1 . Stores play music to change the way customers feel. Clothing stores for teenagers play popular music. It is exciting and makes the customers feel happy, but music does more than that. It can change the way a person shops.
According to studies, the volume (音量) of music changes how people shop. Customers shop quickly when store music is very loud. They hurry through the store, but they buy just as much. When music is quiet, customers shop slowly. Customers take time to look at the products and talk with the salespeople. Quiet music is good for products that take time and information to buy.
Slow music makes people slow down. In restaurants with slow music, customers spend more time eating. Slow music also slows down customers in supermarkets. Customers notice more products as they walk through the store. With slow music in supermarkets, sales go up by 38 percent.
Familiar music gives shoppers a good idea of time. People know the beginning, middle, and end of a familiar song. When customers hear music that is not familiar, they don’t notice the time. When they don’t notice the time, they spend more time shopping and buy more. People remember past experiences and feelings when they hear familiar music. Many stores play old, happy music so customers feel good. When customers hear new music, they forget about the world outside of the store. Some stores use new music so their customers relax while they shop.
Stores choose music that fits their products. A bookstore plays classical music and jazz. It gives the store a serious and intelligent feeling.
1. What’s the best title for the passage?A.Customers’ Music |
B.Store Music |
C.Customers and Music Owners |
D.Music and Shopping |
A.Quiet music is good for products. |
B.People shop slowly when they hear quiet music. |
C.People shop quickly when they hear loud music. |
D.The degrees of loudness of music influence the way of shopping. |
A.It changes the way people shop. |
B.It changes the way people feel. |
C.It changes the way people use the products. |
D.It changes the way people think about the products. |
A.Classical music. | B.Rock music. | C.Country music. | D.Jazz music. |
2 . Money Matters
Parents should help their children understand money.
● The basic function of money
Begin explaining the basic function of money by showing how people trade money for goods or services. It is important to show your child how money is traded for the things he wants to have.If he wants to have a toy, give him the money and let him hand the money to the cashier(收银员).
● Money lessons
Approach money lessons with openness and honesty.
●
Begin at the grocery store. Pick out two similar brands of a product—a kind of name-brand butter and a generic (无商标消费品),for example. You can show your child how to make choices between different brands of a product so that you can save money.
A.Wise decisions |
B.The value of money |
C.Permit the child to choose between them |
D.Tell your child why he can—or cannot—have certain things |
E.Ask yourself what things that cost money are most important to you |
F.Talk about how the money bought the thing after you leave the toy store |
G.The best time to teach a child something about money is when he shows an interest |
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4 . So you’re trying to cut back on spending. Congratulations. You’ve made a wise decision but it is not necessarily a path that is easy to follow. The temptation to over-spend is an ever-present, inviting itch that you’ll need to avoid scratching. But, armed with the right set of principles. you can keep it at bay.
Step 1
If you are going shopping, make sure you only take enough money with you to buy what you need. Extra money is often an excuse for extra spending. If you shop with charge cards, be sure that credit limit is only high enough to keep you from making impulsive purchases.
Step 2
Separate necessary spending and indulgence spending. It’s a good way to keep that money from flying out of your wallet. If you always pay for necessities first then you won’t have the cash flow for the extras that, while you’d love to have them, you don’t really need them.
Step 3
Take another person along who understand your goal of keeping spending down. They can be your second conscience when you see that cute purse on sale and are attempting to justify the purchase. A frown and a shake of the head from your shopping buddy might be the extra signal that persuades you to leave it behind.
Step 4
Don’t spend more than you have to, even on necessities. Shopping around you’ll find that many everyday items that you do have to buy can be bought for less. Try the store brand instead of the name brand, and shop where you can find bargains. Saving a little money in this area may allow you a bit of self-indulgent spending now and then, as long as you have to “earn” that extra spending by saving.
1. What can we infer from the first paragraph?A.The customers are traveling on the sea. | B.The customers are trying to spend less. |
C.The customers can’t help spending more. | D.There are principles about spending. |
A.Avoid a company going to shop with you. | B.Limit the amount of money you take |
C.Spend less on what you need most | D.Pay for what you need most first |
A.using charge cards encourages extra spending | B.people often buy things that they don’t want |
C.the shopping buddy may help you spend more | D.you should buy whatever you want |
A.to give advice on how to shop | B.to help customers shop wisely |
C.to guide people in using credit cards when shopping | D.to offer advice on how to keep spending down |
A.Scratching | B.Itch | C.Spending | D.Over spending. |
5 . Covid has made online shopping addicts of us all
Impulse-buy moments can happen to anyone. Since the pandemic began, I have received a stream of requests for advice on how to curb (抑制) shopping compulsions. Despite rising unemployment and economic struggles, online spending keeps breaking records.
Shopping can provide an escape into wished-for realities, distraction from uncomfortable feelings, and a sense of having control over aspects of our lives that, ultimately, may not be controllable.
Psychologists have identified a human tendency to turn to objects to help compensate for unmet needs. This starts in the cradle, with babies reaching for their favourite stuffed toys in order to ease the anxiety that arises from their parents' absence at bedtime. Turning to products for emotional comfort doesn’t stop after childhood. Shopping addictions are most likely to occur when feelings of depression and anxiety become more lasting. So as the pandemic drags on, shopping addictions risk occurring in increasingly more of us. Buying products as a way of feeling more empowered or to escape from uncomfortable feelings can result in guilt due to over-splurging. This increased discomfort can, in turn, intensify the urge to shop.
If since Covid-19 arrived you have shopped more than usual, and want to stop, here is a suggestion.
A.The next time you find yourself browsing online for a sudden must-have thing, take a moment to reflect on what you truly need. |
B.This web-based activity may dip as shops often back up, and people feel comfortable in them again. |
C.While there are many reasons why people shop, boredom, loneliness, depression and anxiety are the most common precursors to shopping on impulse. |
D.The modern ability to command products to our doorsteps with the wave of a finger makes resisting these emotion-driven impulses even harder. |
E.The next step is the tracking of users’ emotional states in real time through voice, gesture, facial expressions and movements. |
F.Like drugs, food and alcohol, shopping stimulates an increase in dopamine, a neurotransmitter that helps lift mood and temporarily numbs us to negative emotions. |
6 . Yesterday marked the official end of Promotion Day, but you can still find some pretty good deals now. These are items under $50 that you can still shop this week.
●NCH Cushioned Running Shoes
List Price: $ 75.99 Price: $ 47.75 You save: $ 28.24 (37%)
• Made for Runners: With impressive softness for daily runs, these cushioned running shoes are designed specifically for those who love to run on a variety of surfaces.
•Fierce Footwear: Cutting-edge design features light weight and 100% breathable top. Bold looks and comfy construction help them stand out on both the fashion and function fronts.
●GK Smart Watch Fitness Tracker
List Price: $ 55.99 Price: $ 43.99 You save: $ 12.00 (21%)
• Accurate Overall Health Data: It tracks your heart rate and blood pressure in real time, meaning you can have a full overview of your heart health over time.
• Fast Charging and Long Standby: Just needs 2.5hours to fill power, 10 days of standby time. Goes well with IOS 9.0 or higher, Android 4.4 or higher.
●IUGA Pro Non Slip Yoga Mat
List Price: $ 69.95 Price: $ 41.95 You save: $ 28.00 (40%)
• No Sliding Nor Slipping: Technologically designed to keep you with absolute safety and is always in place no matter what type of yoga you practice.
• SGS Certified and Smell-less Material: Unlike other PVC mats, the material can keep smells at bay that your mat always as fresh as the day you bought it.
●LHS Pour-Over Coffee Maker
List Price: $ 30.99 Price: $ 23.99 You save: $ 7.00 (23%)
• BPA-Free Glass: This coffee maker unlocks the full potential of coffee from the glass that’s heat-resistant and perfect for modern kitchen.
• Paperless, Stainless Steel Filter(过滤器): No paper filters needed! Filters are reusable, stainless steel which is not easy to get rust or blocked.
1. Which item saves the most as far as percentage is concerned?A.NCH Cushioned Running Shoes. | B.GK Smart Watch Fitness Tracker. |
C.IUGA-Pro Non Slip Yoga Mat. | D.LHS Pour-Over Coffee Maker. |
A.It has a stainless steel filter. | B.It documents the user’s health data. |
C.It features lightweight and comfort. | D.It stays in place and seldom slips. |
A.A news report. | B.A tourist brochure. |
C.A sports magazine. | D.A shopping pamphlet. |
7 . Credit cards
However you view credit card, it’s hard to live in the modern world without one. And if you have one, you owe it to yourself to use it properly.
Although credit cards are becoming a more acceptable part of the financial scene, they are still regarded with suspicion by many as being a major part of the “live now pay later” syndrome(综合症).
Advertising campaigns have, however, promoted a growing realization of the advantages of these small pieces f plastics. They avoid the need to carry large amounts of cash and are always useful in emergencies. All the credit card organizations charge interest on a monthly basis.
Using a credit card wisely takes discipline and a little self-control. Once you realize your debt is someone else’s profit margin, your approach to your plastic will change. With a bit of discipline and some practical knowledge, you can make your cards work for you, rather than the other way round.
A.The cardholder must pay a defined minimum position of the amount owed by a due date, or may choose to pay a higher amount. |
B.It is worthwhile shopping around before deciding on a particular credit card. |
C.They provide encouragement to spend more money. |
D.In other words, they combine payment services with extensions of credit. |
E.As a matter of fact, a credit card can cost noting or at least help you through a period of financial difficulty. |
F.Yet wise purchasing using a card can mean you obtain up to seven weeks’ interest-free credit. |
8 . Best smartwatches you can purchase right now
Apple Watch SE
The Apple Watch SE is the best smartwatch money can buy right now, but it’s only the right choice for you if you own an iPhone. If you do have an iPhone, you may wonder why the Apple Watch 6 doesn’t take our title of the very best smartwatch? That’s because the Apple Watch SE does almost everything that smartwatch can, but for a much lower price.
The Apple Watch SE comes with a high-end design and a great range of features that you can’t get on every other smartwatch right now. The battery life isn’t the best on the market based on our tests, and there isn’t an always-on display, but if you’re after a great value for money choice for your next wrist companion you should opt for the Apple Watch SE.
Samsung Galaxy Watch 4
The Samsung Galaxy Watch 4 is a wearable that had a lot of publicity around it. This witnesses Samsung return to Wear OS, having used Tizen for recent models. But this isn’t Wear OS as you might know it — it’s a new take on the operating system, designed alongside Samsung, and with a very Tizen-like skin on the top.
Add to that great performance, what we found to be a comfortable fit, a lightweight build, and interesting new body composition measurement tools, and this makes for a top smartwatch, especially for those interested in tracking their health and fitness.
But with some of its features requiring a Samsung phone, and no support for iPhones, the Samsung Galaxy Watch 4 isn’t something we can recommend to everyone. It also arguably isn’t worth upgrading to if you already own a recent Galaxy Watch.
Apple Watch 6
The Apple Watch 6 hasn’t taken the top spot in our best smartwatch list, but this is the absolute best device you can get if you own an iPhone. Why isn’t it ranked above the Apple Watch SE? Because it’s a lot more expensive than that option.
It isn’t a huge upgrade over the Apple Watch 5 though. There are new features like blood oxygen monitoring and an upgraded chipset, but largely it’s a similar device with the exact same screen and design.
That said, if you’re after an Apple Watch this is the best from the company ever, we just found the lack of any major upgrades a slight disappointment.
1. What is a disadvantage of the Apple Watch SE?A.The display is always on. | B.The battery performance needs improving. |
C.It is poor value for money. | D.It has a poor range of features. |
A.It had a lot of publicity. | B.It can’t be recommended to everyone. |
C.It is comfortable. | D.It employs a different operating system. |
A.The blood oxygen monitor. | B.The screen. |
C.The price. | D.The chipset. |
9 . Consumers in the US spend more money when doing the grocery shopping online, but spend less on sweets and desserts than when they shop in physical stores.
In recent years, online grocery shopping has grown massively. Since the beginning of the COVID-19 pandemic, the amount consumers spend through online shopping has more than doubled in the US.
Laura Zatz at Harvard University and her colleagues have looked at how people’s habits change when they’re spending in-store compared with shopping online. They hired 137 participants, who were regular consumers of two supermarkets in the US state of Maine. Each participant was the key shopper for their household, and they also had experience in shopping both online and in-store.
The researchers studied each participant for a total of 44 weeks and tracked what items they purchased. They collected data from a total of 5,573 transactions (交易), 1,062 of which were made online and 4,511 in-store. “They purchased more items when shopping online, both in terms of overall number of items but also a greater variety of unique items,’ says Zatz. On average, participants spent 44% more per transaction when shopping online than in-store.
The results show that people spent more money on sweets and desserts when shopping in-store, spending on average $ 2. 50 more per transaction. However, there was no difference in spending on sugary drinks.
It seems that in-store shopping attracts shoppers to unhealthier food choices. “When you’re shopping in-store, you’re facing all sorts of stimuli (刺激) that could make you more willing to buy unhealthy food groups when you might not have otherwise planned to,” says Zatz. Unhealthy food choices are often placed in supermarkets at the end of aisles(走道) and at checkouts, where you can easily see, touch or even smell the food.
“The findings could help consumers reflect on how to avoid unhealthy food purchasing choices, especially as complex marketing is coming online,” says Zatz. “Besides offering seemingly appealing discounts, online stores may follow physical stores in many ways. You can never be too careful when shopping online.”
1. According to the text, the participants of the study are ________.A.experienced regular shoppers |
B.unlucky COVID-19 patients |
C.working in large supermarkets |
D.uninterested in online shopping |
A.The time spent on shopping online and in-store. |
B.The amount of the money spent on healthy food. |
C.The consumers’ attitudes towards unhealthy food. |
D.The types of food people buy online and in-store. |
A.They have easier access to checkouts. |
B.They are offered appealing discounts. |
C.They are exposed to sensory stimuli. |
D.They consume energy while shopping. |
A.Ambiguous. | B.Favorable. |
C.Uncaring. | D.Cautious. |
10 . Choosing what to wear can be a tricky problem, especially if you’re a fashion victim. Trying to keep up with the latest styles involves regular visits to the shops and sometimes wasting money on expensive designer clothes. But when the fashion changes, these clothes are forgotten in the back of cupboards gathering dust, or just get thrown away.
There are many stores that now offer cheap “fast fashion”—low-price items that imitate the styles of more expensive designer brands. Environmentalists are angered by the amount of energy involved in making these clothes and that many of them are made from non-recyclable materials. This means that items go into landfill or are just incinerated, which is responsible for 20% of the world’s waste water, and 10% of carbon emissions.
This is something the fashion industry is becoming more aware of and has led to a new crop of biomaterials that replace wasteful textiles like cotton and leather. Examples include Piñatex, a leather-like substance made from deserted pineapple leaves. It’s been used in collections by Hugo Boss and H&M. And there’s mycelium, the root structure of mushroom that’s being used to create food, packaging and textiles.
Cotton is a very resource-intense crop to grow. Eleanor Lawrie says “about 15,000 liters of water are required to make one pair of jeans.” So, buying organic cotton is a better choice. And there is also Tencel, also known as Lyocell, a natural product that’s now growing in popularity.
“But creating sustainable textiles is only part of the battle. Buying second hand and buying fewer clothes are the obvious environmentally friendly choices.” said Dr. Richard from Leeds School of Design “I don’t think you should consider buying any item of clothing unless you commit to 30 years.”
1. Which of the following statements is correct?A.Most people are not good at choosing what to wear. |
B.The fashion industry tricks people into buying fashionable clothes. |
C.Environmentalists are angry about buying fashionable clothes. |
D.The cheap fast fashion industry should be to blame. |
A.Donated. | B.Recycled. | C.Burnt. | D.Stored. |
A.Clothes made of cotton. | B.Clothes made of mushroom. |
C.Clothes made of leather | D.Clothes made of Tencel. |
A.Clothes made of cotton will benefit the environment. |
B.Don’t buy new clothes unless you make full use of the existing ones. |
C.Second-hand clothes can be unhealthy for wearers. |
D.Sustainable textiles will solve the environmental problems. |