8 . Do you like to shop online? Or do you prefer' to go into a store and look at a product?     1    

One common shopper strategy is "show rooming." This means that customers go into a store, look at the product and talk to a salesperson.    2     "Reverse (逆向) show rooming" is another strategy. Customers first go online to do research and then go into a store to get the product. One thing is for certain: shoppers are now using many strategies to get the best price.

The number of online shoppers is rising, but not as fast as retailers (零售商) first thought. People still like to go into stores.     3     Shopping for them is not about finding the best price. It's a social experience.

In order to keep customers coming into stores, managers need to train salespeople well. In-store shoppers want salespeople to give them a lot of attention, be polite, and know a lot about the product.

What products do shoppers like to buy online?    4     It's easy to research these products and compare prices online.

However, online shopping doesn't work for every product. People prefer to shop for food in a store. If you're buying a new car, you can research prices online.    5     If you're buying a mattress (床垫)， online reviews can't tell you if it will be comfortable for you. You still need to go into the store and lie on it.