1 . One single night every January, volunteers all over America search parks, woodlands and pavements to count those without shelter. After seeing their own figures for homelessness increase by 20%between 2022 and early 2023. Jersey officials were shocked into action. Officials spent more on rental assistance for those at risk of becoming homeless. More services for people living rough have led to a rise in sheltered homelessness. The state also gathers real time data. In November New Jersey’s Office of Homelessness Prevention released its own figures , showing unsheltered homelessness falling across the state by 23% year on year.

Newark, New Jersey’s largest city and home to the state’s largest homeless population, recorded a 58% reduction in unsheltered homelessness since the start of the year due to the government’s financial support to reduce street homelessness, improve the shelter system and expand housing and prevention services.

Luis Ulerio, the director of Newark’s Office of Homeless Services, says “there’s just been a lot of hard work behind that number.” Mr. Baraka, the mayor (市长)，converted a local primary school into a 166-bed facility. He built temporary housing out of shipping containers. A second cluster (群) of containers with supportive services, called Hope Village II, will open soon. The containers have been altered to look like little cottages. A third cluster is in the works Mr.Baraka wants to create a pipeline from shelters to transitional housing and then to getting long-term homeless people into permanent housing.

More services for people living rough have led to a rise in sheltered homelessness. The city also provides money for overdue rent to prevent homelessness. Beth Shinn of Vanderbilt University points out that it’s cheaper to give $ 200 to help make due rent for the poor than to pay thousands later. The city also relies on data , updated daily by those working with Newark’s homeless people. Real-time data is crucial , he says , in order to carry out interventions in state policy all on the frontline.

2 . Would you take a trip if you couldn’t use your cellphone? A new tour company called Off the Grid is asking travellers to put their cellphones away and not even use them for photos. The company founder, Zach Beattie, is developing his business, using money he saved from a tech job at a mapping company. He’s hired guides for every trip but will help lead the first few himself.

The first trip is to Lisbon, Portugal, in July. It takes 7 to 10 days, with small groups of up to 16 people. Prices range from $1,500 to $1,650, including accommodations, meals and ground transportation. The plan includes at least three excursions (远足) and two social events, with an emphasis on unique experiences over bucket-list sightseeing. The tour also includes surfing lessons, yoga on the beach, a day of sailing and dinner with a local family.

“When you’re somewhere new, there’s a lot to see and a lot of cool and interesting people to meet,” Beattie said. “Your phone can distract (使分心) you.” The phone ban won’t be enforced quite as strictly as it seems at first glance. “We want it to be voluntary,” he said. “We’re not collecting phones and throwing them in a locked trunk. It’s held by you, but put in your pocket, and you state your intentions for the week, whether that’s checking your social media once or twice a day or a total blackout.”

Tour-goers also get a “dumbphone” without Internet access that’s loaded with numbers for group leaders and other participants, both for emergencies and to promote socializing. Participants may bring regular cameras, but Beattie is hiring a photographer for each tour so there will be plenty of photos to remember the trip. Once the trip is over, participants will have access to those photos for use in social media posts.

3 . This question has fascinated behavioural scientists for decades: why do we give money to charity?

The explanations for charitable giving fall into three broad categories, from the purely altruisic (利他的)— I donate because I value the social good done by the charity. The “impurely” altruistic— I donate because I extract value from knowing I contribute to the social good for the charity. And the not-at-all altruistic— I donate because I want to show off to potential mates how rich I am.

But are these motives strong enough to enable people to donate as much as they would want to? Most people support charities in one way or another, but often we struggle to make donations as often as we think we should. Although many people would like to leave a gift to charity in their will, they forget about it when the time comes.

Many people are also aware that they should donate to the causes that have the highest impact, but facts and figures are less attractive than narratives. In a series of experiments, it was found that people are much more responsive to charitable pleas that feature a single, identifiable beneficiary(受益者), than they are to statistical information about the scale of the problem being faced. When it comes to charitable giving, we are often ruled by our hearts and not our heads.

The good news is that charitable giving is contagious—seeing others give makes an individual more likely to give and gentle encouragement from an important person in your life can also make a big difference to your donation decisions— more than quadrupling them in our recent study. Habit also plays a part— in three recent experiments those who volunteered before were more likely to do donate their time than those who had not volunteered before.

In summary, behavioural science identifies a range of factors that influence our donations, and can help us to keep giving in the longer term. This is great news not just for charities, but also for donors.

4 . “In the United States, 40 million Americans are food insecure. They don’t know where their next meal is going to come from,” said Aidan Reilly, who co-founded Farmlink. “Meanwhile, in the United States we’re throwing out over 100 billion pounds of food every year.”

Started during the hard period in spring 2020, Farmlink was initially supposed to help struggling families and food banks. Reilly and his childhood friend James Kanoff were reading and watching news about food shortages, and they learned that local farms were forced to destroy spare produce that they couldn’t sell, especially with restaurants, schools and hotels closed. Reilly, Kanoff and a group of friends worked together over Zoom, text and e-mail to contact farms. They didn’t really set out to start a nonprofit then but just thought it would be great to figure out one way to help starving (饥饿的) people.

With “we’ll come to you” as their catchphrase, the group rented trucks and attempted to do all the food pickup and deliveries themselves. They had a lot of difficulties in the beginning, but they made it work, moving more than one million pounds of produce from farms to food banks within just two months and transforming their project into a massive logistics operation in the process. Word spread, and more and more young people at home during the pandemic reached out to help.

Farmlink has worked with more than 100 farms and 300 communities in the United States, rescuing and moving enough food to distribute (配送) more than 64 million meals. “The bigger Farmlink gets, the bigger our worldview gets. There are everyday Americans who live next to us and don’t know how they’re going to feed their kids. And that’s exactly who we’re doing this for,” Reilly said.

5 . If sales generally feel hard to resist, the sale in front of Arron Schurevich was the ultimate test: a new car just like the one he’d loved. And it was more than a 20% discount. “I figured that I would be a fool not to take advantage of that,” says Schurevich. After he drove the car off the lot, the deal turned sour. The brand-new car quickly needed repairs. Schurevich now jokes that he paid a tax for being a fool.

Why is it so hard for the human brain to resist a discount? Spotting something you’d like to buy activates your brain’s reward circuitry (奖赏回路). It gets especially heightened if it’s something you’ve been fascinated by — say, the same car you’ve enjoyed for years. Additionally, the discount itself often registers as a win, delivering its own kind of joy, says Jorge Barraza, a consumer psychologist at the University of Southern California.

“Not only are we getting the product,” Barraza says, “but we’re also getting that reward that we discovered something; we’ve earned this extra thing.”

Stores, of course, know all this and try to push our buttons. “Limited-quantity, limited-time, scarcity-marketing promotions—they get people’s blood pumping,” says Kelly Goldsmith, who studies this as a marketing professor at Vanderbilt University.

It’s really hard to always approach sales rationally. One buying strategy experts recommend is to make a shopping list in advance and then, stick to it. Another is to research items — beforehand or on the spot, checking online — to weigh whether the sale is really a good deal.

“The human brain has essentially evolved to feel first and think next, which is why you need to give yourself time to cool off from your instant reaction when in front of a sale,” says Goldsmith.

7 . Television has transformed politics in the United States by changing the way in which information is spread, by altering political campaigns, and by changing citizen’s patterns of response to politics. By giving citizens independent access to the candidates, television reduced the role of the political party in the selection of the major party candidates. By centering politics on the person of the candidate, television accelerated the citizen’s focus on character rather than issues.

Television has altered the forms of political communication as well. The messages on which most of us rely are briefer than they once were. The stump speech, a political speech given by traveling politicians and lasting 1 to 2 hours, which was popular in the nineteenth-century, has given way to the 30-second advertisement and the 10 second “sound bite” in broadcast news. Increasingly the audience for speeches is not that standing in front of the politician but rather the viewing audience who will hear and see a short video of the speech on the news.

In these simplified forms, much of what comprised the traditional political speech of earlier ages has been lost. In 15 or 30 seconds, a speaker cannot establish the historical context that shaped the issue in question, cannot detail the probable causes of the problem, and cannot examine alternative proposals to argue that one is preferable to others. In short videos, politicians assert (断言) but do not argue.

Because television is an intimate (亲密的) medium, speaking through it requires a changed political style that is more conversational, personal, and visual than that of the old-style stump speech. Reliance on television means that increasingly our political world contains memorable pictures rather than memorable words. Schools teach us to analyze words and print. However, in a world in which politics is increasingly visual, informed citizenship requires a new set of skills.

Recognizing the power of television’s pictures, politicians craft televisual, staged events designed to attract media coverage. Much of the political activity we see on television news has been crafted by politicians, their speechwriters, and their public relations advisers for televised consumption. Sound bites in news and answers to questions in debates increasingly sound like advertisements.

9 . Michael Laffoon has a vivid memory of the day he decided to piece his life back together. “I literally woke up in my van(小货车)and I thought . I can’t do this anymore because I’m going to die,’” he says. “It was just a strong feeling that I had come to the end of a chapter. ”

For eight years, the Santa Cruz, California resident drifted in and out of homelessness because of a serious drug addiction. It was a frustrating, impossible lifestyle. In 2009, Laffoon learned about Homeless Garden Project at a kitchen where he was volunteering. The not-for-profit aims to lift people living on the streets of Santa Cruz out of homelessness through farming. The end goal is that they will leave the farm with stable housing and a full-time job.

After a year and a half of being in the program, Laffoon was able to secure employment and stable housing. He later obtained a degree in horticulture(园艺学). “It was the first step back into normal society-the first open door,” he says.

Trainees are employed to grow fruit, vegetables, flowers and herbs on the farm. They get paid a wage, are given basic job skills training and are matched with a social worker to work through specific goals. The project has helped close to 1,000 people. Over the past five years, 96 percent of graduates have obtained jobs or stable income and 86 percent have found housing.

The project’s staffers say that the project has always had a strong element of community, which is central to the healing process of its trainees, as they often feel like they’ve lost their sense of belonging. Laffoon says that while he was homeless, he spent a lot of his time “trying to be invisible” and felt secluded from the rest of society. The project gave him meaningful work and a sense of belonging, which helped him get back on his feet.

Ella Fleming, the project’s farm manager, has seen how growing food can have a life-changing and inspirational impact on trainees. “We provide a place where it’s safe, it’s nurturing, it’s healthy and there’s an exchange that happens,” she says. “When you’re caring for a plant to try to get it to grow, you’re also giving yourself some self-care to know that you can grow,”she says.