1 . WeChat, one of the world’s most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go. It is the first ever Chinese product to win4 gold in the iF Service Design category.
Established in 1953, the German-based iF Design Award has always been known for its “Independent, Rigorous(细致的) and Reliable” standards.
Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter. When shopping, customers use their mobile phones to scan product barcodes(条形码), view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.
According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spend three to five minutes on queueing and payment during peak hours. With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.
In order to realize queue-less purchasing, the WeChat team greatly optimizes retailers’ in-store customer handling efficiency during peak hours, and enables overall management of the consumer traffic flow. By introducing dedicated lanes for Scan & Go, supermarkets have achieved over a five-fold increase in converting(转变) digital members within two months.
In addition to improving retailers’ checkout efficiency and providing customers with a better shopping experience, Scan & Go also combines promotion and marketing modes through Mini Programs, to help increase sales. It helps retailers(零售商) to link the online and offline aspects of their business, and has become the standard tool in China for merchants to realize digital transformation. Scan & Go is now widely used by retailers in China.
1. What does the third paragraph mainly tell us?| A．The convenience of Scan & Go. |
| B．The use of a virtual checkout counter. |
| C．Ways to get discounts from retailers. |
| D．Methods of scanning product barcodes. |
| A．can buy more items |
| B．can save a lot of money |
| C．don’t have to pay for what they buy |
| D．spend less time to pay for what they buy |
| A．They can sell more goods. |
| B．They can reduce the discounts. |
| C．They can create more Mini Programs. |
| D．They can make their goods more standard. |
| A．Doubtful. | B．Positive. |
| C．Subjective. | D．Negative. |
