1 . China-chic is a term that describes the trend of China-centric design. It demonstrates the rise of Chinese brands. Before we discuss whether or not the term is accurate, and reasons thereof, it is important to first figure out who are the main consumers of these Chinese brands.
Generation Z, the young consumers born between the mid-1990s and the early 2010s, have been raised on the Internet and social media. They are gradually moving toward maturity. They have naturally become the main force that drives China’s consumer market.
Most young people earn their own incomes. Even if they don’t, their parents and family members will support them financially. So their purchasing power is stronger than prior generations of youth.
Besides, today’s young people have had access to various domestic and foreign brands since they were born. For them, global brands such as KFC. McDonald’s, L’Oreal and Nike are just everyday consumer goods. Unlike the previous generations in China, they do not look up to global brands with admiration.
As members of Generation Z are taking the center stage in the consumer market, full of confidence, personalities and awareness of investing in themselves, they almost determine its present and the future. This factor plays a key role in the global economy. That is to say, whichever brand, domestic or global, that pays attention to Generation Z first and satisfies the group’s needs will get a head start.
It is the Chinese companies more than others that truly respect the uniqueness of Generation Z’s demands. A typical example is Chinese sportswear brand Li-Ning. Although the domestic sportswear market is still dominated by global brands like Nike and Adidas, Li-Ning has succeeded in using “China-chic” as a way to show self-confidence of the Chinese young people. By wearing Li-Ning’s products, a consumer is telling others: “I’m different from you. I have my own personality traits.”
Inspired by Li-Ning, other Chinese brands including Anta and Feiyue also launched products to satisfy the demands of the new generation of consumers.
1. In writing Paragraph 1, the author aims to ______.| A．introduce the topic | B．present an argument |
| C．reach a conclusion | D．propose a definition |
| A．Generation Z make money all by themselves. |
| B．Generation Z have more buying power than their parents. |
| C．Generation Z treat brands at home and abroad equally. |
| D．Generation Z consume global brands every day. |
| A．dominate Chinese sportswear market | B．meet the needs of Generation Z |
| C．learn from Generation Z | D．determine their own future |
| A．It’s a typical Chinese company. |
| B．It is confident of success. |
| C．Chinese brands are starting to respect the unusual needs of Generation Z’s. |
| D．Chinese brands have ruled the domestic sportswear market. |
| A．Why do Chinese brands impress Generation Z? | B．The uniqueness of Generation Z. |
| C．The choice of Generation Z. | D．Sportswear brands and their future. |
