A large-scale cultural exploration program National Treasure made its first show on CCTV on Sunday night. In the first episode, the Palace Museum in Beijing displayed three treasures. As a     1     variety show (综艺节目), the National Treasure aims to showcase the background stories of national treasures and     2     various art forms. In the show, “national treasure keepers” acted by famous and common people will present treasures, telling their stories with the collections and interpreting the historical mystery. The show aims to inspire the ancient Chinese civilization (文明) and make the national treasures “    3    ”.

This is not the first time for the Palace Museum in Beijing to be extremely welcomed online in China,     4     its efforts in cultural products and self-promotion (自我宣传) in recent years.

Last year, the museum     5     so much attention because of the huge success of the three-episode TV documentary, Masters in the Forbidden City, and a movie with the same name. Over the last few years, the museum has     6     signposts (路标) and 1,400 new chairs have been provided. In addition, the Palace Museum opened a (an)     7     online store on e-commerce platform Taobao, selling related products. It also started their self-promotion through new media, publishing articles to promote the culture of the museum. It     8     swept (席卷) the Internet by its humorous style and interesting content. At the same time, the Palace Museum has published several mobile apps, one of which saw over 200,000 downloads just two weeks after its     9     in 2013. Its self - promotion has achieved great results. In 2012, the museum saw 15 million visitors. And it received 16 million visitors last year.

The museum is also     10     among foreign leaders. For example, US President Donald Trump and his wife visited the Palace Museum on Nov 8.