1 . Many of the most memorable advertisement campaigns around tend to be funny. Advertisers use this ________ to attract customers to their product. Audiences like to be ________. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be ________.

The best products to sell using humor tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often ________, can be represented without providing a lot of facts, and that’s where there’s room for ________. Candy, food, alcohol, ________ and toys/entertainment related products have proven to benefit the most from humor in their campaigns.

Another point to consider when using humor in advertising is that different things are ________ to different people. A commercial that may leave one person laughing may leave a ________ taste in another’s mouth. The ________ market must always be considered. What’s funny in a client presentation may not be funny on an airplane, at a country club or in a hospital.

Humor in advertising tends to improve ________, but does not improve product recall, message credibility, or buying intentions. ________, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be________. One of the major keys to a successful humorous campaign is ________, once a commercial starts to wear out there’s no saving it without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly ________. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes ________ along with their products.