The Day After Thanksgiving (Friday) is known as Black Friday. This used to be unofficially or officially the start of holiday shopping season. Almost all stores come out with special early bird offers     1     (attract) consumers to their shop. People stand in line hours before the stores are opened, to grab the bargains of the year. In the last few years, we     2     (witness) a trend towards bringing those Black Friday Sales online before Friday.

In the last few years (starting from 2013 to be precise), Black Friday Sales have started before Friday—with some stores     3     (start) their Black Friday sales on Thanksgiving day or even on Wednesday and Monday. It would not be surprising to see Black Friday sale starting on Monday on the Black Friday week.

The closest reason for     4     it is known as Black Friday     5     (give) in Wikipedia. Many retailers report some of     6     (they) highest profits on Black Friday. The black portion of the name, “Black Friday” relates to businesses recording their     7     (lose) in red ink and gains in black. This tradition lives on in modern accounting software.

Deals websites like Dealsofamerica.com started to highlight “Black Friday sales” from 2003     8     then the retailers picked it up.     9     (essential), Black Friday is an Internet term. But before it, people used to regard the sales     10     “Day after Thanksgiving Sale”.