2 . Launched in 2010, iQiyi has grown used to the foreign press calling it “the Netflix of China.” Not the worst nickname, given the video-streaming pioneer's success. But Gong Yu, iQiyi's founder and boss, insists that his firm is more accurately _________ as “Netflix plus.” A bold claim for a loss-making business worth one-fifteenth as much as America's (cash-generating) entertainment powerhouse with a market value of $214 bn. Still, Mr Gong has a_________.

Like Netflix, iQiyi offers customers a catalogue of licensed and original content. Unlike Netflix, which relies almost entirely on subscription fees, iQiyi has _________ revenue streams. “Membership fees,” which start from 19.8 yuan ($2.87) a month, _______ just over half of iQiyi's 7.4 bn yuan in revenues in the second quarter. The rest came mainly from an online store (which sells “entertainment-related merchandise), mobile-gaming, an e-book business and advertisements: iQiyi operates a “freemium” model which allows users to stream some content free of charge _________ that they agree to watch ads.

Conveniently for iQiyi, which does little business outside its home market, Netflix is blocked in China, under laws that _________ a lot of foreign content. But that is not to say that China is free from the streaming wars of the sort between Netflix and rivals like Disney, HBO and NBC Universal.

Far from it. Mr Gong is _________ Tencent Video, which overtook iQiyi at the end of June with 114m video subscribers to iQiyi's 105m (see chart) . Mr Gong's firm lost 14m subscribers in the most recent quarter while Tencent Video, which also runs a freemium model and_________subscribers 20 yuan a month, added Zin. Tencent Video offers a richer selection of English-language _________, including hit television series like Chernobyl and Silicon Valley. More important, the rivalry between Tencent Video and iQiyi is the war between mighty Tencent and ____________ Baidu, a search firm that is iQiyi's majority owner.

____________, as Westerners who pay for a few video subscriptions can prove, streaming is not a zero-sum game. Gigi Zhou of BOCOM International, a broker, believes the Chinese market will soon be big enough to ____________ both iQiyi and Tencent Video, which also has yet to make money. Ms Zhou expects 400m Chinese to subscribe to video-streaming platforms by 2023, up from some 300m in 2019. So long as no new rival ____________, each firm could capture around 150m, helping them spread costs over more subscribers and so turn a profit.

Before streaming peace can break out, iQiyi faces another fight. On August 13th it said it was under ____________ by America's Securities and Exchange Commission after a short-seller accused it of cooking sales data, a charge it ____________. If found guilty, it may have to delist from New York's Nasdaq exchange. The firm's stable share price implies that investors' faith in battle-hardened Mr Gong remains unshaken.

4 . BLOSSOMS SHANGHAI, a Six-Year Wait Over Now

HONG KONG film director Wong Karwai’s first television series, Blossoms Shanghai, began its broadcast at the end of December. The drama with 30 ______ is adapted from a 2012 novel of the same name, winner of the 9th Mao Dun Literature Prize in 2015. It aims to ______ stereotypes (刻板老套的印象) about Shanghai and help readers understand its culture.

The TV drama, set in 1990s Shanghai, centers around a young man called A Bao (played by Hu Ge, now a cultural ______ in TV field) who rises from ______ beginnings to become a successful businessman in ten years. Along the way, he receives help from supporters and faces off against rivals to expand his business empire.

The TV adaptation comes out in two ______ one in Shanghainese, the other dubbed (配音) in Putonghua. The former is an effort in particular to stay true to the novel’s ______ flavor, with the major roles taken on by actors born and raised in Shanghai and a large amount of the dialogue had in Shanghainese. Even director Wong himself spoke ______ Shanghainese while working on set.

The success of the TV series can ______ the effort invested in recreating the look and atmosphere of the time. In August 2020, the crew posted a newspaper notice to seek everyday household objects from the period between 1976 and 1995. The appeal received a nation-wide response. Various items from old newspapers to cigarette lighters to ______ , and even a car, were sent to them. Some of these items had interesting stories behind them, which bring strong ______ from the Shanghai citizens for the past days.

In addition, the main setting of the story, “Huanghe Road”, was rebuilt at a 1:1 ______ at Shanghai Film Park in Songjiang.

In typical Wong Kar-wai style, the production took six years to complete. The director has a reputation for being very ______ each and every shot, often requiring actors to perform a scene upwards of ten times. At a promotional event when the cast was asked to provide a reason for people to watch the series, actress Ma Yili said, “I hope you can see our growth and change of the city in this drama and remove the old fixed general image.” Three trailers (预告片) had previously been released. Each trailer also focused on a different part of the series: the first on A Bao’s life before his success, and the story brings us to the old days when almost all the Shanghai citizens invested their savings in stock due to ______ in marketing; the second on him as an influential businessman; and the final one on the era of the drama, which is essential to A Bao's personal struggle.

The TV series has received mixed reviews. On Douban, quite a number of viewers are not happy with its plot which they think is transitioning too rapidly and thus a bit challenging to follow, thus it ______ the viewing. But nearly 80 percent of the viewers have given it a ______ rating. ‘This is not a TV series! This is art!’ said one post on the platform.

Will Smith’s Oscars Controversy

It’s been a week since Will Smith shocked the world by assaulting comedian Chris Rock onstage at the Academy Awards, and Hollywood still remains divided over the altercation.

A furious Will     1     the stage to slap Chris and shouted, “keep my wife’s name out of your f--king mouth”, after the comedian delivered a(n)    2     joke about the actor’s wife, Jada Pinkett Smith. Chris quipped that the bald actress could star in a G. I. Jane remake, which caused     3     on account of Jada’s hair loss being a result of autoimmune disease, alopecia.

Shortly afterwards, Will was announced as Best Actor. The King Richard star received a standing ovation as he     4     referenced the need to defend his family’s honour and claimed “love will make you do crazy things”—but failed to apologize to Chris, 57.

The next day, Will, 53, took to social media to offer a personal apology to Chris, but the damage had been done.

Many within the industry slammed Will’s violent action, and there were immediate calls for him to be     5     of his Oscar and be banned from any future ceremonies. “Still triggered and traumatized,” said Amy Schumer, one of the ceremony’s three hosts. “I love my friend Chris Rock and believe he handled it like a(n)    6    .” Jim Carrey also blasted Will’s actions as “selfish”, and said the audience was “    7    ” for giving him a standing ovation.

However, there were also a number of allies who are standing by Will. Following the incident, fellow A-listers Denzel Washington and Bradley Cooper     8     to Will’s side to comfort him. Many other celebrities took to social media to say he was right to defend his wife’s honour.

Via a statement, the Academy said they do “not excuse     9     of any form”, and revealed they asked Will to leave the ceremony following his outburst, but he refused. They might yet take     10     action.

A large-scale cultural exploration program National Treasure made its first show on CCTV on Sunday night. In the first episode, the Palace Museum in Beijing showcased three treasures.

As a     1     variety show, the National Treasure aims to showcase the background stories of national treasures and     2     various art forms. In the show, “national treasure keepers” acted by famous and common people will present treasures, telling their stories with the collections and interpreting the historical     3    . The show aims to inspire the ancient Chinese civilization and make the national treasures “come alive”.

This is not the first time for the Palace Museum in Beijing to be     4     welcomed online in China, thanks to its efforts in cultural products and self-promotion in recent years.

Last year, the museum     5     so much attention because of the huge success of the three-episode TV documentary, Masters in the Forbidden City and a movie with the same name. Over the last few years, the museum has     6     495 signposts and 1,400 new chairs have been provided. In addition, the Palace Museum opened a (an)     7     online store on e-commerce platform Taobao, selling related products. It also started their self-promotion through new media, publishing articles to promote the culture of the museum. It     8     swept the Internet by its humorous style and interesting content. At the same time, the Palace Museum has published several mobile apps, one of which saw over 200,000 downloads just two weeks after its     9     in 2013. Its self-promotion has achieved great results. In 2012, the museum saw 15 million visitors. And it received 16 million visitors last year.

The museum is also a popular     10     among foreign leaders. For example, US President Donald Trump and his wife visited the Palace Museum on Nov 8.