阅读下面材料,从A-D中选出与1-4图片相对应的广告技巧,并回答第5题。
Every day we see ads on TV, in magazines, on websites, on the street, and on our computer screens. Are you an ad detective? Can you understand the messages advertisers send you? To be an ad detective, it is useful to know how ads work. Let’s look at some typical advertising techniques.
A. Group pressure: An ad shows lots of people, each with their own cell phone.
Message: Everyone has a cell phone. You need one, too!
B. Testimonials: A famous pianist says he uses a certain brand of pianos.
Message: You’ll be good at playing the piano too if you buy this brand of pianos. Or because a famous pianist uses this piano, and you can trust the product.
C. Repetition: These ads mention the product many times and say wonderful things about it.
Message: You need to remember the product.
D. Time pressure: These ads use expressions like “Buy now! Half price this week.”
Message: You should buy the product quickly before you miss a great opportunity.
Ads are interesting, but you can make better decisions about what to buy when you know these techniques!
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5. Which advertising technique do you think is the most useful? Why? (No more than 20 words)
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Notice A music show is coming! There will be singing and the school band will play. Date & time: Tuesday. 4 May. 4 p. m.—5: 30 p. m. Place: School hall Tickets: Students: free Parents: ¥20 each Everyone is welcome. |
1. What kind of show will be held?
2. What time will the show begin?
3. Where will the show be held?
4. How much should one student and her parents pay?
Welcome to Robot Toy Store! We’ve got some new robot toys. You will love them.
Name: Mr. Cute Price: $ 98 For kids of 4 and up It can feel happy, sad and angry like humans! And it can play balls with you. If you want it to tell interesting stories to you and laugh with you, push the button(按钮). It’s on the right ear. Would you like to have one? | |
Name: Robot Dog Price: $ 119 For kids of 6 and up It looks like a dog, but it will never ask you for water or food like a real one. If you push the button on its mouth, “What can I do for you?” comes a voice. It can talk with you in simple English. Very interesting, right? | |
Name: Super Man Price: $ 165 For kids of 10 and up There is a screen on its face. And you can watch videos and play video games on it. And it will also teach you to say some English words. Come and get your own Super Man. | |
Name: Miss Pretty Price: $ 128 For kids of 8 and up She can move her arms, hands and legs. She can teach you how to dance. She can also listen to you and talk with you like a friend. It’s a 2018 hot holiday toy! Come and get it now! |
2. What does Robot Dog look like?
3. How much is the robot toy Super Man?
4. Which robot toy can teach kids how to dance?
5. How many robot toys are mentioned in the passage?
Science and Technology Museum Opening hours: Saturday—Wednesday 10:00am—17:00pm Charge(收费):¥5 What’s on Ancient Technology—the ground floor Modern Technology—the first floor Space—the second floor The Silk Road: trade and travel—the third floor Please note The museum is closed for 3 days during Spring Festival every year Contact(联系)us Information desk: 73238299 Email: information@ science and technology museum |
1. The Science and Technology museum is open
2. It costs 3 people
3. You can see
4. The museum is
5. If you have any questions, you can call the number
【推荐1】①Can exercise during childhood protect you against memory loss many years later? Exercise early in life seems to have lifelong benefits (好处) for the brain, in rats at least.
②“This is an animal study, but it shows that physical activity at a young age is very important—not just good for your body, but for the mind during ageing,” says Martin of the University of Toronto, Canada. “In humans, it may put off the appearance of Alzheimer’s (阿兹海默症) symptoms, possibly to the point of stopping them.”
③Martin’s team divided 80 young male rats into two groups, and placed running wheels in the cages of one group for six weeks. Around four months later—when the rats had reached middle age—the team taught all the rats to connect an electric shock with being in a specific box. When placed in the box, they froze with fear.
④Two weeks later, the team tested the rats in three situations: exactly the same box in the same room, the same box in a different room , and a completely different box in a different room.
⑤The rats without a running wheel when they were young now froze the same period of time in each of these situations, suggesting they couldn’t remember which one was dangerous. But those that had been able to run when they were young froze 40 to 50 percent less in both changed box settings.
⑥“The results suggest the amount of exercise when we’re young, at least for rats, has influence on brain and health—in the form of better memories—when we’re older,” says Arthur Kramer of Northeastern University in Boston, who has found that, in humans, exercise improves the growth of new brain cells (细胞).
⑦
A.Exercise when young can stop memories from losing when older in rats. |
B.Physical activity is important for physical health. |
C.Using the running wheels is of benefit to the rats’ growth. |
D.Physical activity can help human’s Alzheimer’s symptoms. |
A.Study. | B.Animal. | C.Rat. | D.Exercise. |
A.By listing numbers. | B.By giving an example. |
C.By telling a study. | D.By showing the process. |
【推荐2】Learn the secrets behind making ice sculptures (雕塑)
On Dec 7th, 2023, Harbin had an ice-collecting festival. People got together on the Songhuajiang River and picked up the first ice cubes (立方体) of the year. They cut the ice into big cubes 40 to 50cm thick. The festival is a symbol of the city’s ice and snow season.
Ice cubes from the Songhuajiang River are clear. Later, sculptors (雕塑师) will turn the ice cubes into many amazing ice sculptures.
“Ice is the body of a sculpture, and light is its soul (灵魂),” said Su Shi, an ice sculptor in Harbin.
Tools are important for making an ice sculpture. Chainsaws (电锯) and electric grinders (电磨) are what people often use. Sculptors use them to make holes and carve (刻) small corners. Irons (熨斗) are also very useful. After sculptors make small parts like a rabbit’s ear, they use irons to melt (融化) the bottom of the ear a little. So, the ear can stick (粘) onto the head.
You can find some amazing ice sculptures at Harbin Ice and Snow World. Also, the ice slide and Ferris wheel there will make your day. Winter can be hard for some people. But these sculptures brighten the long cold months.
1. Where is the ice for the sculptures from?2. Why is the ice-collecting festival meaningful in Harbin?
3. What tools do people often use to make sculptures?
4. Do you want to go to the Harbin Ice and Snow World next year? Why or why not?
Hi, I’m Jenny. We have many subjects this year. We have math, English, Chinese, history, science, P. E., music and art. These subjects are very useful. They can help us do many things in our life. English classes are great and interesting. Sometimes we watch English movies(电影)to learn English. It’s my favorite way(方法)to learn English. I like singing best, and our music classes are very relaxing. Our teacher plays all kinds of music for us in music classes. My favorite classes are history classes. In history classes, our history teacher often tells us some interesting history stories(故事). We can learn a lot about Chinese history. I love all these subjects and all our teachers.
第1题完成句子;第2、3题简略回答问题;第4题找出并写下全文的主题句;第5题将文中画线句子译成汉语。
1. This year, Jenny has many
2. What’s Jenny’s favorite way of learning English?
3. What does Jenny think of music classes?
4.
5.