1 . Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from their business competitors. The influence of advertising is so huge that it causes many people to buy things that they do not want at the start.
Advertising encourages people to buy things they don’t want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their product to the public even though it is regarded undesirable (不受欢迎的) such as cigarettes, drugs, alcohol and so on. For example, Dunhill, a cigarette company which sponsors (赞助) many football teams, seems to be promoting cigarettes to the public. Without the sponsorship, the company will be less known to the public, resulting in fewer sales of cigarettes.
Besides that, advertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promotion to create awareness (意识，认知) about their product in the market. For instance, in a fast food industry, the introduction of a new flavor o f burger needs advertising to reach the public while the other burgers require advertising to increase sales. Children, especially, are easily influenced by the advertisement and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become attractive to the public through advertising
However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability (可靠性) and so on. Without advertising, it will be very difficult for customers to judge the worthiness( 价值) of a product. For example, advertisements published by various companies have given the customers the opportunity to choose wisely when buying an item. Without the power of advertising, customers will choose a brand (品牌) which may not offer the best choice.
1. What does the underlined word “it” in Paragraph 2 refer to?| A．Advertising. | B．The product. | C．Feature. | D．The public. |
| A．food industry is having a hard time |
| B．the information passed on in advertisements is unreal |
| C．children are easily influenced by the advertisement |
| D．advertisements influence people to make decisions |
| A．plays a role in fast food industry |
| B．helps industries attract customers |
| C．encourages people to make the right choices |
| D．makes people buy some unnecessary things |
| A．objective | B．supportive |
| C．uncared | D．doubtful |
2 . Obviously television has both advantages and disadvantages.
In the first place, television is not only a convenient source of entertainment, but also a comparatively cheap one. With a TV set in the family people don’t have to pay for expensive seats at the theatre, the cinema, or the opera .All they have to do is to push a button or turn a knob, and they can see plays, films, operas and shows of every kind. Some people, however, think that this is where the danger lies. The television viewers need do nothing. He does not even have to use his legs if the has a remote control. He makes no choice and exercises, no judgment. He is completely passive and has everything presented to him without any effort in his part.
Television, it is often said, keeps one informed about current events and the latest developments in science and politics. The most distant countries and the strangest customs are brought right into one’s sitting room. It could be argued that the radio performs this service as well; but on television everything is much more living, much more real. Yet here again there is a danger. The television screen itself has a terrible, almost physical charm for us. We get so used to looking at the movements on it, so dependent on its pictures, that it begins to control our lives. People are often heard to say that their television sets have broken down and that they have suddenly found that they have far more time to do things and the they have actually begin to talk to each other again. It makes one think, doesn’t it?
There are many other arguments for and against television. We must realize that television itself is neither good nor bad. It is the uses that it is put to that determine its value to society.
1. Television, as a source of entertainment, is ______.| A．not very convenient | B．very expensive |
| C．quite dangerous | D．relatively cheap |
| A．Because TV programs are not interesting | B．Because TV viewers are totally passive |
| C．Because TV prices are very high. | D．Because TV has both advantages and disadvantages |
| A．it keeps us informed | B．it is very cheap |
| C．it enables us to have a rest | D．it controls our lives |
| A．its quality | B．people ’s attitude towards it |
| C．how we use it | D．when we use it |
