2 . 选词填空

Hello,     1    ! I have     2     important to tell you. The new table tennis room of our shool will be open to all the teachers and students next Monday.     3     who is interested in playing table tennis is welcome. Besides, all the facilities have been prepared for you, so you don’t need to take     4     with you. Please remember its open time is 9：00 am—17：00 pm. After school, if there is     5     in it, we will lock up.

That’s all. Thank you!

3 . Directions: After reading the passage below, fill in each blank with a proper word given in the box. Each word can only be used once. Note that there is one word more than you need.

A. launched            B. Typically            C. purchasing            D. approach       E. established F. offer                 G. promote             H. Conventionally        I. research          J. identical        K. boosting

Affiliate Advertising

What is affiliate advertising? Affiliate advertising is an online marketing channel in which an advertiser pays a blogger to     1    products or services on the blogger’s site.

There are three main types of affiliate ads: pay-per-click, pay-per-lead, and pay-per-sale. Each of these affiliate ad types has one thing in common: they are all performance-based. You don’t earn money until your readers perform an action, such as clicking on a link, or clicking on a link and then     2    the product on the page to which the link takes them.

Seeking advertisers one at a time is time-consuming and discouraging work. Most bloggers go with one of the retail affiliates or an affiliate advertising network. These large and well-known companies     3    affiliate programmes that you can set up on your blog quickly, although some advertisers are reluctant to participate until your blog is     4     .

Signing up to monetize your blog through an affiliate directory or network where many online merchants post their affiliate ad opportunities is usually the best     5    for someone new to affiliate marketing. You review the ad opportunities and apply to host a specific ad on your blog.

Most advertisers on these sites have restrictions related to the blogs they work with.     6    those restrictions are related to how long the blog has been active and the amount of traffic the blog receives. For these reasons, an affiliate directory is most helpful if your blog is well     7    .

When you’re choosing an affiliate advertising programme, take some time to     8    each affiliate directory to find the right one for you and your blog. Select affiliate programme ads that are     9    with your blog’s content. Ads that don’t match your content will undoubtedly be clicked on less frequently (meaning less revenue for you) and can decrease the credibility of your blog. Fewer readers will return to your blog if it’s filled with irrelevant ads.

Don’t expect big profits (at least not at first). While some bloggers generate a decent income from affiliate advertising,     10    your income through affiliate advertising takes time and practice. Don’t be afraid to test new ads, placement, and programmes until you find the best mix to meet your goals for your blog.

4 . Fill in each blank with a proper word given in the box. Each word can be used only once. Note that there is one word that you do not need.

A. detect                 B. deliberately                 C. honest                 D. accidentally          E. genuine F. script               G. overhear               H. pay-off          I. fliers          J. messages          K. reveal

How do you decide what particular product to buy? These days we are bombarded by advertising and marketing messages: on television, on radio, product placement in films, adverts on the underground, posters in the streets, people handing out     1    , pop-ups when we browse the Internet, junk mail sent to our homes, cards left under the windscreen wipers of our cars, it goes on and on. We receive several thousand marketing messages every day.

But it’s not only these obvious and direct forms of advertising that help us to decide what to buy. One genuine and honest way we get information is through word of mouth. We might also learn about things because we     2    other people talking about them—on a train, in a cafe or in a pub, for example.

But now it seems that even this form of information may not be entirely     3    .

Advertising companies are becoming more creative and imaginative in order to sell us things. One new form of advertising is known as buzz marketing or stealth marketing.

Stealth is an adjective for something that is very difficult to     4    . Stealth bombers, for example, are planes that can’t be seen by radar. In stealth marketing, the people being advertised to do not know that what they are experiencing is actually advertising. Stealth marketing companies employ actors to go to places where people are and they act out a     5    which involves talking about particular products or services.

Graham Goodkind works for Sneeze, one of these stealth marketing companies, and he describes scenarios—different scenes with invented storylines which people overhear. He uses another related word, “eavesdropping”. Eavesdropping is when you     6    listen to someone else’s conversation.

“We create lots of different scenarios that a casual observer listens to. And the storylines are made up to grab people’s attention,” Graham Goodkind said. “At the end of all our scenarios there is a ‘     7    ’ process, whereby the fact that people are being essentially advertised to is disclosed to them. So it’s done in a very transparent and     8    way.”

The people who have overheard the conversations can get a discount on the product or some other prize after listening to the scenario. And Graham says that this works because people feel involved and they’ve got something themselves—a     9    . But of course that only works if people have stayed around to the end of the scenario!

So, the next time you’ re in a bar, cafe or maybe just sitting on a train and you hear people talking about something they’ve bought, before you think that it’s a good word-of-mouth recommendation you have     10    overheard, think again, could it be they were just actors, performing an advertisement?