2 . Fifteen years ago, apps were new and few truly understood their potentials. Retailers (零售商) barely knew that consumers could browse in stores while comparing _________ from other providers through apps before _________ making the purchase online. Ten years ago brick-mortar-and (实体店) retailers were threatened as Amazon released an “evil” promotion that encouraged consumers to use Price Check app while visiting _________ stores. Any purchase completed through the app was given rewarding _________, which significantly stimulated sales and _________ many shop owners to bankruptcy (破产).

“Media have reported these apps as a threat to physical stores,” says a retailer. “However, less _________ is the fact that it is also an opportunity for us.” Retailers need to accept any sensible buyer tends to _________ prices. You’d better offer in-store Internet access to _________ these consumers. With caring services combined with acceptable prices, the store might persuade consumers to make the deal _________.

A study indicates it’s ____________ to limit the item price to at most 5 dollars higher than what online stores charge. After all, for some consumers, getting the absolute lowest price is not their ____________. Many of them, instead, are willing to pay ____________ in exchange for favorable shopping experiences, such as the pleasant store atmosphere with a reasonable price ____________.

Besides, adopting a strategy of ____________ channels is also essential. With many sale channels under control, retailers surely have access to the lowest price. Therefore, when a customer pulls out a mobile device in store, retailers can be spared the ____________ that was unavoidable for them ten years ago.

4 . Have you ever had to decide whether to go shopping or stay home and watch TV on a weekend?Now you can do both at the same time.Home shopping television networks have become a _______ for many people to shop without ever having to leave their homes.

Some shoppers are _______ of department stores and supermarkets—fighting the crowds,waiting in long lines,and sometimes having slight _______ of finding anything they want to buy.They’d rather sit quietly at home in front of the TV set and _______ a friendly announcer describe a product while a model shows it.And they can _______ around the clock,buying something _______ by making a phone call.

Department stores and even mail-order companies are _______ to join in the success of home shopping.Large department stores are busy _______ their own TV channels to encourage TV shopping in the future.Customers can ask questions about products and place _______,all through their TV sets.

Will shopping by television ________ take the place of shopping in stores?Some industry managers think so.________ many people find shopping at a ________ store a great enjoyment.And for many shoppers,it is still important to ________ or try on dresses they want to buy.That’s ________ specialists say that in the future,home shopping will ________ together with store shopping but will never entirely replace it.

5 . One day I saw an open shoe store. I walked in. As I stood talking to the saleswoman, the front door opened and a young man about twenty came into the store in a _______．“I need a new pair of shoes,” said the _______. As he turned the corner, I was _______ to see that he had no legs.

Seeing us _______, the young man said, “When I was a _______, my parents used to buy me a new pair of shoes every year. That was such a wonderful feeling — _______ I have never forgotten.”

Soon the saleswoman came with a large box. She put it down on the floor, took out a boot and _______ it to him. Placing the boot _______ his nose, he closed both eyes, and took a deep _______. I did not know what to say as tears began to roll down his ________.

Suddenly we heard the saleswoman shouting to an old man________who looked in the window. The young man looked at the old man and signalled him to enter. “What size of shoes do you wear?” the young man asked the old man. “Nine and a half.” he replied, ________ his old tennis shoes. “What’s your ________ hiking boot that old man wears?” the young man asked. Within a minute, the saleswoman returned with a pair of hiking boots. He ________ out, took the boot, placed it to his nose and took a deep breath. ________, tears came to his eyes. “Sir, would you mind trying on these boots?” the young man asked the old poor man.

The UK-based supermarket Waitrose has been criticized strongly by social media users for selling bouquets (束) of “autumn seasonal foliage (叶子)” at 6 pounds apiece.

Photos of various tree leaves packaged in transparent plastic foil and _________ as flower bouquets went viral on social media lately, sparking controversy (争论) because of the product’s price, six British pounds. _________ tree leaves can literally be _________ from the street this time of year, it’s understandable that some people went for Waitrose, accusing the supermarket of trying to make money by selling _________ that is actually free. 

“A bag of actual leaves? I’ll sell you a bin bag of leaves for 10p,” one Twitter user wrote. “This has got to be from the drunk Monday morning meeting category of _________,” someone else commented. 

_________, the bizarre (怪异的) foliage bouquets appeared on Waitrose supermarket shelves as a way to welcome autumn, and featured a sticker _________ customers to “bring the outdoors inside”. 

“Bring the outdoors indoors and brighten up your _________ with the freshest flowers _________ reflect the colors of the season,” the official product description read. “We source the best blooms from expert growers, and handle them gently on their journey to our stores ____________ they look beautiful for longer.” 

____________ the generally negative feedback to its autumn-themed product, the British supermarket ____________ its decision to charge 6 pounds for a bunch of tree leaves by claiming that it was inspired by a(n) ____________ from shoppers. 

This isn’t the ____________ time that English shops and supermarkets have made news ____________ for selling free things at exorbitant prices. First, there was a posh shop in London, which sold painted logs for $14 apiece, and there was the artisan shop Botanique and its $22 chopped tree branches.

7 . Shopping for clothes is not the same experience for a man _________ it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided _________. He knows what he wants, and his objective is to find it and buy it; the price is a secondary _________. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock , the _________ produces it at once, and the business of trying it on follows at once. All being well, the deal can be and often is completed in less than five minutes, with _________ any chat and to everyone’s satisfaction.

For a man, small problems may begin _________ the shop does not have what he wants, or does not have exactly what he wants. In that case the salesman, as the name implies, tries to _________ the customer something else, he offers the nearest he can to the article he wants. No good salesman brings out such a substitute _________ ; he does so with skill: “I know this jacket is not the style you want, sir, but would you like to try it for size? It _________ to be the color you mentioned.” Few men have patience with this treatment, and the usual response is: “This is the right color and may be the right size, but I should be __________ my time and yours by trying it on.”

Now how does a woman go about buying clothes? In almost every way she does so in the __________ way. Her shopping is not often __________ need. She has never fully made up her mind what she wants, and she is only “having a look round”. She is always __________ to persuasion ; indeed she sets great score by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. She only wants to find something that __________ thinks fits her. Most dress shops provide chairs for the __________ husbands.

8 . Celebrity has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public ________ to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost ________ the practice of putting models on the cover because they don’t sell nearly as well as famous ________. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to ________ their own.

Celebrity clothing lines aren’t a ________ new phenomenon, but in the past they were typically aimed at the ordinary consumers, and ________ a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top ________. The most successful start-ups have been those by celebrities with ________ personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, ________ almost all the products of daily life.

However, for every success story, there’s a related ________ tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s ________ is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the ________ attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to ________ a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. ________, the ego’s (自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as ________ might last a lifetime, but fashion-like celebrity-has always been short-lived.

10 . Have you ever had to decide whether to go shopping or stay home and watch TV on a weekend? Now you ________do both at the same time. Home shopping television networks (网络) have become a ________ for many people to shop without ________ having to leave their home.

Some shoppers are ________of department stores and supermarkets——fighting the crowds, waiting in long lines, and sometimes having slight ________ of finding anything they want to buy. They’d rather sit quietly at home in front of the TV set and watch a friendly announcer describe a product________a model shows it. And they can shop around the clock, buying something________by making a phone call.

Department stores and even mail-order companies are________to join in the success of home shopping. Large department stores are busy________their own TV channels (频道) to encourage TV shopping in the future. Customers can ask questions about products and place ________, all through their TV sets.

Will shopping by television ________take the place of shopping in stores? Some industry mangers think so. ________many people find shopping at a real store a great enjoyment. And for many shoppers, it is still important to ________or try on dresses they want to buy. That’s ________specialism say that in the future, home shopping will________together with store shopping but will never entirely replace it.