1 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

A. present        B. features        C. concerned        D. reportedly        E. commercial             F. stretches       G. overwhelming H. exceptionally        I. routinely        J. spared             K. broadcasts

Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.

Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.

YouTube     1    a combination of full-length ads, skippable ads, lower-screen banners and display ads on the page alongside each video. Newspapers that once considered the front page important now     2    run ads there.

Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so     3    . Ads are visible on the stadium wall behind the home-plate umpire(裁判). On-screen graphics include sponsor logos. And everything is a paid plug--“This call to the coach’s zone is brought to you by Verizon.”

According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will     4    use similar technology to trigger full-motion commercials whenever a viewer tries to take a break.

There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL     5    are now loaded with mini commercials that pop up when there is a brief pause in the action, often in “double boxes” that show a view of the field in one frame and a(n)    6    in the other.

Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free     7    of time.

But wherever a screen is involved, or a printed page, ad clutter is     8    everywhere. Programmers and advertisers can’t really be expected to limit this; it’s a fact of business. Consumers, on the other hand, can opt for commercial-free content--if they’re willing to pay for it.

But getting limitless content without paying while also being     9    heavy advertising intrusions is impossible. As media environment is permanently cluttered, audiences should be     10    with what they wish for.

2 . This summer, may we suggest switching your phone to airplane mode and getting lost in a book? It would be a good idea to curl up in your favorite chair with a book on the beach. Here are five brand new beach reads brimming with sunshine sand, romance and secret.

Out of the Clear Blue Sky by Kristan Higgins

Kristan Higgins spins a heartwarming and humorous tale of an empty nester going through some major life changes. The nurse has always put others first. But when her son’s departure for college coincides with her husband leaving her, life presents the perfect time to try to get herself back.

The Sea is Salt and so Am I by Cassandra Hartt

Cassandra Hartt’s debut young adult novel takes place on the coast of Maine, in a fictional town eroding into the ocean. Through different perspectives, this emotional and heartfelt story unpacks the trials of teenagers dealing with trust, love, dangerous tides, and growing up in a hometown that might not exist for much longer.

The Counselors   by Jessica Goodman

What could be better than a juicy tale of friends at a prestigious summer camp. This fast-paced young adult thriller set at the fictional Camp Alpine Lake, will have you turning pages in suspense and feeling a craving for campfires at the same time.

Dog Friendly by Victoria Schade

Pet lovers, cat your heart out. The latest novel from dog trainer and author Victoria Schade features an overworked vet, Morgan Pearce, who escapes to Nantucket to recharge while taking care of her client’s dog. Unexpected romance is in store for her.

The Forest of Vanishing Stars by Kristin Harmel

Now available in paperback, the author tells a page-turning novel about a woman who, after being kidnapped, finds herself isolated and living in the wilderness of Eastern Europe during World War II. In an unexpected turn of events, she is suddenly thrust into teaching a group of Jewish people who escaped Nazi Germany how to survive in the forest.

1. Who are these books probably recommended to?

A．People taking a plane.

B．People working on the beach.

C．People going on holiday.

D．People longing to live by the sea.

2. Which of the following would you choose if you favour stories about teenage life?

A．The Counselors and Dog Friendly.

B．The Sea is Salt and so Am I and The Counselors.

C．The Counselors and The Forest of Vanishing Stars.

D．Out of the Clear Blue Sky and The Sea is Salt and so Am I.

3. What do these books have in common?

A．They are mainly fictional.

B．They are heartwarming tales.

C．They are tales set in coastal areas.

D．They are exploring the same theme.

3 . Most forms of conventional advertising — print, radio and broadcast television — have been losing ground to online ads for years; only billboards, dating back to the 1800s, and TV ads are holding their own. Such out-of-home advertising, as it is known, is expected to________ by 3.4% in 2022, and digital out-of-home (DOOH) advertising, which includes the LCD screens found in airports and shopping malls, by 16%. Such ads draw viewers5 attention from phones and cannot be skipped or ________, unlike ads online.

Billboard owners are also ________ the location data that are pouring off people’s smartphones. Information about their owners’ locations and online browsing gets collected and sold to media owners. They then use these data to work out when different groups — “business travellers”, say — walk by their ads. That________ is added to insights into traffic, weather and other external data to produce highly relevant ads. DOOH ________ can deliver ads for coffee when it is cold and iced drinks when it is warm.

Such ________ works particularly well when it is accompanied by “programmatic” advertising methods, a term that describes the use of data to automate and improve ads. In the past year billboard owners such as Clear Channel and jcDecaux have ________ programmatic platforms which allow brands and media buyers to select, purchase and place ads in minutes, rather than days or weeks. It is said that outdoor ads will increasingly be bought like online ones, based on audience and views as well as________.

That is possible because billboard owners claim to be able to ________ how well their ads are working, even though no “click-through” rates are involved. Data firms can tell advertisers how many people walk past individual advertisements at particular times of the day. Advertisers can estimate how many individuals ________ to an ad for a handbag then go on to visit a nearby shop (or website) and buy the product. Such metrics make outdoor ads more________ -driven, automated and measurable, argues Michael Provenzano, co-founder of Vistar Media, an ad-tech firm in New York.

However, the outdoor-ad revolution is not ________ -free. The collection of mobile-phone data raises privacy concerns. And ________ of the online-ad business for being vague, and occasionally dishonest, may also be targeted at the OOH business as it becomes bigger and more complex. The industry is ready to________ such concerns, says Jean-Christophe Conti, chief executive of VIOOH, a media-buying platform. One of the________ of following the online-ad pioneers, he notes, is learning from their mistakes.

1.

A．shrink

B．grow

C．disappear

D．emerge

2.

A．obtained

B．blocked

C．separated

D．arranged

3.

A．making progress in

B．getting engaged in

C．becoming part of

D．taking advantage of

4.

A．value

B．record

C．knowledge

D．feeling

5.

A．opponents

B．providers

C．learners

D．instructors

6.

A．adding

B．collecting

C．targeting

D．producing

7.

A．changed

B．forbidden

C．cleared

D．launched

8.

A．marketing

B．evolution

C．location

D．branding

9.

A．measure

B．wonder

C．notice

D．forget

10.

A．devoted

B．opposed

C．related

D．exposed

11.

A．concept

B．data

C．customer

D．research

12.

A．stress

B．conflict

C．injury

D．problem

13.

A．aspects

B．demands

C．criticisms

D．details

14.

A．address

B．share

C．reflect

D．emphasize

15.

A．benefits

B．difficulties

C．challenges

D．conditions

4 .

Gifts in Wills could be the key to protecting the future of human health
Our experience of COVID-19 shows how suddenly a global health challenge can appear. As someone interested in science, you will understand that while nobody can predict what we will face next, we can be certain that the future will bring many more threats to human health. As Chair of the Medical Research Foundation-the charitable arm of the Medical Research Council-I have seen the incredible impact that individuals who remember the Foundation in their Wills can have on the future of our health and wellbeing here in the UK. These gifts fund research and researchers which can have far-reaching implications for human health. With a gift in your Will you can play a key role in providing the science that will protect the health of future generations. Right now, the Foundation is funding research to tackle antimicrobial resistance, and investing in researchers like Dr Myrsini Kaforou—who will make the fight against antimicrobial resistance her life’s work.	Without support at the crucial early stages, researchers like Dr Kaforou can be forced to abandon their passion and leave science altogether, with an immeasurable loss to future human health. Gifts in Wills provide the long term funding and security that allows the Foundation to invest in projects like Dr Kaforou’s and lay the foundations for quality research in years to come. Your Will can fund the rational response to health challenges that medical science provides. “As scientists, our duty is to secure the future of research for the generations that follow.” Professor Fiona Watt, President of the Medical Research Foundation and Executive Chair of the Medical Research Council. While we don’t know what the future holds for human health in the UK, we do know that research, and the brilliant scientists driving that research forward, are the key to meeting those challenges for years to come. But many of these scientists rely on the generosity and foresight of fellow members of the public-people like you, who understand the	power of science and are willing to leave a gift to medical research in their Wills. At the Medical Research Foundation, over 90% of our voluntary income comes from individuals who choose to include a gift in their Will-they are crucial in the Foundation’s ability to fund research that will enable the next generation of scientists to make real world discoveries in the future. A gift in your Will to the Medical Research Foundation is an excellent investment and will have a lasting impact on science and on the future of human health in the UK.
The request your free guide to gifts in Wills fill in this form and return to Freepost, MEDICAL RESEARCH FOUNDATION. You don’t need a stamp OR visit medicalesearchfoundation.org.uk/support-us/wills Name                               Address                             postcode                            Email address                        We would like to contact you from time to time with our latest news. Please tick here if you are happy for us to contact you via email. The Medical Research Foundation does not share your personal information. You can unsubscribe at any time. Medical Research Foundation is a charity registered in England and Wales (Reg. Charity No.1138223).

1. What can be learned about the Medical Research Foundation?

A．It is a UK-based medical center for rare diseases.

B．It is breaking ground in tackling antimicrobial resistance.

C．It is famous for training next generations of scientists.

D．It is a section of the Medical Research Council.

2. If Jenny would like to be kept informed of the work of the Medical Research Foundation via email, she should       .

A．fill in the form at the bottom	B．scan the QR code on the right
C．click the provided website link	D．send an email to the foundation

3. The whole page is devoted to       .

A．advocating one charitable agency	B．introducing some brilliant scientists
C．launching an appeal for donations	D．raising awareness of global health challenges

5 . Of Special Interest to Freshman

Freshman Seminars are small classes just for freshmen, with some of York’s most distinguished faculty members. Some seminars provide an introduction to a particular field of study; others take an interdisciplinary (跨学科的) approach to a variety of topics. All seminars provided a friendly environment for developing relationships with faculty members and peers.	STARS (Science, Technology, and Research Scholars) provides undergraduates of every year with an opportunity to combine research, course-based study, and development of mentorship skills. The program offers research opportunities and support to students historically underrepresented in the fields of natural science and quantitative reasoning, such as racial and ethnic minorities, women, and the physically challenged. More than 100 students each year participate in STARS, during the academic year or over the summer months.
Directed Studies is a selective freshman interdisciplinary program focusing on Western civilization that includes three yearlong courses —literature, philosophy, and historical and political thought — in which students read the foundational works of the Western tradition.	Perspectives on Science and Engineering is a lecture and discussion course for about 75 selected freshmen who have exceptionally strong backgrounds in science or mathematics. The yearlong course explores a broad range of topics, exposes students to questions at the frontiers of science, and connects the first-year students to York’s Scientific community.
Academic Advising is a collective effort by the residential colleges, academic departments and various offices connected to York University Dean’s office. Students’ primary academic advisors are their residential college deans, to whom they may always turn for academic and personal advice. The deans live in residential colleges and supervise the advising networks in the college. Students also have a freshman advisor who is a York faculty member or administrator affiliated with their advisees’ residential college. Each academic department has a director of undergraduate studies (DUS) who can discuss with students the department’s course offerings and requirements for majors.	Science and Engineering Undergraduate Research York is one of the world’s foremost research universities. Independent engineering research and design projects and scientific research are an essential part of undergraduate science education at York. Science students can begin conducting original research as early as the freshman year. Ninety-five percent of undergraduate science majors engaged in research with faculty mentors.

1. An African female freshman seeking opportunities of research is most likely to choose _____.

A．Freshman Seminars	B．Directed Studies
C．STARS	D．Perspectives on Science and Engineering

2. In which program may the science majors be guided to read Shakespeare’s works?

A．Academic Advising.

B．Directed Studies.

C．STARS.

D．Freshman Seminars.

3. Which freshman may have priority to attend Perspectives on Science and Engineering?

A．The one who has already got a novel published.

B．A medalist of the International Mathematical Olympiad.

C．The one who has designed an original engineering project.

D．An applicant for York’s Scientific Community.

4. Which of the following is TRUE about the residential colleges?

A．Deans of most academic departments live with students there.

B．Directors of undergraduate studies of most majors work together there.

C．The college deans serve as the principal figures in an advising network.

D．The college deans engage in scientific research with selected freshmen.

6 . According to a survey conducted by wenjuan.com for the China Youth Daily, 71.0 percent of the 1,538 people polled said they watched short videos on a________basis. 61.8 percent believed that long-term viewing of short videos could interfere with their normal social interactions; and 65.2 percent suggested that video platforms step up in issuing regular________so that users could take a break.

This appeal for external aids to help________ the addictive habit hints at the crushing hold short videos have on the shiftless majority— many of them are not utterly ________ self-control in other circumstances.

Another recent survey of juveniles found 65.6 percent of them have watched short videos, and 20 percent of them just couldn’t stop watching.

For as you click on those seemingly________videos, your life will be thrown into a mindless spiral (螺旋)as we eagerly move from one piece to the next, each lasting 20 to 30 seconds, and are shocked, amused, and outraged in rapid________.

You never have a chance to get________, for you are always curious about what the next piece would be like,________more. All that is needed is a slight twitching (抽动) of one of your fingers.       

Respondents do believe some videos could be useful by teaching you how to cook， how to apply make-up, practice wellness, or buy things. There was even an alleged (声称但未经证实的) telecom fraudster publicizing his________and daring the police to catch him in Dubai, according to him.

It is shocking to realize that a published video itself would have ________ acquired a degree of authenticity and enough to prevent all intentions and the need for checking, even________ such basic facts as authorship.

So it is natural that 36.7 percent of the respondents in the wenjuan.com survey cited the issue of false and misleading content in short videos as an issue, and relevant authorities should have stepped in long ago to________it.

Yes, juvenile-only modes have been________for some time, but it is so easy for children to avoid this.________ , there is an equal need for a mechanism to prevent adults from becoming addicted, notably by limiting the lime they are allowed to view the videos. Thus, when 37.0 percent of the respondents said that, as far as viewing habits are concerned, parents should be a role model to prevent the imitation of juveniles. Maybe all parents should________their mobile phones for a moment of self-reflection.

1.

A．regular

B．personal

C．social

D．satisfied

2.

A．signals

B．innovation

C．alerts

D．clues

3.

A．kick

B．develop

C．foster

D．deprive

4.

A．with

B．under

C．through

D．without

5.

A．attractive

B．unharmful

C．meaningful

D．popular

6.

A．speed

B．succession

C．transition

D．movement

7.

A．thrilled

B．horrified

C．bored

D．delighted

8.

A．expecting

B．growing

C．addicting

D．foreseeing

9.

A．competence

B．identification

C．enthusiasm

D．willingness

10.

A．automatically

B．consciously

C．insanely

D．likely

11.

A．ignoring

B．predicting

C．meditating

D．regarding

12.

A．represent

B．address

C．interfere

D．stress

13.

A．on schedule

B．out of order

C．in place

D．in need

14.

A．In fact

B．For example

C．Therefore

D．Instead

15.

A．focus on

B．live without

C．give way to

D．put aside

7 . If you want to learn something new in your spare time, there are some choices for you.

AR Workshop

615-258-5569 | arworkshop.com/nashville

AR Workshop is a DIY studio that offers hands-on classes for decorating home from raw materials. Join an instructor-led workshop where you can make wood signs, framed signs, round signs, centerpiece boxes and more! AR Workshop will help you take your home decoration to the next level and have fun while creating it!

Artistic Elements Dance

615- 472-9471 | artisticelementsdance.com

Artistic Elements’ aim is to develop dancers with excellent, professional technique, humble character and team spirit. We offer Beginner to Pre-Professional Level Classes to dancers from 18 months to adults in the styles of ballet, jazz, musical theatre, hip hop and more! Our experienced teachers all well-trained are willing to share the love of dance with each student who walks through our doors and ensure our dancers train safely in a positive environment. In addition to group classes, Artistic Elements offers private lessons, open master classes and birthday parties.

Melody Music Studios

615-510-3798| melodymusicstudios.com| musiclessonsnashvilletn. asp Melody Music Studios offers exciting music and voice lessons, in the student’s home or the instructor’s personal studio. We offer all styles, traditional and/or by ear, in a fun and positive environment. There’s a grace period (宽限期) of three business days to cancel after the trial lesson (试课), and if you’re not satisfied, it’s FREE! So you have nothing to lose to sign up today!

My Gym of Brentwoo

615-371-5437| mygym.com/brentwood

My Gym is the expert in children’s fitness. It has good programs and facilities designed to help children 6 weeks through 13 years of age develop physically and mentally. Our structured, age-appropriate, weekly classes include music dance, games, special rides, gymnastics, sports and more. Children have loads of fun as they gain strength, balance, coordination and flexibility while developing social skills and confidence.

1. If Mary wants to make her new home more beautiful, which one suits her best?

A．Melody Music Studios.	B．My Gym of Brentwood.
C．AR Workshop.	D．Artistic Elements Dance.

2. What do you know about Artistic Elements Dance?

A．It provides various courses for dancers of all ages.

B．Its teachers can give professional training to learners.

C．It provides summer and winter camps for dance lovers.

D．It only focuses on developing dancers’ professional dancing skills.

3. After taking part in the trial class of Melody Music Studios, you       .

A．must pay for it

B．must take the courses

C．can call off the class at any time free

D．have right to decide whether to continue

4. Who will probably go to My Gym of My Brentwood?

A．Tom, a 6-month old boy, was born with a weak heart.

B．Mark, a 12-year-old student, wants to get stronger.

C．Tony, a 31-year-old teacher, likes to build up his body.

D．John, a 65-year-old retired man, wants to kill his spare time.

5. This passage most likely comes from      .

A．an advertisement	B．an art show review
C．an exhibition guide	D．a school announcement

8 . June 5 is World Environment Day. To promote a simple, healthy, low-carbon lifestyle, China Daily and the municipal government of Wuxi, Jiangsu province, are sponsoring the 2022 International Cartoon and Illustration Exhibition.

The exhibition is open to art enthusiasts, cartoonists, and illustrators worldwide. The works should reflect the impacts of global climate change on society and everyday life and how the human race is dealing with climate change. The works should also promote environment protection, a green lifestyle and harmony between humans and nature.

The winner of the Gold Award will be honored with a prize of 50,000 yuan, the two winners of the Silver Award will receive 20,000 yuan each and the three winners of the Bronze Award will get 10,000 yuan each. Gold, Silver and Bronze winners will aliso receive trophies(奖杯)and certificates. The winners of Outstanding, Shortlisted and Popular awards will receive souvenirs in addition to certificates.

Requirements

1.Any cartoon or illustration submitted must be the participant’s original work.

2.The type may be, but is not limited to, a cartoon or an illustration.

3.A participant may submit a maximum of 20 images, with no limit to single images or a series.

4.A brief introduction about the contribution, including its title and a caption, is required.

5.Please give us your e-mail address and phone number so we can reach you should there be any-significant developments.

6.The contribution should be accompanied by at least one tag in order to be entered into a ‘specific category or categories when uploading.

To Contribute

Please register and upload through the website: art contest. chinadaily.com.cn.

1. What information is NOT included in this announcement?

A．Organizers.

B．Target participants.

C．Business partners.

D．Requirements.

2. What will you certainly get if winning?

A．Award money.

B．A trophy.

C．A certificate.

D．A souvenir.

3. What should you do to participate in this exhibition?

A．Submit a cartoon series with at least 20 pictures.

B．Introduce your contribution in detail.

C．Limit your contribution’s type to a cartoon.

D．Tag your entry with a certain type.

9 . 听下面一段独白，回答以下小题。
1. What kind of videos are the most popular?

A．Videos about animals.

B．Videos about cooking.

C．Videos about music.

2. How can beginners improve their videos?

A．By copying famous stars.

B．By consulting their friends.

C．By uploading at least 10 videos.

3. How often should you update your videos?

A．Twice a week.

B．Every day.

C．Every other month.

4. What's the purpose of the speaker?

A．To instruct.

B．To advertise.

C．To entertain.

10 . 听下面一段独白，回答以下小题。
1. What is today’s Art Review about?

A．A report on an artistic film.

B．An interview with an artist.

C．An event in London National Museum.

2. When does The Vanishing Lady begin?

A．At 7:30.

B．At 8:00.

C．At 9:30.

3. What is Porten?

A．An actor.

B．A playwright.

C．A director.

4. What are Peter Field’s boats like?

A．They are strongly built.

B．They are huge.

C．They are fast.