1 . Advertising is about creating images,and this is especially true when advertising food and drinks.What the______looks like is more important than what it tastes like.If companies hope to sell food successfully,the food must______appetizing.
Television advertising of food often uses______.Apparently,food looks especially appetizing if it moves.Chocolate sauce looks much more______when you see it being poured over ice cream than it does just sitting in a jar.
______effects also help to sell food:sausages sizzling(咝咝响) in a frying pan are mouthwatering.A TV______for a brand of coffee had the sound of coffee percolating(过滤) in the background.The commercial was so______that it lasted five years.
The______of food and its packaging is also very important.If the color looks______,people won’t eat it.Nobody would normally eat blue bread or drink blue beer.Other______food colors are purple,gray,and in some cases,white.
How people expect something to taste often influences how it______does taste.Researchers gave some mineral water to two groups of people.They told one group that the water was mineral water,and almost all people said,“It tastes______.”Then the researchers told the other group that the water was tap water.This group said the water tasted a little funny.The word tap created a(n)______image of chlorine(氯).
It is the same with______.A food manufacturer gave a group of people the same______in a glass jar and in a can and asked them to taste it.They all claimed that the product in the glass jar tasted better.
So it seems to be true.Image is everything.
1. A.company | B.food | C.image | D.milk |
2. A.look | B.taste | C.sound | D.smell |
3. A.sound | B.sense | C.movement | D.imagination |
4. A.beautiful | B.natural | C.clean | D.delicious |
5. A.Action | B.Television | C.Music | D.Sound |
6. A.advertisement | B.program | C.show | D.speech |
7. A.noisy | B.expensive | C.successful | D.long |
8. A.price | B.name | C.brand | D.color |
9. A.right | B.great | C.interesting | D.wrong |
10. A.unknown | B.unpopular | C.practical | D.famous |
11. A.actually | B.especially | C.elegantly | D.seriously |
12. A.strange | B.funny | C.good | D.salty |
13. A.perfect | B.unusual | C.unpleasant | D.unbelievable |
14. A.advertising | B.packaging | C.producing | D.tasting |
15. A.product | B.water | C.meat | D.coffee |