1 . Convenience store in China is becoming one of the fastest growing industries. It is a big feature of China’s youth-oriented consumer culture.
Why are convenience stores thriving in China? 30% of revenue at Seven & Eleven and Family Mart comes from box lunches and sushi. Convenience stores act as canteens for white collar professionals and students. They usually don’t cook for themselves, but grab prepared meals and go. They are short on time and want affordable（负担的起的）but relatively high-quality food.
In a research held by a student from Fudan University (Shanghai), about 90% Convenience store visitors of 336 samples(样本)are from 21 to 30 years old. 58% percent of consumers go to convenience stores 1-3 times per week. The main motives of visiting are emergency and proximity. People go to these stores for necessities(必需品)，but not all of the stores offer them as fast food and snacks are the main income source in convenience stores. In Shanghai, consumers choose Family Mart more than other shops because of comfortable tables and chairs for having dinner. Apart from food service, consumers value product quality, shopping environment, convenience service (e.g. fast payment for mobile phone service) and price and hope that more convenience service will be offered in the future.
Although convenience stores are small, they offer products with price range targeting different income groups. For example, the price for a bottle of drink varies from about 2 RMB to 10 RMB, from water to mid-end juice and milk tea in Family Mart. However, compared to supermarkets, product price in convenience store like Family Mart and Lawson is higher than that in supermarkets like Century Mart and Hualian.
1. One of the reasons why students buy food in convenience stores is________.
| A．They don’t know how to cook food |
| B．They don’t have much time preparing food |
| C．The like packed lunch better than home-cooked food |
| D．The food in convenience stores taste better than that in the school canteen |
2. Food in convenience stores is usually________.
| A．served in a box |
| B．simply prepared |
| C．too expensive to afford |
| D．not very expensive and good-quality |
3. Which is NOT CORRECT according to the research?
| A．Only people from 21-30 years old go to convenience stores. |
| B．More than half of the people of the sample visit convenience stores 1-3 times a week. |
| C．Not every shop offers consumers daily necessities. |
| D．Consumers can sit and have dinner in Family Mart, |
4. Besides food service, what do consumers value?
| A．kinds of products offered in the store |
| B．good sales of the products |
| C．convenient payment service |
| D．numbers of convenience stores |
5. From the last paragraph, we know that ________.
| A．Convenience stores are small so they don’t give consumers many choices. |
| B．A bottle of milk tea costs 10 yuan in convenience stores. |
| C．We pay more money for the same bottle of drink- in a supermarket than in a convenience store. |
| D．Supermarkets offer products for cheaper prices. |
