9-10高二下·辽宁沈阳·阶段练习
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文章大意：本文是说明文。文章主要介绍了人类的三大需求——食物，衣服和住房。
1 . 根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中由两项为多余选项。
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When we speak of a basic human need we mean something necessary to life, something we cannot do without. Food is a basic human need. Without it we would starve to death. Whether in primitive(原始的)countries or in more advanced societies, man’s food needs are the same. 2
But primitive people eat only the food which can be grown near their homes, whereas people in more advanced societies eat food which is often grown many thousands of miles away from their homes. Primitive people are satisfied with less kinds of food, therefore we can say people’s wants are different although their needs are the same.
3 Clothing is necessary to regulate (调节) the heat of our bodies. In different climates and in different seasons we need more or less clothes. We also dress differently for other reasons. 4
Shelter, the third of our needs, depends on climate, the skill of the builders, one’s social position, and the material which can be used. 5 The three-bed-roomed house of the average family would not be grand enough for a very rich family, but a modern house with many of the material comforts were denied to the kings and queens in the past.
E. We want to live comfortably .
F. The simple shelter of the primitive people would not do for us, and yet it satisfied their needs.
G. The same is true of the second of human needs.
When we speak of a basic human need we mean something necessary to life, something we cannot do without. Food is a basic human need. Without it we would starve to death. Whether in primitive(原始的)countries or in more advanced societies, man’s food needs are the same.
But primitive people eat only the food which can be grown near their homes, whereas people in more advanced societies eat food which is often grown many thousands of miles away from their homes. Primitive people are satisfied with less kinds of food, therefore we can say people’s wants are different although their needs are the same.
Shelter, the third of our needs, depends on climate, the skill of the builders, one’s social position, and the material which can be used.
| A. Food, Clothing and Shelter. |
| B. Human Needs |
| C. We always change our style of clothing for different occasions, such as work, sports, parties. |
| D. We all need food to live a healthy life. |
F. The simple shelter of the primitive people would not do for us, and yet it satisfied their needs.
G. The same is true of the second of human needs.
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2 . The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
1. Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
2. What is the immediate cause of the downfall of America’s public relations?
3. It could be inferred that the author of the passage is______．
4. The underlined word “provincial” in paragraph 3 could possibly mean “ ”．
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
1. Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
2. What is the immediate cause of the downfall of America’s public relations?
| A．The number of US public relations agencies had greatly decreased by 1991． |
| B．Other countries have increased their efforts in public relations． |
| C．On the global scale, cultural differences have significantly shrunk． |
| D．The British companies are becoming especially sophisticated and creative in public relations． |
| A．an American | B．a Briton | C．Ted Turner | D．an Asian |
| A．strict in thinking | B．like people from rural areas |
| C．limited in outlook | D．interested in geographical knowledge |
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