WeChat, one of the world’s most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go. It is     1     first ever Chinese product to win gold in the iF Service Design category.

Scan & Go enables shoppers at retail stores to turn    2     (they) mobile phones into a virtual checkout counter. When shopping, customers use their mobile phones     3     (scan) product barcodes, view product information, get discounts, complete self-checkout, and pay     4     (direct) within the app via WeChat Pay. There is no queuing up at the cash register. “This concept     5     (show) a customer-centric scan-and-go-solution for an optimized (充分利用的) shopping and retail context. All standards of the good user experience     6     (meet) in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its     7     (good),” says iF Gold Award in its Gold Statement to Scan & Go.

According to statistics, sales during peak hours in     8     (tradition) supermarkets account for 60% of total turnover, and     9     average customers spend three to five minutes on queuing and payment during peak hours. With Scan & Go, customers no longer have to queue, and the payment time     10     (shorten) to one minute.