The younger generation is turning its back on the traditional holiday routes of museums and shopping centers in favor of new experiences. Traditionally, Chinese tourists travel in large groups     1    (organize) by travel agencies. The problem is that such trips lack privacy, flexibility or individuality.

Now, a growing number of Chinese are expressing interest in vacations which are tailored    2    (meet) their specific requirements. Studies show that most of them are middle class. Their high incomes make it possible for them to design their unique holiday     3    (path)instead of walking on well-worn ones. Moreover, the majority are    4    (main) the post-80s youth and 90s youth,    5     don't want to visit crowded tourist sites. Instead, they are looking     6    novel experiences to see new cultures and hear exceptional stories.

China is a latecomer to the     7    (develop) of new forms of tourism. It will take some time to popularize the new travel trend and the prices must remain competitive to ensure that regular tourists can afford    8    .However, as society    9    (progress), the rapid rise in incomes and     10     (high) living standards will see more Chinese searching for experiences that are anything but traditional.