1 . Directions: Fill in each blank with a proper word chosen from the box. Each word can only be used once. Note that there is one word more than you need.

A. threatened       B. enthusiastically       C. charge       D. viewed       E. command       F. satisfy       G. undoubtedly       H. approval       I. favorable       J. treasured       K. considerable

Public image doesn't make money directly. nor is it anything visible. However, excellent public image is such an important thing that it is     1     desired by every company, enterprise, institution, etc. Public image refers to how a company is     2     by its customers, suppliers, and stockholders, by the financial community, by the communities where it operates, and by federal and local governments. Public image is controllable to     3     extent. just as the product, price, place, and promotional efforts are.

A firm's public image plays a vital role in the attraction of the firm and its products to employees, customers, and to such outsiders as stockholders, supplies, creditors (贷款方), government officials, as well as different special groups. With some things it is impossible to     4     all the different publics: for example, a new highly automated plant may meet the     5     of creditors and stockholders. However, it will     6     find resistance from employees who see their jobs     7    . On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.

A firm's public image, if it is good, should be     8    . It is a valuable strength that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has developed a quality image, this is not easily imitated by competitors. Such as image may enable a firm to     9     higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to     10     higher price-earnings ratio (比例) than other firms in the same industry with such a good reputation and public image.

2 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

World leaders get some face-to-face time at the U.N. climate summit

Sometimes in diplomacy, the sideline(副业) is where all the action is. That was the case at the     1     of the Paris climate summit on Nov. 30, where nearly 150 world leaders met in one of the largest such     2     in history. They were ostensibly(表面的) there to talk about   global   warming,   but   with   Paris   less   than   three   weeks   removed   from   a     3     terrorists attack and the Middle East in chaos, presidents and prime ministers took the opportunity to discuss global security     4     just offstage of the summit. So president Obama sat down with Russian President Vladimir Putin to talk about the     5     in Syria and Ukraine, and with Chinese President Xi Jinping to discuss the possibility of broader anti-terrorism     6    . Israeli Prime Minister Benjamin Netanyahu and Palestinan Authority President Mahmoud Abbas----sharply at     7     this year even found time to exchange a rare handshake at the summit.

The threat of terrorism     8     the sideline discussions----so much so that some critics asked why it wasn’t the main event. But climate change and terrorism are part of the same threat. National security experts have warned for years that climate change     9     to the social instability that in turn feeds extremist groups like ISIS. Before leaving Paris, Obama made the same point: “This one     10    , climate change, affects all trends.” And it will only be stopped by global action.