1 . What comes into your mind when you think of British food? Probably fish and chips, or a Sunday dinner of meat and two vegetables. But is British food really so uninteresting? Even though Britain has a reputation for less-than-impressive cuisine, it is producing more top class chefs who appear frequently on our television screens and whose recipe books frequently top the best seller lists.

It’s thanks to these TV chefs rather than any advertising campaign that Britons are turning away from meat-and-two-veg and ready-made meals and becoming more adventurous in their cooking habits. It is recently reported that the number of those sticking to a traditional diet is slowly declining and around half of Britain’s consumers would like to change or improve their cooking in some way. There has been a rise in the number of students applying for food courses at UK universities and colleges. It seems that TV programmes have helped change what people think about cooking.

According to a new study from market analysts, 1 in 5 Britons say that watching cookery programmes on TV has encouraged them to try different food. Almost one third say they now use a wider variety of ingredients than they used to, and just under 1 in 4 say they now buy better quality ingredients than before. One in four adults say that TV chefs have made them much more confident about expanding their cookery knowledge and skills, and young people are also getting more interested in cooking. The UK’s obsession (痴迷) with food is reflected through television scheduling. Cookery shows and documentaries about food are broadcast more often than before. With an increasing number of male chefs on TV, it’s no longer “uncool” for boys to like cooking.

1. What do people usually think of British food?

A．It is rich in nutrition.	B．It is simple and plain.
C．It lacks authentic tastes.	D．It deserves a high reputation.

2. Which best describes cookery programme on British TV?

A．Interesting.

B．Creative.

C．Influential.

D．Profitable.

3. Which is the percentage of the people using more diverse ingredients now?

A．20%.

B．24%.

C．25%.

D．33%.

4. What might the author continue talking about?

A．Studies of big eaters.	B．Table manners in the UK.
C．Male chefs on TV programmes.	D．The art of cooking in other countries.

2 . 听下面一段较长对话，回答以下小题。
1. What does the man think of the program?

A．It isn’t worth watching.

B．It isn’t that bad.

C．It is fantastic.

2. What will the man do tomorrow?

A．Go on a business trip.

B．Attend a meeting.

C．Stay at home.

3 . What is the woman probably doing now?

A．Hosting a program.

B．Delivering a speech.

C．Seeing a doctor.

4 . In the past decades, TV advertising（广告）has been one of the most powerful forms of advertisement. Basically it is a mixture of both video and sound advertising messages. Some people believe that TV advertising is more powerful than other advertising means such as magazines, websites, radio stations, and newspapers. Television was once considered to be the “king” of advertising media at a time.

A TV advertising company always tries to catch the attention of as many people as possible. And TV advertising conquers its viewers for various reasons. It allows a product to reach a large number of people, both at local as well as at national levels. In addition, it takes a short time for a product to reach the public as well. TV advertising can target （瞄准）a large number of local families with local cable（有线电视）network channels and independent stations. Various audience like housewives, young people and children are targeted through different channels like TV series, cartoons, shopping programme, etc. Before a product is advertised on TV, complete market research is done in order to know the needs of various customers to the product. Then TV helps get more detailed message with sounds, images and actions rapidly across to TV viewers, providing easier choices to the customers to choose the desired product.

Although we admit the fact that TV advertising works better over others in many aspects, TV advertising are not always the best choice for both companies and viewers. It has its negative（消极的）side sometimes. TV advertising is usually short, thus they do not express much information about the product. Besides, making TV advertising involves complicated steps. Producing it involves hiring an advertising agency, video editors, actors and writers, so an advertising agency need to think over the high expense of making TV advertising. Therefore, TV advertising with rich sounds, images and actions can mislead or persuade people to buy some products they don’t really need.

1. What can we say about TV advertising?

A．It probably influences housewives more easily.	B．It spreads the product fastest and most effectively.
C．Advertisers needn’t know the market very well.	D．It targets customers more exactly than other forms.

2. What does the last paragraph mainly talk about?

A．Advertisers must pay attention to saving money.	B．An advertising agency needs professionals.
C．TV advertising should always be short.	D．TV advertising has its own disadvantages.

3. What is the author’s attitude to TV advertising?

A．Positive.

B．Objective.

C．Confused.

D．Doubtful.

4. What may be the best title for the text?

A．Is TV advertising out of date nowadays?	B．TV advertising is the most expensive of all!
C．TV advertising has both positive and negative sides	D．Pay attention to the misleading TV advertising!

6 . 听下面一段较长对话，回答以下小题。
1. What is the woman?

A．An actress.

B．A director.

C．A hostess.

2. What has the man been doing recently?

A．Recording programs.

B．Making action movies.

C．Shooting advertisements.

3. What does the man expect to do in several years?

A．Direct movies.

B．Make TV plays.

C．Retire from acting.

7 . 你校广播站新设置了英文节目，请你写一段英文简介，内容包括：
1.节目名称；
2.节目内容；
3.广播时间。
注意：
1.写作词数应为80左右；
2.请按如下格式在答题卡的相应位置作答。

New English Program to Be Aired

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9 . 听下面一段较长对话，回答以下小题。
1. Where was the man born?

A．In Philadelphia.

B．In Springfield.

C．In Kansas.

2. What did the man like doing when he was a child?

A．Drawing.

B．Traveling.

C．Reading.

3. What inspires the man most in his work?

A．Education.

B．Family love.

C．Nature.

10 . One of the most popular programmes on British television，with its devoted viewers，is the Antiques Roadshow．Members of the public bring their treasured possessions along to a venue（会场） in their neighbourhood to be valued by antiques experts．Obviously the experts see a lot of junk，but there are times when even the experienced professionals find it difficult to hide their excitement on making an unexpected discovery．That brown paper bag that an old lady has brought to the table with something to be valued contains﹣yes﹣a rarity，a masterpiece，a superb piece of jewellery，…

There was a time when antiques dealers and experts had a reputation for being a little pretentious （自命不凡的）﹣knowledge，but pretentious．That has changed，due partly to the influence of programmes like the Antiques Roadshow，and the experts now are bent on being as helpful as they can．I remember a conversation just like this in a recent programme：

"I suppose you'd like to know what it's worth，"said the expert，staring at a delicate bottle．

"Well，yes，"said the owner，adding，as expected，"but naturally I wouldn't want to sell it．Sentimental（情感的） value，you know．"

"Yes，memories，"replied the expert．"Anyway，as I said，it is very rare，and it's worth a mere £500．"And before the gasps of fascinated onlookers had died away，he added quickly．"Of course，if it had been in perfect condition，it would have been worth ten times that﹣at least ten times．"

Such things make good television，if nothing else．

And then，within a few months，when all the fuss had died down，there was the bottle﹣﹣﹣a little perfume bottle，photographed in all its"delicate"glory，to be included in the next sale of good European glass in a large London auction house （拍卖行）．So much for sentimental value!

1. What do all the people bring when they come to the Antiques Roadshow？

A．Treasured and valuable antiques．

B．All kinds of old things．

C．Valuables and masterpieces．

D．Plenty of junk．

2. Sentimental value is a value which     ．

A．an expert gives to an article

B．an auctioneer estimates of an article

C．is based on tender feelings alone

D．is the real market value

3. The bottle would probably have been worth £5，000 if it     ．

A．had not been wrapped roughly

B．had been signed by the maker

C．had not been damaged somehow

D．had been auctioned to the highest bidder

4. In the last paragraph，the writer implies that people will nearly always be influenced by     ．

A．things

B．money

C．dream

D．advice