1 . China's livestreaming e-commerce industry has witnessed explosive growth during the COVID-19 pandemic, thus creating new growth opportunities for a wide range of businesses.
Cao lei, director of the E-Commerce Research Center at the Internet Economy Institute, said that while most e-commerce platforms have now hit bottlenecks in finding new customers, livestreaming provides an important channel for them to tap into customers living in fourth and fifth-tier cities as well as rural areas.“What's more, livestreaming allows hosts to answer call-in questions from digital audiences in real time, which will enhance shopping experiences and attract more netizens to shop online," Cao added.
The number of people likely to watch livestreaming e-commerce events is 388 million in 2020. The typical livestreaming e-commerce session involves celebrities promoting and selling goods while answering questions from an online audience, with everything taking place in real time via devices such as smartphones.
Livestreaming is increasingly gaining popularity as a new online shopping platform among Chinese netizens, creating a huge market worth more than 970 bilion yuan ( $ 149.9 bilion) in 2020. E-commerce giant Alibaba's Taobao Live has taken the lion's share of livestreaming, as 68.5 percent of consumers use the service, according to a survey conducted by the China Consumers Association. Douyin and Kuaishou have taken second and third spots, respectively. Other large Chinese Internet and e-commerce players like JD. com have also thrown their hats into the ring.
Livestreaming has become a key means for brands to gain awareness and boost sales, and for smaller operators such as farmers to have better access to consumers, especially during the pandemic period.
1. What contributes to better shopping experiences in livestreaming?A.Discount price of products. |
B.Participation of some popular guests. |
C.Convenience to buy goods at any place. |
D.Interaction between hosts and customers. |
A.The e-commerce giants in livestreaming. |
B.The present situation and ways of livestreaming. |
C.The influence and effect of livestreaming. |
D.The reasons why livestreaming is so popular. |
A.Throw away their hats. | B.Participate in the game. |
C.Exchange hats for a ring. | D.Ring other e-commerce players. |
A.Douyin. . | B.Taobao Live. |
C.Kuaishou. | D.JD. com. |