1 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

Publicity at any Price

Have you ever wondered how far some people will go to get    1     or to make their point? There are hundreds of examples of publicity stunts（广告行为）but here are just several that really caught the public’s attention.

1 THE PEANUT PROTESTER

In September 2003, Mark McGowan created massive media interest when he took two weeks to push a peanut across London, using only his nose. The protest against his student debt started at Goldsmiths College and ended at 10 Downing Street, where Mr McGowan    2     the nut to former Prime Minister Tony Blair. He asked Mr Blair to accept the nut as     3     for his debt.

2 EARTH HOUR

In 2007, Sydney, Australia saw the launch of this campaign to raise awareness of climate change. 2.2 million homes and businesses turned off their non-essential lights for one hour. Since then, this event has captured the public's     4    with up to 50 million people across the world taking part. Global    5    like the Golden Gate Bridge in San Francisco, Rome’s Colosseum and the Coca-Cola billboard in Time’s Square have all stood in darkness.

3 MICHAEL JACKSON ON THE THAMES

The release of Michael Jackson’s CD History was     6     by his record company, Sony, by floating a huge statue of the artist down the River Thames in June 1995. This was part of a massive     7    campaign costing $30 million. There were a total of nine statues used in countries throughout Europe as part of the campaign. Each one was 10 metres tall, 2100 kilos in weight and was made from steel and fiberglass.

4 THE COLOUR OF PEPSI

To promote the change of     8    colour from red and white to blue, the soft drink company, Pepsi, launched a series of ambitious publicity stunts. In April 2006 it paid the British newspaper. The Mirror, to print on blue paper. It also     9     for Concorde airplanes to be painted blue and got the astronauts on the Mir space station to be filmed with a(n)     10    Pepsi can. In total the campaign cost the company £300 million.