A.A bank. | B.A colleague. | C.A robbery. |
2 . Zhang Ying, 23, could have been a news host after four years studying broadcasting and talk show hosting at the university. So could Du Xintong. Instead of just becoming talking heads on TV, they decided to use their knowledge to help millions of children with speech disorder to find their own voices. They co-founded Voice Changer,which offers language rehabilitation(复原)for teenagers in China through online and in-person service platforms.
According to Zhang, each child needs to finish at least one three-month course, which consists of three 40-minute sessions a week. The length of the overall training program is dependent on each child's condition upon their evaluation.
“When we are teaching in-person courses, the parents cannot accompany their children. The children may feel a bit nervous in a strange environment, but they soon get used to it and start to enjoy the training,” she says.
They also launched a mini program on WeChat that provides online services for families of children with speech disorders-parents can upload their child's information and recordings to the self-testing tool and get a report. As well as online speech therapy(治疗),there are also online courses for parents,including guidance for speech therapy at home.
“We insist that parents should accompany their children when taking online courses as they need to play the role of both teaching assistant and desk mate,” she says.
There are only 10. 000 speech therapists in China, many of whom are not full-time. Unlike common volunteer work, to be a speech therapist volunteer, complex training is required before services can be offered.
“Speech therapy is a complex subject which requires knowledge, including training in education, psychology, linguistics and so on,” Zhang says, adding that their team has developed a training system for the volunteers to grow into professional speech therapists. They prefer to employ college students majoring in related subjects. such as broadcasting, linguistics, Chinese languages and literature or special education.
1. What is Zhang Ying's occupation now?A.A news host. | B.A speech therapist. |
C.A psychologist. | D.A college student. |
A.Each lasts three months. | B.They are intended for teens. |
C.Parents' company is a must. | D.They vary from person to person. |
A.To help their children learn better. |
B.To have some knowledge of psychology. |
C.To leave their children alone without interrupting. |
D.To upload their children's information to a therapist. |
A.Because speech therapy is a new industry. |
B.Because being a speech therapist is demanding. |
C.Because students majoring in related subjects are few. |
D.Because people don't want to take it as a full-time job. |
According to Xinhua News Agency, the Palace Museum and Huawei signed a strategic cooperation agreement on March 15. The two sides will set an example
The Palace Museum received more than 17 million visitors in 2018,
“The 600-year-old Palace Museum has never been so close to science and technology.” Shan Jixiang said
Shan shared many ideas about the 5G Palace Museum. With the help of advanced technology,
The Students’ Union
4 . How Disney grew its $3 billion Mickey Mouse business — by selling to adults
In March 2019, Gucci began selling a $4,500 purse in the shape of Mickey Mouse’s head. Between the creature’s round black ears is a small handle embossed (凸印) with the word “Gucci.” On the brand’s website, a male model stares seriously into the camera without the slightest trace of irony (讽刺) that he is, in fact, carrying around the head of a children’s cartoon character.
It’s perhaps the most luxurious Mickey Mouse products designed for adults.
According to The Wall Street Journal, Mickey Mouse and his friends sold $3 billion in merchandise (周边商品) in 2018, a figure that includes both adult and children’s products.
This brings up the question: Why would adults wear items decorated with the face of a smiling rodent in the first place? What accounts for the enduring appeal of this anthropomorphized (拟人化的) mouse, while other Disney characters, such as Anna from Frozen, hardly ever appear in adult products?
Mickey Mouse was big business almost as soon as he made his debut (首次亮相) in Walt Disney’s animated short Steamboat Willie (《汽船威利号》) in 1928. Within five years, Mickey was earning $1 million a year in merchandise sales. These products were largely targeted at children, including stuffed toys, trains, and nursery (托儿所) wallpaper.
Everything changed in the years after World War II.
All the marketing worked. In 1947, products featuring Disney characters brought in $100 million in revenue (收益) in merchandise. In addition to kids’ products, many of the items sold were for adults, such as radios and phonographs (留声机).
By and large, though, the symbolism Mickey represents is the one Disney has put forth: that of innocence and positivity.
A.Over the decades, Disney is always sensitive about how brands portray Mickey when it licenses his face. |
B.Why was this effective at getting adults’ attention? |
C.This is perhaps why adults seem drawn to him during times of trouble. |
D.At that point, demand for products bearing Mickey’s face among adults decreased. |
E.But it’s just one of many that has flooded the market. |
F.Disney kept developing the character to make him more and more universally appealing. |
G.Disney’s goal was clearly to make the character universally known and loved. |