1 . Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.
Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.
Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.
Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.
Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.
Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.
1. What is special about the Facebook advertising?| A．It is easy for authors to access. |
| B．It aims at saving money for readers. |
| C．It allows adjusting investment by profit. |
| D．It includes different categories of information. |
| A．Facebook. | B．Amazon. | C．Bookbub. | D．Freebooksy. |
| A．To get readers to buy more books. |
| B．To raise people’s reading awareness. |
| C．To offer authors advertising platforms. |
| D．To help publishers communicate with readers. |
2 . What’s on
Bluedot
Jodrell Bank Observatory, Cheshire, 21-24 July
Bluedot returns for four days of music, art and space science. Among the treats are talks by physicist Jim AI-Khalili, astronaut Tim Peake, space scientist Monica Grady and BBC Sky at Night’s Chris Lintott, alongside a bill of stand-up comedy, art and music by the likes of Bjork and Groove Armada. Day tickets ￡35/visitor, weekend tickets ￡179/visitor.
Late Night Explorer
Kielder Observatory, Northumberland, weekends, 11:30 pm
Wonder at the Moon, planets and galaxies under the guidance of expert astronomers, and use the observatory’s high-quality telescopes. Also enjoy a log-burning stove (炉子) and a hot chocolate. ￡46/visitor.
Herschel to Hawkwind
Observatory Science Centre, Herstmonceux, 2 July, 7:30 pm
Rock guitarist and astronomer William gives an entertaining talk that explores the connection between music and the sky, including live music and a singalong. ￡16/adult; ￡13/child.
Craig Telescope Talk
Bredhurst Village Hall, Gillingham, 29 July, 8 pm
Greg Smye-Rumsby brings to life the story of the Craig telescope, for a brief time in the mid-19th century the largest refracting telescope (折射望远镜) in the world. Was this strange instrument just an expensive folly? ￡18/visitor; ￡24 with food.
1. What might Bjork do for visitors during 21-24 July?| A．Serve them a hot chocolate. | B．Entertain them with music. |
| C．Give a lecture on the universe. | D．Discuss how music relates to the sky. |
| A．￡13. | B．￡16. | C．￡26. | D．￡32. |
| A．Observatory Science Centre. | B．Jodrell Bank Observatory. |
| C．Bredhurst Village Hall. | D．Kielder Observatory. |
3 . Help? Teen Line Is Here
·CALL800—852—8336 Nationwide (6:00 p.m.—10:00 p.m.)
·TEXT TEEN to 839863(6:00 p.m.—9:00 p.m.)
·EMAIL US at teenline@org.com
Are you a teen looking for help?
Opening up to someone can be scary. Talking about what you’re dealing with is often hard, but at Teen Line we do everything we can to make it as easy as possible for you. Our only goal is to help you in whatever way we can.
What to expect when you call or text Teen Line?
When you call or text Teen Line, another teen will be there to listen, understand, and answer your questions. Many of our callers are talking to someone about what they’re going through fur the first time. Our teen listeners are aware of that and try to make you as comfortable as possible.
When you call or text Teen Line, we won’t judge you or tell you what to do. We will listen to you and work with you to find a way to improve your situation.
Who is going to answer your call or text?
Our volunteers, who are high school students from Los Angeles, California, will answer your call. Our volunteers —who we call “Listeners”—receive over 100 hours of training from mental health professionals so that they can respond and understand the needs of the teens reaching out.
What topics can you discuss with us?
Listeners are ready to talk about anything you are going through. The most common topics teens reach out about are relationships, anxiety, depression and loneliness.
1. Who is the text written for?| A．Teachers. | B．Parents. | C．Teenagers. | D．Adults. |
| A．They will tell the caller what to do directly. | B．They will work with the caller to solve the problem. |
| C．They will turn to professionals for help. | D．They will only listen to the caller. |
| A．They haven’t received much professional training. | B．They are high school students in New York. |
| C．They only talk about how to deal with relationships. | D．Then can’t answer your call after 10:00 p.m. |
4 . With mental health awareness more important than ever, here are the best mental wellness apps that take minority groups into consideration.
Reju
Reju is another meditation and self-care app, launched to respond to the rapid growth in mental health challenges in African American communities. Reju offers a wealth of motivational content to reduce stress, improve mental health, and lead users towards better living. Best of all is the welcoming Reju community for free, where you can connect with peers and get support with issues they’re also facing.
Spoke
Spoke is a meditation (冥想) app designed to deliver mental health support for music lovers. Created by a group of musical artists working with scientific advisers in London, it cleverly combines mental health tools like mindfulness, CBT, and positive psychology with binaural and hip-hop beats, nature sounds, ambient music, and guided lyricism.
Liberate.cx
Liberate.cx is a daily meditation app specifically for the BIPOC community (黑人社区), with mindfulness resources that address topics such as race, microaggressions, anxiety, and self-worth. It draws on expert teachers from diverse cultures to offer wisdom everyone can benefit from.
Headspace
Renowned mental health app, which is only for women. Headspace has launched the Headspace Women’s Collection to provide welcome meditation resources for women. These cover a wide range of issues, including sex and relationships, self-worth, and solidarity. A series of body-supportive sessions are aimed at helping women healing after a miscarriage or struggling with fertility.
1. If a music fan has mental health, which app is appropriate for him?| A．Reju. | B．Spoke. | C．Liberate.cx. | D．Headspace. |
| A．It is merely for female users. | B．It’s a free mental health app. |
| C．It provides meditation resources. | D．It appeals to a wider customer base. |
| A．To advertise these apps to attract more users. |
| B．To arouse more and more attention of the society. |
| C．To offer wisdom to everyone from diverse cultures. |
| D．To recommend mental wellness apps for minority groups. |
5 . Invisible hearing aid uses advanced technology so powerful that it can pick up a whisper across the room Here’s how you can get them today to hear more clearly and stay engaged in conversations.
Most modern hearing aids have serious flaws:
Everybody notices them-they’ll make you look 20 years older the instant you put them on.
They collect sounds from behind you-which makes hearing your friends in a restaurant or crowded room impossible.
They use 10-year-old technology that amplifies (放大) everything, which can cause even more hearing loss!
Fortunately, there is a better way, the Soundwise Aria!
It is the world’s most affordable, advanced in-ear hearing aid. Soundwise uses advanced technology that was specifically designed to pick up whispers so hearing your loved ones or the television so much clearer is virtually guaranteed. Thanks to Soundwise, you can hear your friends and enjoy life with no need to avoid noisy restaurants, movie theaters, or crowded places.
This hearing aid is incredibly advanced and packed with new technology:
Advanced noise cancelation
Ultra lightweight, hidden in the ear completely
USA-developed digital audio enhancement
FDA registered
Backed by Board Certified Hearing Specialists and Audiologists
Free portable charging station so you’ll never have to worry about batteries-the charge lasts 2 full days!
Risk-Free Home Trial with ONE YEAR Guarantee-the only one of its kind in the industry!
And the best part: it costs a small part of what audiologists will charge you for hearing aids. Our patients are saving 90%!
Call 800-403-1325 or visit GetSoundwise.com/RD9.
1. Which of the following statements is NOT true about most modern hearing aids?| A．They fail to collect sounds all around you. |
| B．They make you look older than your age. |
| C．They employ cutting-edge technology. |
| D．They have a negative influence on hearing. |
| A．It is heavy and difficult to hide in the ear. |
| B．It charges more than audiologists will do. |
| C．It uses enhanced noise reduction technology. |
| D．It can be tried at home and returned at any time. |
| A．To promote a new product of hearing aid. |
| B．To highlight risks of untreated hearing loss. |
| C．To compare different brands of hearing aids. |
| D．To inform us of the latest hearing aid technology. |
The vast majority of areas and activities in the Kaibab National Forest are free to enjoy by the public. However, there are some fees for recreational (娱乐的) sites and activities such as campgrounds, cabin rentals and recreational vehicle facilities.
Annual Pass
It covers the pass owner and three accompanying adults at sites where per person entrance fees are charged. Good for one year from the month of purchase. $80 for one year.
Senior Pass
You must be 62 years of age or older to purchase. Passes are $20 for one year or $80 for a lifetime. An Interagency (跨部门的) Annual Pass can be used on many different federal lands across the nation.
Volunteer Pass
It is awarded to those individuals who volunteer 250 hours at one or more recreational sites managed by 5 federal agencies as a way to say “thank you”! The Volunteer Pass is valid (有效的) for 12 months from the month of issuance.
4th Graders
This free pass is available to 4th Graders, 4th Grade Teachers, home school and free-choice learners 10 years of age. Good from Sept. to Aug. of your 4th Grade school year.
Access Pass
People who are living with disabilities can request this $10 lifetime pass. It can be used at many different federal lands across the nation.
For detailed information on fees associated with any Kaibab National Forest recreational site or activity, please visit its website and locate the specific site or activity of interest.
1. How many people does an Annual Pass admit into Kaibab National Forest at most?| A．1. | B．2. | C．3. | D．4. |
| A．It’s free for old people. | B．It shows respect for labor. |
| C．It can be used for a lifetime. | D．It’s given as a reward to 4th Graders. |
| A．Annual Pass. | B．Senior Pass. | C．Access Pass. | D．4th Graders. |
7 . The ebike has gained increasing popularity among people, even the King being spotted riding one. According to the market research company Mintel, sales of the ebikes have almost become three times more than the past five years. While ebikes have become increasingly common, they are still undoubtedly expensive. You can pick up a perfectly sufficient push-bike for £300, but most ebikes cost nearly £2,000. Now, Cycling Electric, designed to help consumers choose an ebike, offers the following recommendations.
Best folding bike: Carbo Model X
Price: £2,799|Weight:13.3kg
Range: up to 34 miles
This is one of the most convenient bikes, from a little-known label. The lightweight Carbo X is the perfect example of convenience thanks to its carbon frame and belt drive, instead of a metal bike chain. This makes it lighter and less likely to get messy than an electric Brompton, with its more traditional, oil y chain.
Most fashionable: Temple Cycles Classic
Price: from £2,995|Weight: 19 kg
Range: up to 74 miles
This Bristol-based brand is known for its elegant push-bikes, which are hand-built in the city.This is its electric version. It’s a very smooth and functional option and not too heavy. Temples have fewer proprietary (品牌专卖的) parts and so are serviceable in any bike shop. Fashionable as they may be, the VanMoofs and the Cowboys can be a bit more complex to get back-up and service.
The money-no-object option: Riese & Müller Nevo4 GT Vario GX
Price: £5,380|Weight:28.4kg
Range: up to 93 miles
This is a prime example of the attention to de tail delivering a high-quality experience in functionality, comfort and practicality—if you can afford it. It is able to handle 25 kg of luggage in a pannier, powerful road lights and a beautifully smooth motor.
1. What is special about the Temples compared with other fashionable ebikes?| A．Their weight is much lighter. | B．They are more functional. |
| C．They are more comfortable. | D．Their service is more accessible. |
| A．Carbo Model X. | B．Riese & Müller Nevo4 GT Vario GX. |
| C．Temple Cycles Classic. | D．The VanMoofs and the Cowboys. |
| A．A feature story. | B．A consumer guide. |
| C．A market research report. | D．An official document. |
8 . If you hate being cold but don’t want to raise your heating bill, then keep reading. Swedish engineer Mr. Oscar Karlsson has provided the perfect solution—a super heater called Hotix Pro.
What makes it so special?
This invention makes it more efficient for people worldwide to heat their homes at low cost. However, what’s really special about Hotix Pro is that it’s been made with the average consumers in mind. One of the amazing features it has is the programmable timer tailored to suit your needs. Also, the remote controller makes it super easy to stay cozy and adjust the temperature.
What do you love about Hotix Pro?
Quick Heating Speed: Little time is needed to warm up the room as long as you plug it in.
Portable (便携式的) & Lightweight: Easily carried from room to room.
Overheat Protection: Built with you and your family’s safety in mind.
Super Quiet: You won’t even hear it when it’s on, but you will definitely FEEL the difference.
How do you get a Hotix Pro?
You can order a Hotix Pro from the supplier’s website. It costs $126 originally but now is on special offer. Order now and you can get a 50% discount (only $52 each when you buy two).
5 Star Reviews★★★★★
This amazing little heater is perfect! It is small but works effectively to heat the room, saving on the precious fuel. This little heater has a timer and a fan with some safety features for customers’ peace of mind. Moreover, I’m a light sleeper extremely sensitive to noise, but with a Hotix Pro, I have perfect sleep at night.
—Sarah
1. What is the most special feature of Hotix Pro?| A．If uses much less energy. | B．It has a customer-centered design. |
| C．It operates in a lower noise level. | D．It heats a whole room quickly. |
| A．$252. | B．$115. | C．$126. | D．$104. |
| A．To show Hotix Pro’s high performance. | B．To prove Hotix Pro’s popularity. |
| C．To explain the design of Hotix Pro. | D．To convey Sarah’s amazement. |
9 . You can’t just rely on textbooks to learn English, if you want to learn a foreign language well. Actually, you need an excellent language environment. This does not mean that you have to move abroad or live with foreigners. It is also a good way to read the original books, and the best and most reliable ones are the classics. Here are four famous books. Let’s see which one you are most interested in.
Ulysses
Ulysses did “stream of consciousness” before the term existed, and it’s also a complicated (难懂的) novel filled with references, wordplay, confusing jokes, and intense, personal reflections by the characters.
Moby-Dick
Moby-Dick has a fame for being very dull. Melville’s novel wasn’t received well on publication (it took decades before people really started to realize how great it is), and the negative evaluation (评价) is repeated every year when students are forced to read it.
Pride and Prejudice
Pride and Prejudice is a masterpiece in the literary world, being the inspiration, basis, and model for so many modern novels. You’re probably more familiar with its plot (情节) and characters than you think. For a book written in the early 19th century, its modernity is surprising only until you realize this is the novel that in many ways defines what a modern novel is.
The Big Sleep
It’s true that the book is written in what seems to modern audiences like a self-consciously tough style, peppered with old-fashioned expressions, and the plot is famously complicated, even for a mystery. It actually has several loose ends that never get solved, but it doesn’t matter.
1. Which book failed to be popular at first?| A．Ulysses. | B．Moby-Dick. | C．Pride and Prejudice. | D．The Big Sleep. |
| A．It is full of confusing jokes. | B．It is famous for its dullness. |
| C．It is a typical modern novel. | D．It has some mysterious (神秘的) ends. |
| A．A textbook. | B．An English magazine. |
| C．A travel brochure. | D．A novel. |
10 . Join our Sail Design Competition and Help Us
Clean Ocean Sailing is a voluntary organization whose aim is to clean our coasts and raise awareness about ocean plastic pollution. They have repaired their sailing boat, Annette, to carry out their important mission and she needs a new sail and your help. This new sail will propel (驱动) her over thousands of miles for the next 10 to 15 years. We’re calling on artists with a vision for happy, healthy oceans to submit sail designs for the Clean Ocean Sailing team.
Design Specifications
● Submit a sail design that reimagines a more sustainable future and an ocean free from plastic pollutants. The background color of the sail will be black. The bigger your design, the better it will be! As the sail will only be seen from far away, small details won’t be seen.
● Make sure that there aren’t any important details on the borders of your design.
● This competition is open for anyone to enter — any age and any design capabilities! We are more than happy for designs to be drawn on an A4 piece of paper — just scan and send!
● If the winning design is hand drawn on paper, we will work with you and a designer to create a digitized version of your artwork!
How to enter
Please tag @stroodles straws and @cleanoceansailing, and use #MakeASplash so we can see and share your work! Please submit your artwork by June 30th, 2023, 23:59.
The Prize
A nice box worth £100+ and your design on the sail for 10+ years!
1. What does the Sail Design Competition aim to do?| A．Call on artists to design a sail. | B．Seek volunteers to clean the coasts. |
| C．Hire artists for the Clean Ocean Sailing team. | D．Find someone to repair Annette and other boats. |
| A．Participants must be over 18 years old. | B．Black should be used for the background. |
| C．A digitized version of the artwork is unaccepted. | D．Details should be added on the borders of the design. |
| A．Share his design with others. | B．Pay £100 to enter the competition. |
| C．Submit his artwork after June 30th, 2023. | D．Use #MakeASplash to get his design seen. |
