1 . The Sahara Festival is a celebration of the very recent past. The three-day event is not fixed to the same dates each year, but generally takes place in November or December. It is well attended by tourists, but even better attended by locals.

During the opening ceremonies, after the official greetings from the government leaders, people who attend the festival begin to march smartly before the viewing stands, and white camels transport their riders across the sands. Horsemen from different nations display their beautiful clothes and their fine horsemanship. One following another, groups of musicians and dancers from all over the Sahara take their turn to show off their wonderful traditional culture. Groups of men in blue and yellow play horns and beat drums as they dance in different designs. On their knees in the sand, a group of women in long dark dresses dance with their hair: their long, dark, shiny hair is thrown back and forth in the wind to the rhythm of their dance.

…

2 . For Western designers, China and its rich culture have long been an inspiration for Western creative.

“It’s no secret that China has always been a source(来源) of inspiration for designers,” says Amanda Hill, chief creative officer at A+E Networks, a global media company and home to some of the biggest fashion(时尚) shows.

Earlier this year, the China Through A Looking Glass exhibition in New York exhibited 140 pieces of China-inspired fashionable clothing alongside Chinese works of art, with the aim of exploring the influence of Chinese aesthetics(美学) on Western fashion and how China has fueled the fashionable imagination for centuries. The exhibition had record attendance, showing that there is huge interest in Chinese influences.

“China is impossible to overlook,” says Hill. “Chinese models are the faces of beauty and fashion campaigns that sell dreams to women all over the world, which means Chinese women are not just consumers of fashion — they are central to its movement.” Of course, not only are today’s top Western designers being influenced by China—some of the best designers of contemporary fashion are themselves Chinese. “Vera Wang, Alexander Wang, Jason Wu are taking on Galliano, Albaz, Marc Jacobs—and beating them hands down in design and sales,” adds Hill.

For Hill, it is impossible not to talk about China as the leading player when discussing fashion. “The most famous designers are Chinese, so are the models, and so are the consumers,” she says. “China is no longer just another market; in many senses it has become the market. If you talk about fashion today, you are talking about China—its influences, its direction, its breathtaking clothes, and how young designers and models are finally acknowledging that in many ways.”