With a habit of drinking coffee on weekends while doing schoolwork, Wu Zibo, a 17-year-old student from Beijing No. 4 High School, wanted to order a cup of Moutai-flavored latte (茅台味拿铁). “I wonder how my father’s favorite Chinese liquor (白酒) would taste with my favorite coffee.” Wu said.
Moutai, known as the national liquor brand of China, made a coffee called “Jiangxiang Latte” with Luckin (瑞幸) Coffee. It is put into a bag with a Moutai picture and has less than 0.5 percent of 53 degrees Moutai in a cup. The two companies sold 5.42 million cups and earned 100 million yuan just on the first day after it came out, China Daily reported.
Independent food industry researcher Zhu Danpeng said the partnership was good for both brands. “Moutai and Luckin are the leading companies in the liquor and coffee field,” Zhu said. “On the one hand, Moutai becomes younger through making things together with Luckin. On the other hand, for Luckin, it has collected more older customers and become more popular.”
Many brands choose to have a partnership and make products together. However, wrong partnerships may have bad influence on the brands. For example, the coffee brand Manner and the brand Louis Vuitton (LV) asked customers to buy two books at the price of 580 yuan so that they can get a free cloth LV bag. People doubted whether the books and the bag were worth the price.
“The key to having a partnership is about how good the products are. The brands should not just care about getting the public excited.” Zhu Danpeng said.
1. The writer begins the passage by ________.A.giving an example | B.asking questions | C.showing an idea | D.comparing two brands |
A.Moutai liquor | B.Jiangxiang Latte | C.the LV bag | D.Manner coffee |
A.Moutai shouldn’t have a partnership with Luckin. |
B.Jiangxiang Latte sold well because it’s cheap. |
C.The key to successful partnerships is good products. |
D.More brands should work together to make products. |
A.notice | B.newspaper | C.guide book | D.advertisement |
相似题推荐
【推荐1】Riding a bike on the street, you might hear some people speaking Chinese aloud. Turning to the right, you see a Sichuan- style restaurant. After walking into a store, you see that Huawei smartphones are on sale.
But you're not in China—you're in Manchester in Britain. In fact, you might see similar things in many other cities. You can see Chinese products(产品)in foreign countries.
People in Western countries enjoy Chinese food for a long time, To meet local people's tastes, Chinese restaurants have made some changes to the dishes. Some Chinese brands(品牌)are also becoming more popular. In many cities in Europe, stores sell TCL televisions, Haier fridges and Lenovo computers.
More than half of US-owned drones(无人机)are Chinese models. They'rе not only made in China, but also designed and developed in the country.
In the past, most Western people thought Chinese products were cheap and unreliable(不可靠的). But now, things have changed greatly. "Made in China" becomes cool.
1. How many Chinese brands are there in the text?A.Four. | B.Three. | C.One | D.Six. |
A.卖光 | B.促销 | C.展览 | D.生产 |
A.how Chinese people live in other countries | B.how new products change people's lives |
C.how Chinese people live in the world | D.how Chinese products are going in the world |
A.Chinese designed and developed less than half of American drones. |
B.You can only use bike in big cities in China. |
C.Chinese products are much cheaper in foreign countries. |
D.Chinese products becomes cool in foreign countries. |
Dear Reader,
Imagine an 11-year old girl whose days are often spent washing clothes, looking after a baby, working hard in the field.
Imagine a little girl who knows there will not be enough food for dinner, who can’t fill her stomach with water because it’s polluted, and who has watched life slip away from her father, little brother and sister because the family is too poor to see a doctor.
Is it hard to believe? For Maria Pastora, these are the real life.
Maria would gladly walk miles to school, but her mother, now alone, needs her badly at home. If Maria grows up without any schooling, what will be her future?
But for just 52 pennies a day, you can sponsor a child like Maria. Through “Save the Children”, you can help Maria’s mother get the tools and ways she needs to turn their poor food into a good dinner and the money she needs to buy clothes and school things for Maria.
To help Maria most, your money is put together with that of other sponsors, so hard-working people can help themselves. Build a school, a hospital…bring in clean water. This is what “Save the Children” has been about since 1932.
For you there are many rewards. Have the chance to write to or hear from your sponsored child. Receive photos or progress reports. Know you are reaching out to another person. Not with a handout(施舍物), but a “handup”. That’s how “Save the Children” works. But without you, it can’t work. Please take a moment now to fill in and post the form below to help a child like Maria and her village.
1. We can most probably read the letter in __________.
A.somebody’s diary | B.a newspaper |
C.a progress report | D.a storybook |
A.Maria is an 11-year-old girl. |
B.Maria’s family is very poor. |
C.Maria has to do a lot of hard work. |
D.Maria is hoping to get schooling. |
A.An organization to help poor children go to school. |
B.An office of the government to collect money. |
C.A program shown at theatres to help the poor. |
D.A group who works for children in poor places. |
A.回报 | B.资助 | C.感恩 | D.抢救 |
A.If Maria goes to school, you will be rewarded. |
B.What you give is more than what you take. |
C.Both Maria’s life and yours will change a lot. |
D.Marie and you can help each other at school. |
Humans have kept animals for thousands of years. Today, kids still like to go to the zoo. But do you think it’s right to keep animals in the zoo? Come and tell us how you think! | |
Mary | People do not have a right to catch and keep other animals—even if they are endangered (濒危的). Being an endangered animal doesn’t mean fewer rights. Besides, if people want to learn about animals, they can go to the nature or go online. |
Sophia | Animals sometimes run out of their enclosures (围栏), putting themselves as well as people in danger. People getting too close to animals can also lead to something terrible. For example, a 17-year-old gorilla (大猩猩) was killed in 2016 when a kid fell into his enclosure. What a pity! |
Jackie | Zoos help endangered animals a lot. In the nature, these animals might have trouble finding mates and having babies. So many zoos have breeding programs for endangered animals. Under the zoo keepers’ help, some endangered animals even go back to the nature again after learning how to catch food. |
Li Ming | In a good zoo, the animals are never bored and they have plenty of space. People take good care of them. Zoos are also a good place to visit for a whole family. By watching the animals together, the family become close together, and it also helps to teach kids how important it is to save the animals! |
13 15 9 10 10 16 17 |
A.catch | B.keep | C.study | D.kill |
A.sorry | B.interested | C.lucky | D.worried |
A.娱乐 | B.锻炼 | C.社交 | D.繁殖 |
A.Mary has the same idea as Jackie and Li Ming. |
B.Zoos help teach kids the importance of animals. |
C.All endangered animals will always stay in the zoo. |
D.No one feels sad about life of the animals in the zoo. |
A.School life | B.Animals | C.Health | D.Travel |
【推荐1】What do you like to drink every day? Do you like cola or other soft drinks(软饮料)? If so, you should be careful, because soft drinks are not healthy. As we know, one soft drink has about 40 g of sugar(糖). Too much sugar is bad for your teeth and eyes and makes you fat.
How about energy(能量) drinks? Sporty kids like them a lot. This kind of drink has caffeine(咖啡因) in it. It can give you more energy. But don’t drink too much. Once there is a student who wants to do well in his PE test. Hoping to have more energy, he drinks two bottles of “Red Bull”. As a result(结果), he can’t sleep for the whole night and feels sleepy the next day. Of course, he does badly in the PE test.
So what can you drink? Don’t worry, here are some cool and healthy drinks. Let’s take a look!
Water. It is the best and healthiest drink. Water has no sugar or calories(卡路里). It doesn’t give you bad teeth or make you fat. How much water should you drink every day? The US research group Mayo Clinic says about 8 glasses(杯)of water a day (200 ml water for each glass) is good for us.
Juice. If you don’t like fresh fruit and vegetables, you can drink 100% fruit juice. Just don’t drink too much — about 940 ml each day is fine. When you open a bottle of fresh juice, drink it in one sitting. Remember not to leave it to the next day, because it will go bad easily.
Milk. Milk helps you build a healthy body. Milk is rich in protein(富含蛋白质),vitamin D and calcium (钙). They are all good for children’s bones and teeth.
1. According to the passage, ________ is the best drink.A.water | B.cola | C.fruit juice | D.coffee |
A.makes a comparison (比较) | B.draws pictures |
C.gives an example(例子) | D.uses numbers |
A.too much sugar in energy drinks is bad for your teeth |
B.milk is rich in protein, vitamin D and caffeine |
C.it’s best to drink 100% fruit juice in one sitting |
D.drinking 500 ml of juice each day can help people stay healthy |
A.Water or Cola | B.What to Drink |
C.Different Drinks | D.Energy Drinks |
【推荐2】Different countries have their own traditional foods and drinks. There are some kinds of drinks that are more and more popular. Tea is one of them. Tea is tasty and good for you. But what is tea? And why is it so popular?
All tea comes from tea leaves but tea is not always the same. There are many kinds of tea. You can drink black tea, green tea, white tea or fruit tea. Each kind of tea has a different taste and a different color.
The history of tea begins in Asia (亚洲) . In China, Korea and Japan, tea is still very important today. In Japan, it can take many hours to prepare and drink tea with your guests. In Malaysia, a popular drink at breakfast is teh tarik. It means “Pulled Tea” in English. Malaysians say it is good for you and tastes good with canai bread.
Travelers in Kuala Lumpur like watching the tea sellers make “pulled tea”. The tea sellers pour hot water on black tea. After five minutes, they add sugar and milk. Then they “pull” the tea—they pour the tea from one cup to another many times.
In many countries, you must have a special kettle (水壶) to make tea. People in different countries also like to add different things to their tea. For example, Russians use a special kettle called a samovar (茶炊). They like drinking tea with lemon (柠檬) . Sometimes, they also drink tea with some sugar or jam (果酱) .
In Turkey, tea comes in a Caydanlik. A Caydanlik has two kettles: one for the water and the other for the tea. Drink Turkish tea with some sugar please!
The Englishmen usually eat biscuits (饼干) with their tea. In Japan, they like …
1. Tea, a drink with a long history, first appeared in ________.A.Europe | B.America | C.Asia | D.Africa |
A. | B. | C. | D. |
A.Paragraph 2 | B.Paragraph 3 | C.Paragraph 4 | D.Paragraph 5 |
A.let the readers finish the article | B.show his uncertainty of the subject |
C.show his special taste in Japanese tea | D.attract (吸引) readers’ interest in further (进一步) reading |
A.The history of tea. | B.Different tea kettles. |
C.The most popular drink. | D.The world in a teacup. |
【推荐3】Tea has a long history of more than two thousand years. Its hometown is certainly China.
At first tea was regarded as a kind of good thing that could make people awake so that they could study comfortably. Many knowledgeable(知识渊博的) people thought it was helpful for their study, because their minds could keep awake after drinking too much tea. During Tang Dynasty(唐朝), tea was sent to European countries first through the Silk Road. It was tea that made Chinese culture spread over in the Western countries. The first book about tea was Cha Jing by Lu Yu in Tang Dynasty. In the book, he described the tea culture.
However, the tea culture changed into a kind of new form. Many people could find something bad in it in Song Dynasty. Many people spent much time on it instead of thinking about the safety(安全) of their country. Between the end of Yuan Dynasty and the beginning of Qing Dynasty, many people paid more attention to tea. People regarded it as the symbol of the spirit.
Nowadays, tea has become the gentlest and the most comfortable drink in France. It has also become a helpful drink that is good for people’s skin and health in England. Lots of Chinese look on tea as one of the most popular presents that they give others during important festivals.
根据短文内容,选择最佳答案。
1. What did many knowledgeable people think of tea when it was invented at first?
A.Useless. | B.Meaningless. | C.Helpful. |
A.In Tang Dynasty. | B.In Yuan Dynasty. | C.In Song Dynasty. |
A.a kind of drink | B.the symbol of the spirit | C.a kind of culture |
A.Lu Yu was born in Song Dynasty. |
B.Tea was invented in England. |
C.Englishmen think of tea as a kind of healthy drink. |