组卷网 > 初中英语综合库 > 主题 > 人与社会 > 通讯与媒体 > 时文/广告/布告
题型:任务型阅读-多任务混合 难度:0.65 引用次数:10 题号:22135194

阅读下面材料,从A-D中选出与1-4图片相对应的广告技巧,并回答第5题。

Every day we see ads on TV, in magazines, on websites, on the street, and on our computer screens. Are you an ad detective? Can you understand the messages advertisers send you? To be an ad detective, it is useful to know how ads work. Let’s look at some typical advertising techniques.

A. Group pressure: An ad shows lots of people, each with their own cell phone.

Message: Everyone has a cell phone. You need one, too!

B. Testimonials: A famous pianist says he uses a certain brand of pianos.

Message: You’ll be good at playing the piano too if you buy this brand of pianos. Or because a famous pianist uses this piano, and you can trust the product.

C. Repetition: These ads mention the product many times and say wonderful things about it.

Message: You need to remember the product.

D. Time pressure: These ads use expressions like “Buy now! Half price this week.”

Message: You should buy the product quickly before you miss a great opportunity.

Ads are interesting, but you can make better decisions about what to buy when you know these techniques!

1. ________
2. ________
3. ________
4. ________
5. Which advertising technique do you think is the most useful? Why? (No more than 20 words)

_____________________________________________________________________________

相似题推荐

任务型阅读-阅读表达(约70词) | 适中 (0.65)
文章大意:本文是一则通知,介绍了学校的音乐表演。
【推荐1】阅读下面的材料,根据内容回答问题。
Notice
A music show is coming! There will be singing and the school band will play.
Date & time:
Tuesday. 4 May. 4 p. m.—5: 30 p. m.
Place:
School hall
Tickets:
Students: free        Parents: ¥20 each
Everyone is welcome.

1. What kind of show will be held?
________________________________
2. What time will the show begin?
________________________________
3. Where will the show be held?
________________________________
4. How much should one student and her parents pay?
________________________________
2024-06-12更新 | 4次组卷
任务型阅读-阅读表达(约250词) | 适中 (0.65)
文章大意:本文主要介绍了Robot Toy Store里的一些新机器人玩具。
【推荐2】请阅读下面这篇文章,根据所提供的信息,回答5个问题。要求所写答案语法正确、语义完整。

Welcome to Robot Toy Store! We’ve got some new robot toys. You will love them.

Name: Mr. Cute
Price: $ 98
For kids of 4 and up
It can feel happy, sad and angry like humans! And it can play balls with you. If you want it to tell interesting stories to you and laugh with you, push the button(按钮). It’s on the right ear. Would you like to have one?

Name: Robot Dog
Price: $ 119
For kids of 6 and up
It looks like a dog, but it will never ask you for water or food like a real one. If you push the button on its mouth, “What can I do for you?” comes a voice. It can talk with you in simple English. Very interesting, right?

Name: Super Man
Price: $ 165
For kids of 10 and up
There is a screen on its face. And you can watch videos and play video games on it. And it will also teach you to say some English words. Come and get your own Super Man.

Name: Miss Pretty
Price: $ 128
For kids of 8 and up
She can move her arms, hands and legs. She can teach you how to dance. She can also listen to you and talk with you like a friend. It’s a 2018 hot holiday toy! Come and get it now!
1. Where is the button to push if you want Mr. Cute to tell you interesting stories?
_______________________________________________________________________________________________
2. What does Robot Dog look like?
_______________________________________________________________________________________________
3. How much is the robot toy Super Man?
_______________________________________________________________________________________________
4. Which robot toy can teach kids how to dance?
_______________________________________________________________________________________________
5. How many robot toys are mentioned in the passage?
_______________________________________________________________________________________________
2022-08-29更新 | 68次组卷
任务型阅读-阅读填表(约100词) | 适中 (0.65)
【推荐3】
Science and Technology Museum
Opening hours: Saturday—Wednesday 10:00am—17:00pm
Charge(收费):¥5
What’s on Ancient Technology—the ground floor
Modern Technology—the first floor
Space—the second floor
The Silk Road: trade and travel—the third floor
Please note
The museum is closed for 3 days during Spring Festival every year
Contact(联系)us
Information desk: 73238299
Email: information@ science and technology museum

1. The Science and Technology museum is open _____ hours a day .
2. It costs 3 people _____yuan to enter the museum.
3. You can see _____________on the first floor.
4. The museum is ___________for 3 days during Spring Festival every year.
5. If you have any questions, you can call the number _____________ to ask for more information.
2018-10-14更新 | 77次组卷
共计 平均难度:一般