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题型:阅读理解-单选 难度:0.4 引用次数:138 题号:21485809

With a habit of drinking coffee on weekends while doing schoolwork, Wu Zibo, a 17-year-old student from Beijing No. 4 High School, wanted to order a cup of Moutai-flavored latte (茅台味拿铁). “I wonder how my father’s favorite Chinese liquor (白酒) would taste with my favorite coffee.” Wu said.

Moutai, known as the national liquor brand of China, made a coffee called “Jiangxiang Latte” with Luckin (瑞幸) Coffee. It is put into a bag with a Moutai picture and has less than 0.5 percent of 53 degrees Moutai in a cup. The two companies sold 5.42 million cups and earned 100 million yuan just on the first day after it came out, China Daily reported.

Independent food industry researcher Zhu Danpeng said the partnership was good for both brands. “Moutai and Luckin are the leading companies in the liquor and coffee field,” Zhu said. “On the one hand, Moutai becomes younger through making things together with Luckin. On the other hand, for Luckin, it has collected more older customers and become more popular.”

Many brands choose to have a partnership and make products together. However, wrong partnerships may have bad influence on the brands. For example, the coffee brand Manner and the brand Louis Vuitton (LV) asked customers to buy two books at the price of 580 yuan so that they can get a free cloth LV bag. People doubted whether the books and the bag were worth the price.

“The key to having a partnership is about how good the products are. The brands should not just care about getting the public excited.” Zhu Danpeng said.

1. The writer begins the passage by ________.
A.giving an exampleB.asking questionsC.showing an ideaD.comparing two brands
2. The underlined word “It” in paragraph 2 refers to “________”.
A.Moutai liquorB.Jiangxiang LatteC.the LV bagD.Manner coffee
3. Which idea may Zhu Danpeng most agree with?
A.Moutai shouldn’t have a partnership with Luckin.
B.Jiangxiang Latte sold well because it’s cheap.
C.The key to successful partnerships is good products.
D.More brands should work together to make products.
4. You may read the passage in a (an) ________.
A.noticeB.newspaperC.guide bookD.advertisement
【知识点】 新闻报道 饮料

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