Napoleon Bonaparte’s iconic hat was sold at an auction (拍卖会) on Sunday, fetching a history-making $2.1 million. While French auction house Osenat expected the hat
Napoleon,
“Our hat
In a video about the hat ahead of the sale, Osenat said this particular hat had been through many
2 . As you shop online, you may be drawn to digital ads with curvy(圆角)designs without even realizing it. According to a new study from the University of South Florida, consumers click on curvy call-to-action buttons, such as “Shop Now” or “Add to Cart”, at a significantly higher rate than those with sharp angles.
“It’s actually rooted in natural instincts(本能),” says Dipayan Biswas, professor of marketing. “According to research from different disciplines, our natural instincts send us signals that sharp angles usually indicate danger and that we’re more likely to get hurt. In contrast, curvy designs are perceived as friendlier and more approachable.”
This feeling leads people to subconsciously prefer things, including digital ad designs, which are soft-edged and curvy. As published in the Journal of Consumer Research, Biswas tested this concept through click rates and eye movement studies in the Muma College of Business Customer Experience Lab. The novel findings reveal how the shapes of virtual elements can subconsciously influence click-through rates.
“We studied a hotel search button and we consistently found the click rate was higher when the elements were curved,” Biswas says. “It translated to an increase of nearly 15percent in total revenue(收入).” According to Biswas, this means companies can potentially manipulate consumers as they will unconsciously click and spend more through the use of curved call-to-action buttons. For companies that put little thought or reasoning behind their design element choices, this study could be eye-opening for them.
For shoppers, this means when they’re surfing the web around a holiday shopping season, they are subject to the marketing practice, such as design elements, which can lead to more unplanned purchases. Biswas encourages online shoppers to set a budget to balance such digital influence. “Having a budget will give you a benchmark to keep things more conscious-oriented and you’re less likely to be influenced by variables like these.”
1. Why do people tend to click curvy buttons when shopping online?A.They make shopping convenient. | B.They give us a sense of security. |
C.They often mean trade discounts. | D.They offer various easy options. |
A.Respect. | B.Block. | C.Track. | D.Affect. |
A.They have been used by all businesses. | B.They stop us making decisions quickly. |
C.They are a powerful tool for companies. | D.They enable websites to function well. |
A.Be reasonable consumers. | B.Frequent physical stores. |
C.Become aware of their right. | D.Avoid surfing the Internet. |
1. What does the man want to do?
A.Buy a monitor. | B.Sell his computer. | C.Ask for a better guarantee. |
A.To make a bargain. | B.To tell his favorite site. | C.To give a bad example. |
A.$1,846. | B.$1,656. | C.$1,496. |
1. Why does the woman make the call?
A.She was charged twice. |
B.Her bill has not yet arrived. |
C.Her television doesn’t work properly. |
A.It doesn’t accept credit cards. |
B.The shop assistants are always careless. |
C.The computer system is out of order. |
A.Get a written apology. | B.Offer her receipt number. | C.Have her television fixed. |
1. Where does the conversation probably take place?
A.On the street. | B.At the man’s home. | C.In a camera shop. |
A.One. | B.Two. | C.Three. |
A.Cameras are old-fashioned. |
B.There are fewer photographers. |
C.People buy things on the Internet. |
A.Go to a camera shop. |
B.Take pictures for a wedding. |
C.Take care of his friend’s kids. |
1. Whom does the car belong to?
A.The man’s parents. | B.The man’s friend. | C.The man himself. |
A.All fees but no taxes. |
B.Free service for one year. |
C.A one-month service agreement. |
A.Test out the car by himself. |
B.Get the car keys for the woman. |
C.Get the contract ready to sign. |
7 . Thousands of people waited in line for hours until 10: 30 am for the grand opening of the Haikou International Duty Free City Shopping Complex (建筑群) — the world’s largest stand-alone duty-free facility.
Located near the key transportation center of Haikou along the northern coast of the island province of Hainan, the shopping area covers an area of 280,000 square meters and features more than 800 notable brands, including five global firsts and more than 50 stores with the world’s latest concept designs.
In 2021, about one in two travelers to the tropical island visited duty-free shops and one in six purchased offshore duty-free goods. As a result, duty free sales in Hainan accounted for about half of the province’s tourism revenue of the year.
Chen Lin, 37, from Jinan, Shandong, was visiting Hainan with her family and found herself attracted to all the shopping options. “The newly opened complex provides adequate stocks of latest products. What’s more, like us, tourists can purchase duty-free goods at good prices. With convenience and favorable policy, an increasing number of customers from outside Hainan will be attracted to come here,” Chen said.
The large complex brings local cultural forces to the front. The facility’s architectural shape is based on the begonia (秋海棠) flower and incorporates elements such as Haikou’s natural characteristics and ocean culture.
Han Yamei, 48, a local, visited the shopping complex and was amazed by its numerous brands and creative design. She couldn’t help asking her daughter to take photos of her. Han said the opening will not only bring shoppers a beautiful experience, but also give a boost to the local economy, adding that, “It’s located next to Xinhai Port, which is very convenient for visitors by ship to come and shop.”
1. What were so many people waiting to do according to paragraph 1?A.Sell foreign goods. | B.Visit unique buildings. |
C.Perform a show. | D.Attend an important ceremony. |
A.Income. | B.Resort. | C.Spending. | D.Administration. |
A.Local customs. | B.Duty-free goods. | C.Natural scenery. | D.Pleasant climate. |
A.It is of little value. | B.It requires further proof. |
C.It is praiseworthy. | D.It is against her guess. |
1. How much is the rent for the extra large tent per day?
A.$10. | B.$50. | C.$60. |
A.Reserve a tent. | B.Look for a camping site. | C.Change her camping plan. |
A.$100. | B.$130. | C.$140. |
1. What is the problem with the woman’s watch?
A.It needs a new battery. | B.It is ruined by water. | C.It needs cleaning. |
A.An extra battery. | B.A one-year guarantee. | C.Free cleaning service. |
A.The store will close soon. |
B.She hasn’t got enough money. |
C.The man is very busy now. |