1 . Hi Judy!
You often complain to me that you always buy goods unreasonably on sale promotion（促销）and feel it shameful after going back to your school dormitory with new things not needed, considering all the money you spend is your parents’ income.
In fact, this is a common phenomenon, called impulsive buying, a buying unplanned and hard to control. It usually happens when a store offers discounts（打折）or sales promotion—a special way used by stores to get more customers, which means you may fall into its traps even without notice.
Stores, with a good knowledge of customers’ psychology（心理）, make use of it to drive business. Avoiding all the impulsive buying is a hard thing. However, knowing our psychology behind it and reducing the times when influenced by sales promotion may be useful. So you should keep calm when facing the sales promotion by keeping in mind what you really need.
Find out the conditions where you are likely to buy things blindly. When seeing a dress advertised at 20% off, do not concentrate on the discount, but warn yourself against falling into the trap of “saving money’’.
Besides, do not forget the long-term effects of your choice when meeting a sales promotion. Short-term benefits, like excited feeling just after buying items encourage impulsive buying. But the long-term costs such as waste of money and the sense of shame really annoy you. When seeing the advertisements, remember what you really want to buy originally and warn yourself of that terrible feeling. Only in this way can you save money for really needed things.
Yours,
Rachel
1. Judy felt it a shame to ________.
| A．complain to others about the poverty of her family |
| B．waste her parents’ money on unneeded things |
| C．buy cheap things at lower prices or with less money |
| D．rely on her parents for further education |
2. Which of the following is true of impulsive buying according to Rachel?
| A．It is designed by shops to draw customers’ attention. |
| B．It can be brought under control with the help of stores. |
| C．It is planned by buyers with the purpose of saving money. |
| D．It is done by customers without considering its bad effects. |
3. In face of sales promotion Judy is advised to ________.
| A．have belief in her own immediate decision |
| B．check the quality of the goods at low prices |
| C．stay calm by thinking about what she really needs |
| D．take the chance to learn more about stores tricks |
4. How do buyers usually feel in the long run after buying discounted things?
| A．Regretful. | B．Thrilled. | C．Relaxed. | D．Sceptical. |
