3 . The AIDA model is the foundation of modern marketing and advertising practice. It outlines the four basic steps used to persuade potentials to make a purchase. The first three steps lie in creating attention (A), decorating interest (I), and building desire (D) for the product, before the fourth step — the “call to action” (A) — tells them exactly how and where to buy. AIDA can channel the customer’s feelings through each stage toward reaching a sale.

Attracting the customer’s attention is the first challenge and this may be achieved by using an attracting phrase or picture. Once someone’s attention has been clutched, it must be turned into real interest. This is best done by providing a brief description of the product’s benefits to the consumer rather than simply listing the product’s main features or problem-solving claims.

Now, it is time to transform that interest into a desire for a product or service. This is where consumers need to believe their lives could be better by possessing the product. It could be a vital step towards turning a potential into a real customer.

“Call-to-action” is where all of the initial hard work pays off and leads to the action from a potential customer. For example, they might pick up the phone to discuss the idea of a trial of the services or, alternatively, they may just buy that product or service that has been promoted to them all along.

And AIDA is used to great effect in the movie industry. Movie studios begin their marketing campaigns months in advance. The campaigns develop by offering attractive flashes of the movie without giving too much away. Desire is inspired by the release of the full preview which is fully designed to show the exciting moments of the movie, from special effects to humorous lines of dialogue on the opening weekend. Advertisements in newspapers and on television focus on the movie’s release, inviting the consumer to go and buy a ticket.

1. What is the purpose of practising AIDA?

A．To create jobs.	B．To increase sales.
C．To research markets.	D．To introduce products.

2. What does the underlined word “clutched” mean in Paragraph 2?

A．Seized.

B．Freed.

C．Cheated.

D．Affected.

3. In which stage of the AIDA model may a customer call to try the service?

A．Action.

B．Interest.

C．Desire.

D．Attention.

4. Why does the author mention the movie industry in the last paragraph?

A．To design an AIDA model.	B．To display how AIDA works.
C．To show how to make a movie.	D．To advertise the movie industry.

4 . The Olympic Museum’s educational programs are now free!

As of 1 January 2023, our educational programs are free! Teachers can tailor their visits to their own needs and interests, choosing between self- guided tours, guided tours and workshops, with online educational resources also available.

Here is all the practical information you need to organize your visit. In order to make a reservation, please fill in the pre-reservation form. This form is a must for all types of visits. There are four ways to visit the Museum with your class:

●Guided tour: Visit the permanent exhibition accompanied by one of our activity leaders.

Duration: 90 minutes

●Workshop + guided tour: Themed tour of the exhibition (permanent or temporary depending on the topic) and workshop in the Gym or Studio, all accompanied by an activity lender.

Duration: 2×45 minutes

●Workshop + independent visit (optional): Accompanied by an activity leader, make the most of a themed workshop and extend your Olympic experience by visiting the exhibitions independently.

Duration: 45 minutes for the workshop, unlimited for an independent visit

●Independent visit: Access to all exhibition areas except educational areas.

Duration: unlimited

Practical Information

Self-guided visitors in groups with a reservation will be given priority at the entrance. If the exhibitions are too crowded, we may not be able to give you the privilege.

Safety distances between adults and students/ children must be respected.

Rates

All our educational programs are free of charge for those under the age of 16.

●Children up to the age of 15: free

●Students aged 16 and over & adults: $ 14

●Accompanying adult (1 for 1-10 students, 2 for 11-20 students, etc.): free

1. What can a teacher do when planning a visit to the museum for the students?

A．Tailor a guided tour for unlimited lime.

B．Make a reservation without filling out a form.

C．Choose an independent tour in educational areas.

D．Design a self-guided tour with a 45-minute workshop.

2. Visitors have priority access to the Museum when        .

A．the exhibitions are too jammed

B．they are in a guided tour group

C．safely distances between people are respected

D．reservations are made for their self-guided groups

3. What is the cost for three teachers to take 17 students aged 15, and 2 aged 16 for a tour?

A．$14.

B．$28.

C．$42.

D．$56.

6 . A beautiful historic house is set in a glorious landscape of gardens and parkland within the heart of Nottingham shire. Founded as a monastic house (修道院) in the late 12th century. Newstead Abbey was home to the poet Lord Byron between 1808-1814. Inside the Abbey there is much to explore including Victorian room settings, and the poet's private apartments.

The gardens and parkland at Newstead Abbey cover more than 300 acres with paths that run past lakes, ponds and waterfalls. The formal gardens are the perfect place to relax and offer something in all seasons from the bright colours of the flowers in late spring to the Japanese maples in autumn.

Historic House tours take place Saturday & Sunday at 3 p.m. Meet one of the tour guides to explore some of the fascinating history of Newstead Abbey and find out more about its most famous resident, George Gordon Byron, and hear some of the stories of the time he spent at Newstead Abbey. Please note that tours must be booked.

Guide Prices

Ticket Type	Ticket Price
Art Fund members	Free
House Admission (Under 16)	£6.00 per ticket
House Admission Adult	£10.00 per ticket
House Admission Family (2 Adults & 2 Children)	£25.00 per ticket
Under 5	Free

For further information, please click HERE.

1. In Newstead Abbey we can___________.

A．enjoy colorful flowers in all seasons	B．meet the poet Lord Byron in person
C．explore Victorian room settings	D．live in the poet's private apartments

2. Historic House tours are offered only___________.

A．at weekends

B．on weekdays

C．in autumn

D．in late spring

3. If a family of four (two adults and a 15-year-old and a four-year-old) visit Newstead Abbey, how much should they pay at least?

A．£32

B．£25

C．£26.

D．£31.

9 . Recommended Books of This Summer

Hello Beautiful

by Ann Napolitano (Dial, $28)

A young loner marries into a family whose four sisters are fond of likening themselves to Little Women’s characters. Over the course of thirty years, the siblings (兄弟姐妹) will grow, up and change, and their sisterhood will be repeatedly challenged. Throughout, the sisters remain themselves. However, their shortcomings areas deeply rooted as their nature of kindness.

Commitment

by Mona Simpson (Knopf, $30)

In Mona Simpson’s latest novel, three siblings push into adulthood just as their mother is sent to a mental hospital. They are, together, alone in the world. As Walter builds a business career, Lina pursues art, and Donnie is addicted to drugs, their every problem is troubled by questions about money, their mother, and each other, Whatever happens, their commitment (承诺) to one another is unchanging，

Brother & Sister Enter the Forest

by Richard Mirabella (Catapult, $27)

Richard Mirabella’s first book is most impressive in its description of a never-shifting sibling relationship. When troubled Justin shows up at his sister’s door seeking help, Will a is cautious, Mirabella captures the push and pull between two characters whose love just might help each of theme sea pea “bubble of loss and fear”.

Siblings

by Brigitte Reimann (Transit, $17)

This novel set in 1960 East Germany brings the past so close that it barely feels past. It opens with a young woman arguing with her beloved brother to try to persuade him from leaving for West Germany. Reimann, who lost a brother to the West that same spring, truly believed the East German way was better.

1. What do we know about the four siblings in Hello Beautiful?

A．They live happily together for thirty years.

B．They distrust each other and end up as enemies.

C．They like to read novels, such as Little Woman.

D．They compare themselves to characters in Little Woman.

2. Whose book has the lowest price?

A．Ann Napolitano.

B．Mona Simpson.

C．Brigitte Reimann.

D．Richard Mirabella.

3. What are the four books have in common?

A．They are all about siblings.	B．They belong to nonfiction s.
C．They deal with mental problems.	D．They are published by the same publisher.

10 . Under Singapore’s Vaccinated Travel Framework, all travellers including Singapore citizens and permanent residents arriving from all countries/regions can enter Singapore without quarantine (隔离), testing or entry approvals if they meet the following requirements:

*Be a child born on or after 1 Jan. 2010 — children who meet this criteria can enter regardless of COVID-19 vaccination status (疫苗接种状态).

*Be fully vaccinated with WHO EUL vaccines if born on or before 31 Dec. 2009 (i. e. age 13 and above by year of birth) Mixed doses using these WHO EUL vaccines, and vaccination with recovery are also acceptable.

*Be vaccinated against Yellow Fever if you have visited Yellow Fever high risk countries/regions in Africa and Latin America — a valid Yellow Fever vaccination certificate is required.

Travellers born on or before 31 Dec. 2009 who do not meet the vaccination requirements above are considered non-fully vaccinated travellers. They will be subject to entry approvals, tests and quarantine. This includes travellers who:

*Are medically exempted (免除) from COVID-19 vaccination.

*Took non-WHO EUL vaccines only, and did not take the minimum dosage of WHO EUL COVID-19 vaccines.

*Recovered from COVID-19 but did not complete the minimum dosage of WHO EUL COVID-19 vaccines.

Generally, non-fully vaccinated long term pass holders and short-term visitors are not allowed to enter Singapore unless in exceptional circumstances.

Click the orange button below for a detailed checklist of travel requirements.

1. Who can enter Singapore without entry approvals?

A．A college graduate unvaccinated.	B．A ten-year-old boy from Australia.
C．A Singaporean infected with COVID-19.	D．A business man from Africa with Yellow Fever.

2. What will the non-fully vaccinated travelers do to enter Singapore?

A．Get a long term pass.

B．Take non-WHO EUL vaccines.

C．Have physical examination on a regular basis.

D．Provide entry approvals and receive tests and quarantine.

3. Where is this text probably taken from?

A．A textbook.

B．A magazine.

C．A website.

D．A brochure.