10 . For individuals with hearing loss, listening to conversations in noisy environments can be particularly challenging. Unfortunately, traditional hearing aids adopt a “one-size-fits-all” approach to processing sounds, regardless of the listening needs of individual users.     1     Users may also experience a lack of sound clarity (清楚) and do not want to engage in conversations with others.

Good news is that a hearing aid company named Oticon is taking an important step to solve this No. 1 challenge for people with hearing loss—hearing speech in noise. With new 4D Sensor technology, Oticon Intent, a new device, is capable of understanding the users’ listening intentions.     2     In this way, it is able to deliver truly personalised support. But the true hero in sound processing is the brain, as it is constantly working to make sense of sound. Oticon’s new technology provides the brain with access to the full sound environment.

    3     In conversation, users tend to keep their heads still to engage with a single person. Or they move their heads in a group conversation to engage with different people. When struggling to hear what someone is saying, users are likely to lean (倾斜) in to listen. The technology in Oticon Intent understands and adapts to the user through sensors that monitor head and body movements. It helps users move beyond just hearing and listening.     4    .

Thomas Behrens, Vice President of the company, said, “This small device has up to 20 hours of battery life.     5     When the device requires a recharge, users can simply place it into the charger for just 30 minutes to obtain up to 8 hours of battery life.”