Public Opinion Counts
Modbury is a typical small town of the south of England with a population of about 1,600. Typical, that is, apart from the fact that there are no plastic carrier bags in the town. None. Plastic bags have been well and truly dumped!
The removal of the plastic bags was the brainchild of Rebecca Hosking, Modbury resident and documentary-maker. Filming a documentary in the Pacific Ocean, Rebecca was horrified at the effects of plastic bags on the wildlife off Hawaii. Among other things, she saw seabirds fatally trapped in plastic bags that don’t biodegrade. When Rebecca returned to her hometown, she discussed this problem with people, including the shopkeepers and everyone supported her suggestion to make the town plastic bag free.
But for Rebecca’s concept, Modbury would still be an unremarkable little place. Now, however, shoppers take re-usable cotton bags shopping with them, or they buy biodegradable corn starch ones on the shops. The shopkeepers now wrap their goods in paper. To prove that the townsfolk are not only committed to reducing plastic waste, they organised a mass beach clean-up last year. Dozens of volunteers came to the beach on the appointed day to clean it up, taking the rubbish that visitors throw away and recycling it. And the greatest part of that rubbish was... no, not plastic bags, but plastic bottles.
Becoming the first town in Europe to ban plastic bags, Modbury is now harvesting the rewards of fame — reporters and camera crews from newspapers and TV channels across the world are coming to this mild town to find out its secret. And, contrary to some of the initial reports, it is a normal town, trying to live life in a slightly different way. As one resident put it. “We’re ordinary people, but we want to make just a little difference.”
