, the crow might eat the “comb”. This is called active anting.
A good time to watch birds anting is late in the summer when they are taking off old feathers and growing new ones. It’s possible that an ant bath makes a bird feel better about its itchy (痒的) skin. Formic acid helps you in the same way, if you happen to catch a skin rash (皮疹) or sunburn.
So the next time you see an anthill, just step back, stay quiet and see if you can see anting.
1. What does the underlined word “deliberately” mean?A.On purpose. | B.By accident. | C.As usual. | D.In fact. |
A.Ant baths help birds to have skin rashes while growing feathers. |
B.The formic acid produced by ants kills birds’ unpleasant insects. |
C.The angry ants climb all over birds’ feathers to make them itchy. |
D.Birds use ants as combs to make their feathers tidy and beautiful. |
A.Passive anting is more forceful than active anting. |
B.Anting is unusual behavior because many birds don’t like it. |
C.It’s possible for birds to do anting when they are changing feathers. |
D.You’re sure to see anting if you step back from an anthill and stay quiet. |