1 . Rome, Paris and New York are the world’s top fashion cities, all of which have produced some of the top trends, from fashionable skirts to the hottest new shoes. But have you ever wondered about the negative ideas that they have enforced?
In April 2016, the Advertising Standards Authority (ASA) in Britain banned an ad from Gucci that featured models dancing around and having fun, because they were all extremely skinny. Banning ads due to the models’ extreme figures isn’t new. The ASA banned an ad in 2015 for the same reason. In France, it has been ruled that models are to provide a doctor’s no providing that they are at a healthy weight.
So what is the healthy weight for models? Twenty years ago, the average fashion model weighed 8% less than the average woman. Today, they weigh 23 less.
People may think that being at an unhealthy weight will help them gain the benefits that the models do. This provides a standard of beauty, and therefore people who want to achieve those things may attempt to obtain them through unhealthy ways. People may think that they are overweight, due to the images of models’ thin figures. They see something wrong with their bodies whether they are overweight or not. This is a key factor in a lowered body image, low self-esteem, depression and possibly even eating disorders.
I’m not blaming the fashion industry by any means. It’s not their fault that many people look up to the models and expect to live a life like theirs. I am glad that the ASA is raising its voices when discussing the growing issue of body images in the fashion industry. By banning photos and videos, speaking out against them and pushing for doctor’s notes from the models, it’s pushing for the ideas that the traditional fashion industry’s body image demands should be changed and something more needs to be questioned.
1. According to the text, why was one of Gucci’s ads banned?A.Because the models didn’t act according to the rule |
B.Because its models are much too thin. |
C.Because none of its models had a doctor’s note |
D.Because its models were dancing in an unhealthy way |
A.many women on a diet to become models |
B.people don’t know why models weigh less |
C.models are becoming thinner with time going by |
D.the healthy weight for models hasn’t been decided . |
A.The changes in the standard of beauty | B.The benefits of becoming thin figures. |
C.The negative effects of models images | D.people’s attitudes towards models’ images |
A.Objective | B.Hopeful. |
C.Critical. | D.Humorous. |
Research, market testing, talent, time and money —— all come together to make us want to buy a product.
No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle – class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper – class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing.
1. TV commercials are more important than other programs to television because .
A.they bring in great profits | B.they require a lot of money to make |
C.they are not difficult to produce | D.they attract more viewers than other programs |
A.to persuade people to buy the product |
B.to show how valuable the product is |
C.to test the market value of the product |
D.to make them as interesting as TV movies |
A.the lower – middle – class buyer likes to work with his hand |
B.the more stupid the characters, the more buyers of the product |
C.ad designers attract different people with different skills |
D.an upper – class buyer is only interested in houses and furniture |
A.few people like to watch TV commercials |
B.TV commercials are a good guide to buyers |
C.TV commercials often make people laugh |
D.people do not think highly of TV commercials |
A.He asks TV viewers never to laugh at the TV commercial ads. |
B.Commercials are used to show the true value of a product to be sold. |
C.TV commercials cost much and they do influence us in one way or another. |
D.Brainwashing must be introduced to sell something on TV. |