1 . Directions: After reading the passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.

    1    most TV stations and video-streaming platforms try to attract viewers by producing star-studded(明星荟萃的)reality shows, Henan TV has gone viral(走红)by promoting traditional culture through Chinese dance.

This year, Henan TV produced seven dance pieces    2    (highlight)traditional culture, such as Rhapsody on the Luo River Goddess(《洛神水赋》), a two-minute underwater dance, and Dragon Boat Festival and Guardian Warriors of Longmen(《龙门金刚》), a dance piece    3    (support)by AR technology against the backdrop of the Longmen Grottoes.

Last month, Yao Wei, director of the TV station’s Innovation Center, was invited to talk about how the TV station     4    (produce)the hit dance pieces at a three-day forum centering on the research of Chinese dance.

The pieces made an emotional impact on audiences, most of    5    are members of Gen Z(people born between 1995 and 2009), Yao said.

“It    6    (be)over forty years since the country’s reform and opening-up and the younger generations have grown up with a more open mindset. With plenty of resources and opportunities, they embrace Chinese culture and are proud of it,” said Yao. “    7    we need to do is present Chinese culture and tradition in interesting ways for those young people.”

Yao added that Henan TV has been producing shows highlighting traditional culture, such as traditional operas and kung fu, for nearly 30 years.

“    8    (appeal)to younger audiences, we are also changing our shows. One of the keys is to produce content with strong visual creativity,” Yao said. “For example, the latest technology and unconventional stage settings, like underwater scenes, have become our new ways of telling stories about traditional Chinese culture, rather than simply narrating history with traditional video content.”

Another key to successfully    9    (reach)younger audiences is using social media platforms to promote their shows.

“Social media    10    (shape)and driven by young people. It’s a powerful form of communication. When they take a quick scroll through their phones, they easily become interested in an eye-catching video,” Yao said.

2 . No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led the concept of specialization, which means that people would specialize in, or focus on doing one specific job.

Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, took care of the fields and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows (型), or any of the other hundreds of things a farm needed. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright, invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers would trade what they grew for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First, he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointed to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

A medium(媒介) in advertising talk,is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term was not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

A crier, in a historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers may have hired such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

1. What probably led the start of advertising?

A．The discovery of iron.	B．The specialization of labor.
C．The appearance of new jobs.	D．The development of farming techniques.

2. To advertise his plows, Mr. Plowright       .

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

3. In ancient Egypt, a crier was probably someone who      .

A．owned a ship	B．could weep easily
C．ran a shop selling goods to farmers	D．functioned like today’s TV or commercial

4. The last two paragraphs are mainly about      .

A．the history of advertising	B．the benefits of advertising
C．the early forms of advertising	D．the basic design of advertising

3 . 听下面一段独白，回答以下小题｡
1. What can the participants do in the program?

A．Watch two movies.

B．Meet some astronauts.

C．Try astronaut training exercises.

2. How much does the third participant in a group need to pay?

A．$19.9.

B．$ 99.

C．$199.

3. What is a requirement for going to the center?

A．Traveling in a group of three.

B．Being at least 7 years old.

C．Leaving before 3:00 pm.

4. Why does the speaker give this talk?

A．To advertise a program.

B．To share some good news.

C．To tell the history of a center.

4 . Find Your Adventure at the Space and Aviation(航空) Center

If you’re looking for a unique adventure, the Space and Aviation Center (SAC) is the place to be. The Center offers programs designed to challenge and inspire with hands-on tasks and lots of fun.

More than 750,000 have graduated from SAC, with many seeking employment in engineering, aviation, education, medicine and a wide variety of other professions. They come to camp, wanting to know what it is like to be an astronaut or a pilot, and they leave with real-world applications for what they’re studying in the classroom.

For the trainees, the programs also offer a great way to earn merit badges(荣誉徽章). At Space Camp, trainees can earn their Space Exploration badge as they build and fire model rockets, learn about space tasks and try simulated(模拟) flying to space with the crew from all over the world. The Aviation Challenge program gives trainees the chance to earn their Aviation badge. They learn the principles of flight and test their operating skills in the cockpit(驾驶舱) of a variety of flight simulators. Trainees also get a good start on their Wilderness Survival badge as they learn about water- and land-survival through designed tasks and their search and rescue of ＂downed＂ pilot.

With all the programs, teamwork is key as trainees learn the importance of leadership and being part of a bigger task.

All this fun is available for ages 9 to 18. Families can enjoy the experience together, too, with Family Camp programs for families with children as young as 7.

Stay an hour or stay a week — there is something here for everyone!

For more details, please visit us online at www.sac.com.

1. Why do people come to SAC?

A．To experience adventures.

B．To look for jobs in aviation.

C．To get a degree in engineering.

D．To learn more about medicine.

2. To earn a Space Exploration badge, a trainee needs to           .

A．fly to space

B．get an Aviation badge first

C．study the principles of flight

D．build and fire model rockets

3. What is the most important for trainees?

A．Leadership.	B．Team spirit.
C．Task planning.	D．Survival skills.