1 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

A. accepted. B. altered. C. boundaries. D . factual. E. banned. F. clinically G. damages       H. addicts       I. impressively        J. sensitive       K. various

Too Good To Be True

In ads, you will often see people staring open-mouthed at how wondrous a product is, clearly thinking that it can’t be true. It’s always worth bearing in mind that it might well not be.

Generally, advertisers may get away with a bit of exaggeration, but companies must not push the     1     too far, as it can cost millions of dollars in     2     if someone sues for making false claims.

Ads for Dannon’s Activia yoghurt said that it could provide     3     nutritional benefits, but in a legal challenge, the courts wouldn’t accept that these were “    4    ” and “scientifically” proven. Dannon had to pay up to $45 million to consumers who felt cheated and limit its health claims to strictly     5     ones in future.

It must have come as more of a surprise when Ferrero, the makers of the chocolate and hazelnut spread Nutella, began promoting its nutritional benefits (though long-term     6     will have been happy to learn that they ought not to have worried about it being unhealthy for all those years). However, it may have been a step too far for Ferrero to maintain it was a healthy “good for you treat.” After having to pay millions to the customers who sued over this false claim, the company     7     that it should change the ads and product labels.

Of course, images must not mislead either. An Olay ad for Definity eye cream showed former model Twiggy looking     8     wrinkle-free. You didn’t have to be an expert to see that the image must have been digitally     9    . In real life, Twiggy may have been looking good for someone pushing 60, but in the ad she looked a lot younger than she should have. After receiving complaints, the advertising authorities confirmed it was a case of image manipulation and     10     the ad, saying that it could give consumers a “misleading impression of the effect the product could achieve.”