1 . Coca-Cola Launched Coke-branded Energy Drinks
Coca-Cola recently said it was considering adding a new drink, Coca-Cola Energy, to its list of Coke products.
The energy drink is one of the fastest-growing parts of the drink industry, and it’s highly profitable because consumers are used to paying more for energy drinks than soft drinks. Plus, some people already drink Coke for caffeine. It’s a natural brand extension.
A.Monster, Coca-Cola’s energy drink partner, isn’t excited with the plan. |
B.Pretty much every drink category is experimenting with making full use of energy sections. |
C.Coke recognized the importance of energy drinks when it struck a deal with Monster in 2014. |
D.By using natural ingredients and its recognizable brand, Coke may be going after consumers who wouldn’t reach for a Monster drink. |
E.Recently, consumers have been looking for functional ingredients — like caffeine for energy — in everything from sparkling water to juice. |