1 . Stores play music to change the way customers feel. Clothing stores for teenagers play popular music. It is exciting and makes the customers feel happy, but music does more than that. It can change the way a person shops.
According to studies, the volume (音量) of music changes how people shop. Customers shop quickly when store music is very loud. They hurry through the store, but they buy just as much. When music is quiet, customers shop slowly. Customers take time to look at the products and talk with the salespeople. Quiet music is good for products that take time and information to buy.
Slow music makes people slow down. In restaurants with slow music, customers spend more time eating. Slow music also slows down customers in supermarkets. Customers notice more products as they walk through the store. With slow music in supermarkets, sales go up by 38 percent.
Familiar music gives shoppers a good idea of time. People know the beginning, middle, and end of a familiar song. When customers hear music that is not familiar, they don’t notice the time. When they don’t notice the time, they spend more time shopping and buy more. People remember past experiences and feelings when they hear familiar music. Many stores play old, happy music so customers feel good. When customers hear new music, they forget about the world outside of the store. Some stores use new music so their customers relax while they shop.
Stores choose music that fits their products. A bookstore plays classical music and jazz. It gives the store a serious and intelligent feeling.
1. What’s the best title for the passage?A.Customers’ Music |
B.Store Music |
C.Customers and Music Owners |
D.Music and Shopping |
A.Quiet music is good for products. |
B.People shop slowly when they hear quiet music. |
C.People shop quickly when they hear loud music. |
D.The degrees of loudness of music influence the way of shopping. |
A.It changes the way people shop. |
B.It changes the way people feel. |
C.It changes the way people use the products. |
D.It changes the way people think about the products. |
A.Classical music. | B.Rock music. | C.Country music. | D.Jazz music. |
An c-payment system (系统) is a way of
The electronic payment system has grown
E-payment systems allow people
An e-payment system(系统)is a way of
The electronic payment system has grown
E-payment systems allow people
4 . Money Matters
Parents should help their children understand money.
● The basic function of money
Begin explaining the basic function of money by showing how people trade money for goods or services. It is important to show your child how money is traded for the things he wants to have.If he wants to have a toy, give him the money and let him hand the money to the cashier(收银员).
● Money lessons
Approach money lessons with openness and honesty.
●
Begin at the grocery store. Pick out two similar brands of a product—a kind of name-brand butter and a generic (无商标消费品),for example. You can show your child how to make choices between different brands of a product so that you can save money.
A.Wise decisions |
B.The value of money |
C.Permit the child to choose between them |
D.Tell your child why he can—or cannot—have certain things |
E.Ask yourself what things that cost money are most important to you |
F.Talk about how the money bought the thing after you leave the toy store |
G.The best time to teach a child something about money is when he shows an interest |
5 . So you’re trying to cut back on spending. Congratulations. You’ve made a wise decision but it is not necessarily a path that is easy to follow. The temptation to over-spend is an ever-present, inviting itch that you’ll need to avoid scratching. But, armed with the right set of principles. you can keep it at bay.
Step 1
If you are going shopping, make sure you only take enough money with you to buy what you need. Extra money is often an excuse for extra spending. If you shop with charge cards, be sure that credit limit is only high enough to keep you from making impulsive purchases.
Step 2
Separate necessary spending and indulgence spending. It’s a good way to keep that money from flying out of your wallet. If you always pay for necessities first then you won’t have the cash flow for the extras that, while you’d love to have them, you don’t really need them.
Step 3
Take another person along who understand your goal of keeping spending down. They can be your second conscience when you see that cute purse on sale and are attempting to justify the purchase. A frown and a shake of the head from your shopping buddy might be the extra signal that persuades you to leave it behind.
Step 4
Don’t spend more than you have to, even on necessities. Shopping around you’ll find that many everyday items that you do have to buy can be bought for less. Try the store brand instead of the name brand, and shop where you can find bargains. Saving a little money in this area may allow you a bit of self-indulgent spending now and then, as long as you have to “earn” that extra spending by saving.
1. What can we infer from the first paragraph?A.The customers are traveling on the sea. | B.The customers are trying to spend less. |
C.The customers can’t help spending more. | D.There are principles about spending. |
A.Avoid a company going to shop with you. | B.Limit the amount of money you take |
C.Spend less on what you need most | D.Pay for what you need most first |
A.using charge cards encourages extra spending | B.people often buy things that they don’t want |
C.the shopping buddy may help you spend more | D.you should buy whatever you want |
A.to give advice on how to shop | B.to help customers shop wisely |
C.to guide people in using credit cards when shopping | D.to offer advice on how to keep spending down |
A.Scratching | B.Itch | C.Spending | D.Over spending. |
1. What is the man doing?
A.Renting a car. | B.Booking a trip. | C.Parking a car. |
A.$80. | B.$70. | C.$50. |
A.800 yuan. | B.160 yuan. | C.560 yuan. |
A.A magazine. | B.A dictionary. | C.A storybook. |
1. What do we know about the walking shoes?
A.They’re sold with a pair of socks. |
B.They’re soft because of the material. |
C.They’re too loose without the inner sole (鞋底). |
A.The shoes polish. | B.The original shoelaces. | C.The color of the shoes. |
1. When does Black Friday date hack to (追溯到)?
A.The 1950s. | B.The 1990s. | C.The 2000s. |
A.An event (事件) within stores. |
B.An event only for online sales. |
C.An online and offline shopping festival. |
A.Small parts. | B.Technology items. | C.Home devices. |
A.$7.16 billion. | B.$9.4 billion. | C.$38.4 billion. |