2 . In the past decades, TV advertising（广告）has been one of the most powerful forms of advertisement. Basically it is a mixture of both video and sound advertising messages. Some people believe that TV advertising is more powerful than other advertising means such as magazines, websites, radio stations, and newspapers. Television was once considered to be the “king” of advertising media at a time.

A TV advertising company always tries to catch the attention of as many people as possible. And TV advertising conquers its viewers for various reasons. It allows a product to reach a large number of people, both at local as well as at national levels. In addition, it takes a short time for a product to reach the public as well. TV advertising can target （瞄准）a large number of local families with local cable（有线电视）network channels and independent stations. Various audience like housewives, young people and children are targeted through different channels like TV series, cartoons, shopping programme, etc. Before a product is advertised on TV, complete market research is done in order to know the needs of various customers to the product. Then TV helps get more detailed message with sounds, images and actions rapidly across to TV viewers, providing easier choices to the customers to choose the desired product.

Although we admit the fact that TV advertising works better over others in many aspects, TV advertising are not always the best choice for both companies and viewers. It has its negative（消极的）side sometimes. TV advertising is usually short, thus they do not express much information about the product. Besides, making TV advertising involves complicated steps. Producing it involves hiring an advertising agency, video editors, actors and writers, so an advertising agency need to think over the high expense of making TV advertising. Therefore, TV advertising with rich sounds, images and actions can mislead or persuade people to buy some products they don’t really need.

1. What can we say about TV advertising?

A．It probably influences housewives more easily.	B．It spreads the product fastest and most effectively.
C．Advertisers needn’t know the market very well.	D．It targets customers more exactly than other forms.

2. What does the last paragraph mainly talk about?

A．Advertisers must pay attention to saving money.	B．An advertising agency needs professionals.
C．TV advertising should always be short.	D．TV advertising has its own disadvantages.

3. What is the author’s attitude to TV advertising?

A．Positive.

B．Objective.

C．Confused.

D．Doubtful.

4. What may be the best title for the text?

A．Is TV advertising out of date nowadays?	B．TV advertising is the most expensive of all!
C．TV advertising has both positive and negative sides	D．Pay attention to the misleading TV advertising!

4 .         The Voice of America began during the World War II. When Germany was broadcasting a radio program to get international ____ , American officials believed they should ____ the German broadcast with words that they thought were the facts of world events. The first VOA news report began with words in ____ “The ____ may be good or bad, but we shall tell you the truth.” Within a week, other VOA ____ were broadcasting in Italian, French and English.
        After the World War II ended in 1945, some Americans felt VOA’s ____ had to be changed, ____ the Soviet Union became enemy of America. They wanted to ____ Soviet listeners. Then VOA began broadcasting in Russian.
        In the early years VOA began adding something new to its broadcast that was ____ “ Music USA”. Another new idea came along in 1959. VOA knew that many listeners did not know ____ English to completely understand its ____ English broadcast. So VOA ____ simpler kind of English, ____ uses about 1,500 words and is spoken ____ of course, it is special English.
        In the ____ of most VOA listeners, the most ____ program is the news report. News from around the world ____ into the VOA news rooms in Washington 24 hours a day. It comes from VOA reporters in ____ cities and also from other ____ like BBC. VOA writers and editors use these materials to ____ news reports, which are being broadcast in 43 languages.1.

A．business

B．culture

C．support

D．information

2.

A．reply

B．answer

C．join

D．interrupt

3.

A．same

B．short

C．English

D．German

4.

A．news

B．problems

C．effects

D．opinions

5.

A．stations

B．news

C．announcers

D．officials

6.

A．home

B．position

C．purpose

D．results

7.

A．if

B．supposing

C．considering

D．in order that

8.

A．reach

B．satisfy

C．attack

D．support

9.

A．known

B．reported

C．called

D．printed

10.

A．American

B．British

C．standard

D．enough

11.

A．normal

B．fast

C．good

D．exact

12.

A．invented

B．discovered

C．taught

D．stopped

13.

A．it

B．who

C．which

D．that

14.

A．slowly

B．formally

C．normally

D．loudly

15.

A．pleasure

B．course

C．opinion

D．advice

16.

A．difficult

B．important

C．various

D．common

17.

A．flies

B．sends

C．delivers

D．pasts

18.

A．all

B．major

C．American

D．news

19.

A．broadcasts

B．forms

C．newspapers

D．countries

20.

A．broadcast

B．announce

C．translate

D．prepare