After several decades of development, Chinese cultural industries, such as online literature and video games, have created products
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According to CNG, overseas revenue from games independently developed in China had risen from $11.6 billion in 2019
With the widespread adoption of smartphones
In 2023, Genshin Impact became the
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2 . Sheep herding is a profitable industry in China. However, if farmers want to earn more, they have to solve a range of problems such as scale expansion, processing and marketing, which is almost impossible relying on only their individual strength. But farmers in Nanxiaozhai village in the Shanxi city of Huairen, have found a solution.
Guo Jianqiang, a resident in Nanxiaozhai, said he started his business in 2013 by raising about 300 sheep. The number has since increased to 1,000. “I earned an income of 2 million yuan ( $309,000) last year and the amount is expected to reach 9 million yuan this year,” he said.
Guo attributed the growth to the establishment of a sheep cooperative, which helped to expand operational scale and sales channels with the joint force of stockholders.
According to Guo Zhidong, Party secretary of the village, Nanxiaozhai now has a total of 89 such cooperatives. The cooperatives have also developed a full industrial chain for sheep, ranging from raising, slaughtering and land processing to their sale.
Nanxiaozhai has a long history in the sheep industry, according to the village Party chief, who explained that was a natural choice out of the village’s environmental conditions. In Nanxiaozhai, residents used to farm on the infertile land and the grain yield could hardly support their existence.
It was Wang Yueming, Cao Zhiguo and other villagers who started their business as sheep dealers in the late 1970s. “They could earn up to 20 yuan for selling a sheep,” Guo Zhidong said. “That was a very large income at that time.” Later, about 80 percent of the villagers were engaged in the business but they found purchasing sheep from neighboring villages became more difficult because of limited output. So they began to raise sheep themselves.
The village business has boosted the sheep industry in Huairen city as a whole. Statistics show the city’s annual output of sheep is about 6 million heads, making it a renowned sheep-producing base in Shanxi.
1. What is the problem faced by farmers in Nanxiaozhai?| A．Finding better places to sell lamb. |
| B．Making larger profits on their own. |
| C．Satisfying the demand for more sheep. |
| D．Destroying the environment with herds. |
| A．Producing. | B．Counting. | C．Holding. | D．Killing. |
| A．They are proud to be sheep dealers. |
| B．They adapt to the conditions successfully. |
| C．They are opposed to buying sheep elsewhere. |
| D．They benefit substantially from working the land. |
| A．The Rise and Fall of Nanxiaozhai Village |
| B．Sheep Herding Brings Prosperity Flocking |
| C．The Switch from Sheep Industry to Farming |
| D．Establishing Cooperatives Boosts Connections |
3 . The concept “China chic”, or guochao, has become popular in recent years. According to relevant data, from January to July 2022, the search volume for “Guochao” as a keyword has increased by 392. 66% year on year. Big Data Report of 2021 Guochao Pride Search from Baidu revealed that the level of interest in guochao has skyrocketed in the past 10 years. Domestic（国内 的）products are in fashion, and domestic consumption has increasingly become an important choice for the new generation of consumers.
China chic mixes unique cultural elements with the latest trends in various industries, which not only satisfies younger consumers' needs for pursuing personality and fashion, but also plays a role in bringing back traditional culture. The rise of China chic is the result of China's rapid economic development and has some cultural motivations behind it. Besides, the continuous improvement of the consumption power of Chinese people is an important reason for the rise of China chic.
Most importantly, cultural confidence is the driving force for the rise of China chic. Five thousand years of Chinese civilization has left us a rich cultural heritage. Guochao is, in many ways, the perfect representative of the new wave of Chinese nationalism. Starting in the fashion industry, this trend shows Chinese consumers' newfound interest in Chinese cultural heritage. The guochao trend is at its strongest among young adults who live in an even more powerful China and thus have a strong feeling of national pride. China's national strength is increasing, and its soft power is also on the rise. Even so, we still have a long way to go to carry forward this China chic. But as it has become a part of people's lives, no doubt there will even be more diverse China chic products showing Chinese charm in the future.
1. Which statement reflects China chie's situation in recent years?| A．It has not often been searched in Baidu. |
| B．It has gained great popularity among Chinese. |
| C．It has attracted consumers of older generation. |
| D．It has been widely accepted in different cultures. |
| A．Risen sharply. | B．Dropped obviously. |
| C．Remained stable. | D．Changed slightly. |
| A．The rapid economic development of China. |
| B．Cultural confidence from rich cultural heritage. |
| C．Government's measures to bring back traditional culture. |
| D．The continuous improvement of Chinese consumption power. |
| A．The selection of China chic products is limited. |
| B．China chic has little influence on people's lives. |
| C．China chic still needs developing and improving. |
| D．The author is disappointed at the future of China chic. |
4 . China's livestreaming e-commerce industry has witnessed explosive growth during the COVID-19 pandemic, thus creating new growth opportunities for a wide range of businesses.
Cao lei, director of the E-Commerce Research Center at the Internet Economy Institute, said that while most e-commerce platforms have now hit bottlenecks in finding new customers, livestreaming provides an important channel for them to tap into customers living in fourth and fifth-tier cities as well as rural areas.“What's more, livestreaming allows hosts to answer call-in questions from digital audiences in real time, which will enhance shopping experiences and attract more netizens to shop online," Cao added.
The number of people likely to watch livestreaming e-commerce events is 388 million in 2020. The typical livestreaming e-commerce session involves celebrities promoting and selling goods while answering questions from an online audience， with everything taking place in real time via devices such as smartphones.
Livestreaming is increasingly gaining popularity as a new online shopping platform among Chinese netizens, creating a huge market worth more than 970 bilion yuan ( $ 149.9 bilion) in 2020. E-commerce giant Alibaba's Taobao Live has taken the lion's share of livestreaming, as 68.5 percent of consumers use the service, according to a survey conducted by the China Consumers Association. Douyin and Kuaishou have taken second and third spots, respectively. Other large Chinese Internet and e-commerce players like JD. com have also thrown their hats into the ring.
Livestreaming has become a key means for brands to gain awareness and boost sales, and for smaller operators such as farmers to have better access to consumers, especially during the pandemic period.
1. What contributes to better shopping experiences in livestreaming?| A．Discount price of products. |
| B．Participation of some popular guests. |
| C．Convenience to buy goods at any place. |
| D．Interaction between hosts and customers. |
| A．The e-commerce giants in livestreaming. |
| B．The present situation and ways of livestreaming. |
| C．The influence and effect of livestreaming. |
| D．The reasons why livestreaming is so popular. |
| A．Throw away their hats. | B．Participate in the game. |
| C．Exchange hats for a ring. | D．Ring other e-commerce players. |
| A．Douyin. . | B．Taobao Live. |
| C．Kuaishou. | D．JD. com. |
